Head of Marketing
ThoughtWorks
- 公司规模:5000-10000人
- 公司行业:计算机软件
职位信息
- 发布日期:2019-06-19
- 工作地点:北京-东城区
- 招聘人数:1人
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:3.5-4.5万/月
- 职位类别:市场/营销/拓展总监 策略发展总监
职位描述
Responsibilities:
Marketing is your passion, but you’re a leader first and foremost. You will be working closely with the sales and marketing teams and the Leadership Team to design and deliver campaigns that are aligned to our business strategy.
ThoughtWorks is adapting to a rapidly changing market. As Head of Marketing, you are able to go deep into the perspective of our target audiences and support the leadership team to create messages that help us reach the market position that we aspire to occupy
You will develop and execute marketing strategy across China, closely aligned with the overall region’s and global business priorities. You are comfortable setting strategy, as well as being a hands-on executor
Work closely with the tech and demand leaders to develop Go-to-Market Strategies for new offerings or industry segments, and support Employer Brand initiatives
You will design, plan and oversee execution of activities across all channels: tailored proposals, digital and social media channels, engaging events and PR
Content is king. You will be responsible for the creation of strategic client stories as well as driving premium executive content While you are not frightened to do things yourself, you are comfortable building a lean, engaged and collaborative team to work under your guidance and mentorship
You will provide mentoring, guidance and support to your marketing team, to continually improve and evolve the craft of the individuals and the marketing capability as a whole
You’ll be undertaking market research, customer feedback, ensuring robust post-campaign evaluation and periodic reporting, to shape on-going innovation and improvement across all activities
While you don’t need to be a maestro of visual design yourself, you’ll have an eye for good design and should be able to work with our designers to get the right results
Requirements:
6 – 13 years proven marketing experience preferably in a technology B2B environment
Experience working closely with senior level executives
Experience developing strategic marketing plans, monitoring performance and managing budgets
Experience in hiring, training, developing, supervising and appraising personnel
Experience working with a global team
Background in event planning and managemen
Familiar with Marketo, or equivalent marketing automation system
Familiar with Salesforce, or equivalent CRM
Outstanding analytics capabilities: provide reports that drive insightful recommendations to the business
Proficiency in excel to analyse and present data
Experience working with PR agencies and identifying opportunities for relevant media coverage
Oversee the design and production of design materials (online and offline)
Excellent written and verbal communication and presentation skills
You are results driven and self-directed. You thrive in an unstructured environment and happy to determine your own path in an ambiguous environment. You love communicating and you connect with internal and external stakeholders with flair, from local developers to far-flung marketing colleagues. You are a creative and innovative thinker. You are fascinated by the rapid shifts in marketing technology and stay current with recent trends.
职能类别: 市场/营销/拓展总监 策略发展总监
公司介绍
ThoughtWorks的使命是通过软件创造人类更美好的明天,倡导社会责任感,创造公平公正的经济环境。在推动多元化及科技***发展之路上,ThoughtWorks 已获多个奖项并连续三年被世界顶尖的非盈利性***科技组织安妮塔·博格研究所(AnitaBorgInstitute,简称ABI)评选为******科技人员雇主。
ThoughtWorks 的业务模式是通过战略定位、IT咨询、产品设计和软件交付的端到端数字化服务,帮助全球金融、科技、制造、零售等行业顶尖企业数字化转型,助力企业演进组织及科技架构、建立数字化战略方向、提升企业数字化能力。面向全球客户,ThoughtWorks培养了持续解决复杂问题的国际数字化人才,以深刻的行业洞见、战略性的产品思维、领先的软件架构设计理念和高效的软件开发方式,帮助企业数字化革新,带动行业发展。ThoughtWorker们信奉“打破边界,成就自我”的理念,跨越不同领域和技能,持续颠覆创新,全方位构建数字化能力。
ThoughtWorks的客户遍及国内外电子商务、全球发展、零售和消费品、旅游和交通、教育、全球医疗、科技、金融服务、社会组织、电信和传媒等行业,包含奔驰、福特、GAP、中国平安、兴业银行、瑞士信贷、渣打银行、陆金所、IATA、丝芙兰等多家国内外知名企业。
我们的官方网站:www.thoughtworks.com
我们的开源项目:http://opensource.thoughtworks.com
我们的博客:http://www.thoughtworks.com/blogs
联系方式
- Email:tgzhang@thoughtworks.com
- 公司地址:地址:span深南大道华润大冲商务中心C座