Brand Director
万兴科技集团股份有限公司
- 公司规模:1000-5000人
- 公司性质:上市公司
- 公司行业:计算机软件
职位信息
- 发布日期:2020-03-17
- 工作地点:深圳
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:3-5万/月
- 职位类别:产品/品牌经理
职位描述
工作地点 加拿大温哥华,外派加拿大2-3年
Responsibilities:
· Work with Chief Design Officer to build up brand strategies and implementation plans according to Wondershare’s business strategies so as to grow the corporate branding in global market;
· Lead teams to develop and monitor the implement of branding plans and ensure consistency in brand identity, strategy and marketing by overseeing and keeping consistent corporate brands Visual Identity System and working closely with different product marketing teams and design teams at all levels;
· Constantly evaluating brand strategy alongside its vision and core mission to ensure consistency in the global brand across countries and regions;
· Drive brand understanding and support throughout the organization so as to keep global branding consistence;
· Increase brand awareness, relevant differentiation, value, accessibility and emotional connection
· Constantly deliver Brand messaging include but not limited to elevator speech, tagline, campaign themes, proof points, etc.
· Building relationships with thought leaders to grow industry awareness;
· Manage the brand architecture
· Maintain brand identity consistency
· Help determine identities for new brands/sub-brands
· Anticipate and accommodate unique brand identity needs
Qualifications:
· 5+ years of branding area experience and management roles, in software industry preferred
· Bachelor’s degree in communications, marketing or business preferred
· Experience in content creation related to marketing campaign, email campaigns or advertisements
· Solid understanding in communication techniques dealing with external audiences such as other companies and customers
· Strong communication skills written and verbal in English and Chinese
· Experience with marketing materials on a global scale is an asset
· An entrepreneurial team player willing to hit the ground running
· Self-starter, resourceful, creative, and capable of handling multiple projects simultaneously
· Must be an open-minded and innovative thinker
职能类别:产品/品牌经理
公司介绍
公司以“让世界更有创意”为使命,面向全球海量新生代互联网用户提供潮流前沿、简单便捷的数字创意软件产品与服务,赋能人们在数字时代与众不同地进行创意表达,帮助每一个新生代创作者将头脑中的灵感变为可见的现实。万兴科技是中国政府认定的“国家规划布局内重点软件企业”,连续跻身“德勤高科技高成长亚太区500强”、“福布斯中国最具发展潜力企业”等荣誉榜。
当前,万兴科技深耕数字创意软件领域,推出万兴喵影、Wondershare Filmora、万兴录演、Wondershare VidAir、StoryChic、VidChic、万兴优转等视频创意软件,推出亿图图示、亿图脑图 MindMaster、墨刀等绘图创意软件,推出万兴PDF、DocumentCloud等文档创意软件,推出万兴恢复专家、Wondershare Dr.Fone、Wondershare FamiSafe等实用工具软件。公司正以前瞻的视野推进全球化布局, 在深圳设立全球研发总部,并在北京、长沙、杭州、郑州、西安、温哥华、东京等地设立运营中心, 业务范围遍及全球 200 多个国家和地区。
万兴科技不断提升产品研发和创新能力,大力进行团队精英化建设,并以独具特色的 “三勤六和”村落式文化,为员工打造释放个体价值的成长平台,为团队注入独立思考、勤奋务实、与时俱进的精神活力。
在平等、开放、协作、共享的人文理念下,万兴人不断成长,共同朝着“百年万兴、全球万兴”梦想笃定前行。
联系方式
- 公司地址:海天二路软件产业基地5栋D座10楼