服装电子商务总监
锦泓时装集团股份有限公司
- 公司规模:1000-5000人
- 公司性质:上市公司
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2019-11-18
- 工作地点:上海-闵行区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:4-5万/月
- 职位类别:电子商务总监 电子商务经理/主管
职位描述
品牌介绍:集团下某女装品牌,线上规模年4亿左右。
职责描述:
1.负责集团旗下某女装品牌非线下渠道经营目标及各项关键指标达成,如天猫旗舰店、唯品会等;
2.各非线下渠道的整体规划及开发推广,负责整个电子商务平台的资源整合及维护运营;
3.根据品牌年度销售计划,分解制订电商年度、季度、月度运营策略计划并执行;
4.负责电商平台运营规划、市场推广、活动策划等方案的制定和实施;
5.根据运营需求搭建数据平台,管理运营数据相关流程,提供运营支持数据;
6.合理设置电商部门组织结构和人员岗位、科学管理电商团队。
任职要求:
1.有零售品牌电商平台实际操盘经验,精通线上渠道的运营模式和交易规则;
2.具有敏锐的市场洞察力、信息分类能力和良好的沟通协调能力;
3.擅长线上直营销售管理;
4.有极强的事业进取心、优秀的团队领导能力。
公司介绍
锦泓时装集团股份有限公司创立于1997年(以下简称,“集团”),于2014年在上海证券交易所主板上市,股票代码603518。集团总部位于中国上海市,多年来始终坚持自主研发设计,在意大利米兰、韩国首尔、中国上海和南京均设有研发设计中心和国际运营团队。愿景是“打造具有中国文化元素的奢侈品牌,成为全球三大时尚集团之一“。
发展至今,集团旗下拥有多个自有品牌,包括定位为具有中国文化元素奢侈品的南京云锦“元先”品牌、具有中国文化内涵与国际时尚视野的国际品牌“VGRASS STUDIO”、定位于高端女装的“VGRASS”品牌,以及定位于中高端休闲服饰的“TEENIE WEENIE”品牌,形成金字塔式的立体品牌矩阵布局。产品包含男装、女装、童装、配饰等,满足消费群体多样化、多元化、个性化需求。全国店铺数量逾1400家,遍布国内各大城市核心商圈并走出国门进入欧洲市场。
Founded in 1997 (the "Group"), Jinhong Fashion Group Co., Ltd. was listed on the main board of the Shanghai Stock Exchange in 2014 under the stock code 603518. Headquartered in Shanghai, China, the Group has been developing and designing independently for many years, with research and development design centers and international operations teams in Milan, Italy, Seoul, Korea, Shanghai and Nanjing, China. The Group vision is to build a luxury brand with Chinese cultural elements, and become one of the world's top three fashion groups.
Since its development, the Group has a number of own brands, including Nanjing Yunjin "Yuanjin" positioned as the luxury brand with The Chinese cultural elements, the international brand "VGRASS STUDIO" with Chinese cultural connotation and international fashion vision, the high-end women's clothing brand "VGRASS" as well as the high-end leisure clothing brand "TEENIE WEENIE", all of which form a pyramid-shaped three-dimensional brand matrix layout. The Group products including menswear, ladieswear, childrenwear, accessories, etc. meet the diverse and personalized needs of the consumer group. So far there are more than 1,400 stores all over the core business circle nationwide and there are also some in Europe.
发展至今,集团旗下拥有多个自有品牌,包括定位为具有中国文化元素奢侈品的南京云锦“元先”品牌、具有中国文化内涵与国际时尚视野的国际品牌“VGRASS STUDIO”、定位于高端女装的“VGRASS”品牌,以及定位于中高端休闲服饰的“TEENIE WEENIE”品牌,形成金字塔式的立体品牌矩阵布局。产品包含男装、女装、童装、配饰等,满足消费群体多样化、多元化、个性化需求。全国店铺数量逾1400家,遍布国内各大城市核心商圈并走出国门进入欧洲市场。
Founded in 1997 (the "Group"), Jinhong Fashion Group Co., Ltd. was listed on the main board of the Shanghai Stock Exchange in 2014 under the stock code 603518. Headquartered in Shanghai, China, the Group has been developing and designing independently for many years, with research and development design centers and international operations teams in Milan, Italy, Seoul, Korea, Shanghai and Nanjing, China. The Group vision is to build a luxury brand with Chinese cultural elements, and become one of the world's top three fashion groups.
Since its development, the Group has a number of own brands, including Nanjing Yunjin "Yuanjin" positioned as the luxury brand with The Chinese cultural elements, the international brand "VGRASS STUDIO" with Chinese cultural connotation and international fashion vision, the high-end women's clothing brand "VGRASS" as well as the high-end leisure clothing brand "TEENIE WEENIE", all of which form a pyramid-shaped three-dimensional brand matrix layout. The Group products including menswear, ladieswear, childrenwear, accessories, etc. meet the diverse and personalized needs of the consumer group. So far there are more than 1,400 stores all over the core business circle nationwide and there are also some in Europe.
联系方式
- Email:475412110@qq.com
- 公司地址:上海市闵行区号文路229号万象企业中心MT2栋5-7层 (邮编:201102)