高级文案策划
汇纳科技股份有限公司
- 公司规模:500-1000人
- 公司性质:上市公司
- 公司行业:计算机软件
职位信息
- 发布日期:2019-10-16
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1-1.5万/月
- 职位类别:文案/策划
职位描述
职位信息:
1. 结合公司品牌定位,参与设置内容传播计划,确定话题方向、概念创作、热点事件追踪等,形成有传播力和话题性的主题并落地执行;2. 结合公司品牌、产品特点,整合现有资源,形成较高质量品宣内容,并结合不同宣传渠道进行文案策划和撰写,完成公司品牌、动态及企业文化相关信息等及时传播和推广;
3. 负责与公司品牌、产品相关的内容撰稿、组稿、编辑等工作,包括但不限于新闻稿、综述稿、评论稿、专访稿等、产品稿、行业稿、活动稿、调研报告等;4. 负责企业官方自媒体的策划、运营、文案撰写等工作,结合社会热点与最新舆情,主动挖掘并策划内容方向,有计划有目标地运营自媒体及社交平台;5. 配合市场推广相关的策划、创意、活动、展会等文案工作, 包括但不限于内容创意、活动创意、借势文宣、媒体广告等;
6、领导安排的其他日常性工作。
任职要求:
1. 本科以上学历,市场营销、工商管理、新闻学等专业优先。3年以上大中型企业同等岗位工作经验,有大型房企品牌推广、文案策划经验者优先;
2. 熟悉文案撰写的各种模式,熟悉多种广告形式的文字表达,对内容营销充满激情,对内容传播有一定的预见性和创新;
3. 有较强的文字功底和文案创意,有独立编辑策划内容的能力和经验,擅长写作,文笔佳,能够撰写各类策划文档,对相关行业热点有较高的敏感度;
4. 熟悉市场推广、品牌策划、活动策划流程,具备营销、品牌推广执行能力;
5.有4A广告公司,或知名文案类自媒体工作经验者优先;
6.强烈进取心与高度的工作热情,良好的团队合作精神,较强的观察力和应变能力,能承受较大工作压力;
7.主动性、创作意愿佳,沟通能力强,喜欢挑战新事物,热情、抗压、学习能力强;有良好的沟通协调和团队管理能力。
职能类别:文案/策划
公司介绍
汇纳科技是行业卓越的线下消费数据服务商。于2017年在创业板挂牌上市(股票代码300609)。作为以大数据为主营业务的企业,汇纳科技自2004年成立至今发展稳健,市场占有率保持优势。
汇纳科技十余年专注于线下实体商业消费行为分析和商业价值挖掘,在线下实体商业场景内,汇纳科技综合运用ABI技术(AI+Big data+IoT)为用户提供数据采集服务、数据管理服务及数据运营服务。通过数据服务这种新燃料赋能实体商业,构建起连接线下实体商业的数据平台。
汇纳科技的产品解决方案及服务助力商业综合体和零售商多维触达消费者,提升经营效率,实现数字化升级。至今已为全国1000多家购物中心、百货商场以及超过2万家品牌连锁专卖店提供线下消费者行为数据分析服务,实现了每年百亿人次客流量统计。
目前除上海总部外共设有11家分、子公司,3大研发中心,130余家服务网点,辐射全国340多个城市和地区。
As the leading offline business data service vendor in China,WINNER Technology has gone A-share listed in GEM in 2017 (stock code:300609). With main business on big data, WINNER Technology has developed stably since the foundation in 2014 and takes more market share than that of other vendors in total.
Concentrating on offline customer behavior analytics and business value mining for over ten years, we use ABI (AI, big data and IoT) to provide service on data collection, data management and data operation in offline scenarios. With data service infusing dynamism, WINNER Technology aims to establish a data platform for offline brick-and-mortar business.
The comprehensive product solutions help commercial complex and retailers connect consumers, improve management efficiency and achieve digitization. Until now, WINNER Technology has provided data analytic service on offline customer behavior for over 1000 shopping malls and department stores and more than 20,000 brand chain stores. Moreover, we have achieved 10 billion traffic counting per year.
Besides HQ in Shanghai, we have 8 branch offices, 3 R&D centers and over 100 service points, covering more than 340 cities in China. While serving both domestic and foreign well-known enterprises, WINNER Technology aims to connect “data, technology and customer behavior analytics” perfectly. With uninterrupted innovations on products and the enterprise conviction to pursuit better quality, WINNER Technology will continuously struggle to promote the reform of bricks-and-mortar business digitization in China.
汇纳科技十余年专注于线下实体商业消费行为分析和商业价值挖掘,在线下实体商业场景内,汇纳科技综合运用ABI技术(AI+Big data+IoT)为用户提供数据采集服务、数据管理服务及数据运营服务。通过数据服务这种新燃料赋能实体商业,构建起连接线下实体商业的数据平台。
汇纳科技的产品解决方案及服务助力商业综合体和零售商多维触达消费者,提升经营效率,实现数字化升级。至今已为全国1000多家购物中心、百货商场以及超过2万家品牌连锁专卖店提供线下消费者行为数据分析服务,实现了每年百亿人次客流量统计。
目前除上海总部外共设有11家分、子公司,3大研发中心,130余家服务网点,辐射全国340多个城市和地区。
As the leading offline business data service vendor in China,WINNER Technology has gone A-share listed in GEM in 2017 (stock code:300609). With main business on big data, WINNER Technology has developed stably since the foundation in 2014 and takes more market share than that of other vendors in total.
Concentrating on offline customer behavior analytics and business value mining for over ten years, we use ABI (AI, big data and IoT) to provide service on data collection, data management and data operation in offline scenarios. With data service infusing dynamism, WINNER Technology aims to establish a data platform for offline brick-and-mortar business.
The comprehensive product solutions help commercial complex and retailers connect consumers, improve management efficiency and achieve digitization. Until now, WINNER Technology has provided data analytic service on offline customer behavior for over 1000 shopping malls and department stores and more than 20,000 brand chain stores. Moreover, we have achieved 10 billion traffic counting per year.
Besides HQ in Shanghai, we have 8 branch offices, 3 R&D centers and over 100 service points, covering more than 340 cities in China. While serving both domestic and foreign well-known enterprises, WINNER Technology aims to connect “data, technology and customer behavior analytics” perfectly. With uninterrupted innovations on products and the enterprise conviction to pursuit better quality, WINNER Technology will continuously struggle to promote the reform of bricks-and-mortar business digitization in China.
联系方式
- 公司地址:地址:span川和路55弄7号