深圳招聘

A)        PRINCIPAL RESPONSIBILITIES

• Manage regional licensees:

• Implement regional Category plan / strategy

• Develop & execute appropriate local market category plans

• Develop, implement and achieve yearly revenue budget for the category.

• Ensure licensees have full understanding Disney’s business standards, directions and strategies.  Manage licensees to achieve yearly targeted budget.

   

1. DETAILED DESCRIPTION OF ALL RESPONSIBILITIES

    

1. Strategic Management

• Implement regional category plan / strategy.

• Develop local market category plan in line with regional strategy & plan.

• Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.

• Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.

• Contribute to regional discussion of the category on behalf of the local market.

   

1. Category Management

• Develop, implement and achieve yearly revenue budget

• Identify & contract new licensees instrumental in the development of the category

• Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.

• Manager Contract Renewals based on category plan.

• Assist the establishment of efficient distribution services.

• Provide account management to top licensees for long term business development.

• Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.

• Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.

• Identify and develop manufacturing centers of excellence (global and regional).

• Regularly communicate with Key licensees and conduct performance reviews (quarterly).

   

1. Retail Management

• Work with key retail account to manage Disney’s product range and presence at retail.

• Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.

• Act as communication link between Disney and licensees and retail buyers.

• Conduct retail accounts performance review and marketing update (quarterly).

• Identify signage and merchandising needs.

   

1. Creative Management

• Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.

• Administer and coordinate licensee’s product approvals with DCP Product Developer.

   

1. Finance Management

• Responsible for the category budget & bottom line responsibility.

• Provide category forecast on quarterly basis (revenue grading).

• Responsible for collection past due accounts receivable.

   

1. Marketing Management

• Coordinate with DCP Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.

• Work with DCP Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.

• Ensure appropriate licensees implement the Disney visual merchandising programs.

   

1. Information Systems

• Maintain competency in DCP business systems

• Insight (Contract Admin. & Royalty reports)

• INvision (Forecasting/Budgeting)

• SAP (Travel expenses & Purchase Orders)

   

C)        WORKING RELATIONSHIP   

Internal                 

 -       PRC Other DCP LOB & Business Units

•   Regional Licensing LOB.

•   Global Licensing LOB

 

External                

 -        Licensees (existing and potential)      

• Key retail accounts

• Manufacturers 

   

D)    ACCOUNTABILITY

         (In $, human resource and other terms)

 

• Timely implement global, regional and local market Category strategy / plan.

   

• Achieve or exceed revenue as per budget.

  
  

E)    REQUISITE QUALIFICATIONS AND EXPERIENCE

 

1.     Education

- University graduate, preferably Marketing or Business Commerce.

2.     Minimum of 5 years working experience in related industry at merchandising, marketing or sales related undertakings.

3.     Personal Attributes

• Intelligent, self-directed, self-starter, good ability to work within a team.

• Good analytical skill and understanding of business and financial concepts.

• Strong interpersonal and communication skills

• Strong negotiation and presentation skills.

• Committed to excellence.

  4.     Other requisites, languages

• Fluent English and Mandarin.

• Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)

   

    

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