Regional Digital Marketing Manager
意法半导体研发(深圳)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2020-03-17
- 工作地点:深圳-南山区
- 招聘人数:若干人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:3-4万/月
- 职位类别:FAE 现场应用工程师 集成电路IC设计/应用工程师
职位描述
Job Purpose (Responsibilities):
1. Assist the manager in building the regional online marketing team in Asia Pacific by defining benchmarks, setting realistic business objectives, priorities and procedures with a focus for markets in mainland China
2. Manage assigned online marketing budget from planning to execution, and ensure ROIs and KPIs are set and achieved
3. Plan, design and execute online marketing campaigns for different business groups in mainland China with potential to extend to other counties in Asia
4. Be able to understand, diagnose and advise the best digital marketing mix according to different needs, budget and resource availability from various business groups
5. Take up project management role in monitoring regional/company-wide online marketing projects
6. Be able to communicate with various stakeholders in the company including product groups, external communications team, corporate online marketing team, etc while leading different online marketing projects
7. Support other ad hoc marketing projects as required
Education Requirement:
· A bachelor’s degree in marketing/communications/business administration or related disciplines
Experience Requirement:
· 8-10 years of B2B Marcom/digital marketing experience in MNC with Greater China experience. APAC/regional exposure is preferred.
· Experience / exposure to semiconductor industry is preferred but not mandatory
· Hands-on experience managing digital marketing campaigns in China with up-to-date knowledge and understanding of China’s digital marketing landscape
· Hands-on experience managing campaigns with China’s SEM/SEO and social media platforms including Baidu/360 PPC, WeChat and Weibo Marketing, etc
· Hands-on experience using different digital marketing tools including Adobe Campaign, Adobe Analytics, Stripo, Marketo, Tableau and other marketing automation platforms are preferred.
· Excellent command of spoken and written English and Mandarin. Able to understand Cantonese is a plus.
· Excellent project management skills and people communications skills
· Able to manage uncertainties with diverse or conflicting opinions from multiple stakeholders
· A self-starter, and be able to prioritize tasks and manage stakeholder expectations
· Attention to details with sense of ownership
· Strong sense of critical and analytical thinking
· A team player and be able to work with team members from different locations around the world with different business, cultural and ethnic backgrounds
· Proficiency in MS office including Word, Excel and PowerPoint. Knowledge of design software is preferable but not mandatory
公司介绍
We offer an attractive remuneration package with comprehensive fringe benefits to the right candidates. Interested parties please send detail resume in ENGLISH to the right email box which we mentioned at each position.
We Don't Offer You a Job, But a Career!
联系方式
- 公司地址:地址:span高新技术开发区高新南1道TCL大厦B座5-6楼