Public Relations Manager
上海天拓人才服务有限公司
- 公司规模：少于50人
- 公司性质：合资(非欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2012-11-09
- 工作地点：上海
- 招聘人数：若干
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：公关经理
职位描述
Responsibilities
?
Develop and recommend short and long term strategies and development plans for
Stella McCartney which are consistent with corporate guidelines
Working with the Worldwide PR Director to develop, propose, implement and
execute an effective press strategy in line with the brand, the creative director's
vision, and the overall global strategy
Secure excellent quality and quantity media coverage in target media (including
online media and social media)
Develop content copy for press materials
Co-ordinate, manage, promote and execute press days and other brand events that
have been approved by head office
Build on and maintain excellent relationships with key fashion press contacts and
present story angles, features and product placement in line with the brand and the
overall global strategy
Develop and build a celebrity dressing presence in China with key targeted Chinese
celebrities and maintain a relationship
Ensure all communications are kept in line with the brand and is of the highest
standard
Manage recording and evaluation of press coverage throughout the year highlighting
any potential business and partnership opportunities in China
Monitoring trends and ideas for future development
Act as an ambassador of the brand at all times
Skills, Qualifications and Experience Required
?
Bachelor Degree in marketing, communication, or equivalent with minimum 5 years
PR experience either from in-house or agency and preferably with global luxury
fashion brands
Key Press and industry contacts in the mainland China and Hong Kong
An idea person with creativity and passion
Experience of dealing with director level management
Highly organized with excellent analytical and decision making skills as well as being
results focused
Able to multi-task and deliver on a variety of projects
Excellent written and verbal communication skills
Fluent in both spoken and written English and Putonghua
Impeccable appearance
Self motivated
?
Develop and recommend short and long term strategies and development plans for
Stella McCartney which are consistent with corporate guidelines
Working with the Worldwide PR Director to develop, propose, implement and
execute an effective press strategy in line with the brand, the creative director's
vision, and the overall global strategy
Secure excellent quality and quantity media coverage in target media (including
online media and social media)
Develop content copy for press materials
Co-ordinate, manage, promote and execute press days and other brand events that
have been approved by head office
Build on and maintain excellent relationships with key fashion press contacts and
present story angles, features and product placement in line with the brand and the
overall global strategy
Develop and build a celebrity dressing presence in China with key targeted Chinese
celebrities and maintain a relationship
Ensure all communications are kept in line with the brand and is of the highest
standard
Manage recording and evaluation of press coverage throughout the year highlighting
any potential business and partnership opportunities in China
Monitoring trends and ideas for future development
Act as an ambassador of the brand at all times
Skills, Qualifications and Experience Required
?
Bachelor Degree in marketing, communication, or equivalent with minimum 5 years
PR experience either from in-house or agency and preferably with global luxury
fashion brands
Key Press and industry contacts in the mainland China and Hong Kong
An idea person with creativity and passion
Experience of dealing with director level management
Highly organized with excellent analytical and decision making skills as well as being
results focused
Able to multi-task and deliver on a variety of projects
Excellent written and verbal communication skills
Fluent in both spoken and written English and Putonghua
Impeccable appearance
Self motivated
公司介绍
上海天拓人才服务有限公司成立于2001年.做为国内时尚业主要的人力资源机构, 我们专注于服务世界著名的一线奢侈品牌零售商(包括LVMH,历峰集团,PPR等)，目前我们的业务覆盖全国:包括上海，北京，杭州，沈阳，哈尔滨，广州，南京，成都，重庆，苏州等城市。我们的团队年轻有活力,我们为品牌提供优质的服务,也为员工提供良好的学习,晋升空间.
联系方式
- 公司地址：上班地址：银河