深圳 [切换城市] 深圳招聘深圳市场/营销招聘深圳市场/营销/拓展总监招聘

Director of Admissions and Marketing

安拓国际人力资源(广州)有限公司

  • 公司规模:少于50人
  • 公司性质:外资(欧美)
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2019-06-12
  • 工作地点:嘉兴
  • 招聘人数:1人
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位月薪:3-3.5万/月
  • 职位类别:院校教务管理人员  市场/营销/拓展总监

职位描述

Key Responsibilities:

Adapt and implement the Parent Experience Journey for the school.

1. Lead the design and delivery of all key touch-points for parents and children throughout the entire PEJ, based on a deep understanding of their needs so that families experience the school’s story and promises in action.

2. Lead, develop and execute best practice throughout the entire PEJ leveraging the global and bilingual toolkit, framework communications and striving for outstanding standards.

3. Lead the implementation of our Admissions Signatures leveraging the global and bilingual toolkit and group examples of best practice.

Lead, coach and guide the Admissions team to deliver annual enrolment targets.

4. Develop, execute and regularly monitor marketing, retention and admissions plans.

5. Lead and drive strategies to generate enquiries through both online and offline campaigns.

6. Develop key processes and lead team to guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout.

7. Oversee all parent communication to ensure responsiveness (24-hour response times during working week), quality (written and verbal language, structure and attention to detail) and attitude (team warmth and enthusiasm).

8. Lead, coach and develop the team to maintain accurate data in school systems, enabling responsive decision making through the enrolment process and accurate forecasting during annual planning.

9. Oversee data capture and lead management through iSAMs currently and CRM when it launches and ensure that team adhere to NAE business rules in relation to data capture and management.

10. Lead the review of school enrolment data to identify opportunities and risks and develop plans to unlock and mitigate.

11. Lead, coach and guide the Marketing & Communications team to understand the needs of internal and external stakeholders and develop marketing and communications strategies and activities which deliver the key school messages in a timely, relevant and engaging way.

12. Together with the Marketing Manager and Regional Head of Marketing, develop the school brand equity and USP within local market parent and competitor context and aligned to the brand position, together with the school message house and brand style guide.

13. Oversee the implementation of the school brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral including core brand and marketing campaigns such as Juilliard, MIT, UNICEF and Global Campus.

14. Provide appropriate leadership, coaching and best practice sharing to MAC team, the Principal, SLT, academic faculty and regional / global MAC team.

15. Lead, coach and develop school Marketing, Admissions and Communications team members to deliver against targets. 

16. Support the Principal to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.


Required Skills, Competencies and Experiences

1. Degree qualified.

2. Bilingual English / Mandarin speaker.

3. 7-10 years' experience in a Sales/Marketing role with demonstrated success in growing/increasing sales in a competitive market.

4. Experience of having worked within a service delivery sector, education sector experience a bonus.

5. Experience of high level networking to build creative and mutually beneficial relationships that positively impact on strategic and tactical business development.

6. Understands and is able to build strong customer advocacy and repeat client loyalty and retention.

7. Strong analytical skills and proven record of using data and research to support initiatives undertaken.

8. Ability to build, manage and motivate cross functional high performing teams.

9. Experience of working with CRM systems and integration with the sales life cycle.

10. Experience in monitoring competitor market activity.

11. Experience in using digital and social media trends and tools to influence the sales life cycle.

公司介绍

Antal is a global recruitment company founded in London more than 25 years ago. We have offices in Beijing, Shanghai, Shenzhen, Guangzhou, Suzhou, Dalian and Wuhan (Mainland China) as well as Hong Kong and Singapore (Southeast Asia) and currently employ more than 300 recruitment consultants. Over the past 15 years, we have worked with more than 3,000 clients and made over 7,000 placements. Globally, Antal is present in 35 countries across the world and employs more than 1000 people.
Our clients range from large MNCs to Chinese domestic giants to some of the most iconic British brands. All our clients are different, but they all have the same desire to grow and improve their teams in China.
Our team covers 17 different industries, the largest of which include automotive, consumer and retail products, healthcare, technology and green tech, rail, industrial products, services, chemical products, education and banking and insurance.

联系方式

  • Email:DaisyLi@antal.com.cn
  • 公司地址:地址:span北京市