深圳招聘

Position Mission 职位使命

Be responsible for brand communication plan development and implement brand plans. Cooperating with product team, sales team and other functions to create the brand communication plans to build brand love and brand loyalty through positive associations, strong images and experience.

Key responsibilities 主要职责

Drive brand strategies to improve brand equity:

• Lead development of yearly brand communication strategies in line with brand strategies, leveraging digital/social media etc.
• Lead brand identity system development and ensure execution with high quality to protect brand assets.
• Accountable for Brand Library: Brand Custodian with information for marketing and sales team as a brand library in dual languages

Identify consumer insights to strengthen brand equity:

• Identify key issues and business opportunities using relevant consumer insights
• Do solid communication plan to catch up business opportunities with specific brand KPIs
• Demonstrate solid marketing skills and knowledge of brands
• Track brand health KPI and identify the key opportunities to improve brand equity
• Review and edit existing promotional materials including website management ensuring marketing effectiveness, cross-selling implications and adherence to brand guidelines.
• Aligned media efforts efficiently in line with this communication strategy.
• Liase with external parties to build clear and consistent communication message to the media to improve the image and brand building

Develop integrated marketing campaign to improve brand KPIs and achieve business KPIs:

• • Implement the marketing plan and drive the business growth in line with KPIs
  • Plan and implement communication and merchandising guideline to optimize the brand visibility (ex. Off-line event promotion, advertisement, trade marketing)
  • Accountable for report of competitor’s activities
  • To provide strategic foundation and creative direction to agencies to ensure innovation and efficiency in the accomplishment of all marketing program objectives (e.g. POS, merchandising, field communications).
  • Directs the efforts of the marketing agencies and department to ensure the success brand and product information  

乐瑞集团Dorel Group
乐瑞集团Dorel是一家拥有知名婴童用品、家居及运动休闲产品国际品牌的跨国公司。公司于1962年创立，并于1987年在多伦多证券交易所上市 (DII.B; DII.A)。Dorel于1988 年进入美国市场和英国市场，扩大业务影响，自此Dorel 通过高效组织和一系列战略性并购实现稳步增长。Dorel 年销售额已达 24 亿美元，有大约10500名员工，在全球25个国家和地区设有分支机构。
Dorel业务主要分为三个领域：
婴童产业，主要品牌有Maxi-Cosi、Quinny、Safety 1st、Bébé Confort、Tiny Love；
运动休闲产业，主要品牌有Cannondale、Schwinn、GT、Mongoose、Caloi、SUGOI；
家居产业，主要品牌有Ameriwood、Cosco、DHP、Signature Sleep。

乐瑞在中国Dorel China
Dorel的产品自2000年进入中国市场，经过近二十年的稳步发展，在中国的业务已经涵盖研发、采购、生产及营销等，拥有3000多名员工。依托集团的长期战略与全球资源，凭借我们专业团队，Dorel在中国正在致力于巩固并提升市场领导地位，着力于为客户提供可信赖的产品、服务及解决方案。Dorel在中国的成员公司包括：
乐瑞商务咨询（上海）有限公司，地址：上海市闵行区虹梅路3203号力玮科技大楼305室（近地铁10号线龙溪路站、9号线漕河泾站）；
上海乐瑞婴童用品有限公司，地址：上海市闵行区虹梅路3203号力玮科技大楼307室（近地铁10号线龙溪路站、9号线漕河泾站）；
黄石市乐瑞婴童用品有限公司，地址：大冶市大箕铺镇刘逊村106国道旁；
美木家居贸易（东莞）有限公司，地址：东莞市长安镇德政中路96号莲花广场B区3楼。

更多信息，请浏览公司网站：
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