Senior Marketing Executive/Specialist
骊住(中国)投资有限公司
- 公司规模:5000-10000人
- 公司性质:外资(非欧美)
- 公司行业:建筑/建材/工程
职位信息
- 发布日期:2019-11-28
- 工作地点:上海-徐汇区
- 招聘人数:若干人
- 工作经验:无工作经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:13-18万/年
- 职位类别:市场企划专员 市场/营销/拓展专员
职位描述
This role is a marketing generalist who will plan and conduct LKT China online and offline communications, brand content development, communications vehicles development, retail promotion and be responsible for events ROI.
资深市场专员主要负责骊住橱柜整体线上、线下的传播,传播内容的撰写,沟通工具的开发,零售促销的计划和执行等。
Key Responsibilities:
TMK (50%)
- Monthly retail store data collection and analysis; 月度零售数据的汇总和分析; 计划和执行月度零售促销活动;
- Plan and implement retail promotion to support retail sales growth; Plan and implement designer events and keep track on events ROI; 计划和执行设计活动,并追踪活动ROI;
- Daily communications with sales department for retail daily operation; 日常零售相关的工作;
MarCom (50%)
- Sales tool development, including product brochure, promotion leaflet, video, website, etc., 销售工具,比如产品样册,宣传单页,视频,网站的开发和设计;
- Brand content development, product selling points, business communications message, events write-up .etc., 负责公司各类市场推广稿件、宣传资料的策划与编写;
- Website and wechat daily operation; 负责微信公众平台,公司网站等媒体渠道的运营、推广和维护更新;
- Events management and ROI calculation (PR events, new product launch, dealer meeting. etc.,);活动的执行和管理,对ROI 负责;
- Manages tactical development working with external creative agency partners ensuring adherence to brand standards; 管理品牌设计元素,确保对内对外的品牌视觉传播符合品牌形象;
Job Specifications:
- 本科及以上学历
- 5年以上市场营销工作经验,有建材行业工作经验为佳;
- 有创造力,有足够的勇气去挑战现状
- 易相处,优秀的人际交往技能,能与不同文化背景的人交流沟通
- 很强的逻辑思维,考虑清晰完整
- 有毅力,能在压力下工作
公司介绍
Born in 2011 through a merger of five of Japan's most successful building materials and housing companies, we draw on our Japanese heritage to create world-leading technology and innovate to make high quality products that transform homes. Today, we're a global enterprise with over 70,000 employees in more than 150 countries worldwide, having expanded internationally by acquiring some of the most trusted names in our industry, including GROHE and American Standard.
But the LIXIL difference isn't what we do or where we do it, it is how we do it. We combine meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth to make things that matter – to people, to communities, and to the world we live in.
We are proud that our products touch the lives of more than a billion people every day but believe we have the potential to do so much more.
联系方式
- 公司地址:地址:span上海市徐汇区上海市徐汇区田林路487号宝石园24幢