深圳招聘

The Role: The Marketing Manager, reporting to Senior Brand Manager, is responsible for planning and organizes all marketing and CRM activities to ensure overall brand & marketing objectives are achieved. Manages Japan local marketing, public relations, trade marketing and visual merchandising functions.

In this role you will:

Online

• Centralize and own the online user journey from awareness channels / demand generation to first time page visits to engagement and conversion.

• Drive e-commerce sales through innovative, effective and cost efficient marketing strategies

• Define and execute search engine optimization, viral / social media marketing, display / pay per click marketing leveraging DMPs and affiliate marketing (e.g. through affiliate programs such as TaoBaoKe and new initiatives) together with the Senior Brand Manager.

Retail

• Develop retail marketing strategies aligned with the brand strategy.

• Act as the key liaison between sales, product managers and buyers.

• Cultivate programs (including visibility & merchandising programs) that ensure products sell in-store.

Brand Management

• Brand Management - Plan and execute ATL and BTL activities

• Overall brand development - Ensuring the brand generating long term growth for the company

• Optimise and secure long term value of the brands (measure using consumer awareness, consumer preference, image/reputation, profit and market share)

• Identify new opportunities that can influence brand growth

• Increase overall profitability via effective commercial/ channel mix strategy.

• Drive market share and maintain brand equity

General Management

• Report on channel / initiatives results to stakeholders and senior management.

• Work closely with eCommerce (OSO) team members, marketing team and agencies

Key Qualifications

For consideration, you must bring the following minimum skills and behaviors to our team:

• 6-8 years of relevant experience in Brand Marketing, Trade Marketing, and e-commerce experience in Japan Market.

• Extensive experience with and deep understanding of mainly Amazon Japan and Rakuten ecosystems, solutions and teams.

• Intimate understanding of traditional and emerging marketing channels

• Personal outlook: Entrepreneurial, ‘can do’ attitude

• Strong time management skills with attention to details

• Good project management experience with proven result

• Strong communication and presentation skills

• Ability to think creatively and innovatively

• Analytical skills to forecast and identify trends and challenges

• Ability to leverage resources in the organization

• Ability to handle complex and matrix relationship and decision process

• Native Japanese and fluent English writing and speaking skills (Chinese is a plus);

• Team management experience

• Budget-management skills and proficiency

• Must be comfortable with tobacco or tobacco related products

Education

Bachelor’s Degree or higher in Marketing, Communications, Business or related field

安克创新由阳萌创立于2011年，致力于在全球市场塑造中国消费电子品牌，通过不断创新，将富有科技魅力的领先产品带向全球消费者，弘扬中国智造之美。安克创新成功打造了智能充电品牌Anker， 并相继推出Eufy、 Roav、 Zolo、 Nebula等智能硬件品牌， 进一步拓宽业务领域，并在智能充电、智能家居、智能语音等领域均有出色表现，拥有全球100多个国家与地区的3000万用户。
自成立以来，安克创新以每年超过50%的增速发展： 2015年总收入约为13亿人民币，净利润额达到1.56亿人民币； 2016年，总收入达25亿人民币，同比增长92.69%；净利润同比增长101.50%。2017年12月，安克创新提出双品牌战略，将在“安克创新”和“海翼电商”两个品牌下分别实现“塑造一组标杆品牌”和“提供一组基础服务”两个企业愿景，以更清晰的布局，加速“弘扬中国智造之美”的步伐。

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car and more.
Founded in 2011 by Steven Yang, Anker quickly established itself as an innovator and market leader in intelligent charging solutions. Today, Anker Innovations is bringing this same spirit of innovation to a number of exciting spaces including automotive, audio, entertainment and the emerging smart home. This is being led by its six key brands: ANKER, EUFY, NEBULA, ROAV, SOUNDCORE and ZOLO.
With over 30 million customers in more than 100 countries and regions around the world, Anker Innovations and its key brands are driving unprecedented growth. In 2015, the company realized revenue of over 1.3 billion CNY with net profits of 156 million CNY. In 2016, the company’s net profits rose over 100%, with total revenue reaching 2.5 billion CNY -- up over 92% compared to same period as the previous year.