深圳招聘

Area Trade Marketing Supervisor（市场推广策划活动）

Brand Activation:
1. Work closely with Brand Team and National Trade Marketing Team, and support on planning, localization and execution for Brand Projects/National Projects, monitor and consolidate promotion result, feedback and evaluation to Brand Manager and National Trade Marketing Manager.
2. Working with Regional Sales Team, identify regional/local needs, develop relevant initiatives and supervise the execution of brand activations.
3. Quarterly plan and review with Sales Team by brands by cities on promotion results and next steps.
4. Monthly Flash report to provide regional promotion review and competitor activities in each cities
Availability:
1. Review city plan with Sales Team by cities monthly and provide support marketing plan for new outlet or exist outlet contract negotiation.
2. Initiate distribution plan and provide supporting marketing materials for new product launch.
3. Monthly account list review with sales team by cities for volume tracking.
Visibility:
1. Identify outlets one-by-one into segmentation and provide visibility investment recommendation and execution plan.
2. Work closely between agency and Brand Team to provide imagery design and production with high quality and low cost.
3. Responsible for supervising the usage and physical management of the region's merchandise. Work with local teams, identify/consolidate regional needs and provide accurate POS forecast by brands.
4. Maintenance of imagery production and keep file for company record.
Quality:
1. Monthly product training initiate to outlets on both dark spirit and white spirit.
2. Quarterly internal product training session for company staff and PGs
3. Tasting promotion initiated to the outlets for trails and build up brand preference.
Promotion:
Local initiatives to align with brand strategies, company business principles and customer needs/ expectations to drive sales and enhance brand awareness by brands / cities/ channels
Budget Management :
1. Provide weekly budget tracking on time and accuracy for central office and finance record.
2. City budget & spending analysis report monthly for non-cash investment status update
Market Visit:
1. Average once a week to visit new outlets, contracted outlets.
2. Provide marketing support to sales team on event/promotion/merchandising presentation with outlet owner.

Team Leadership:
1. Provide coaching and develop South Regional Trade Marketing Team, in terms of functional trade marketing development and behavioral competencies, keep improving trade marketing team's credibility within the company.
2. Weekly review status with South Trade Marketing Team and assign new projects.
Internal Relationship:
With reference to the company's business principles, consistent effort in fostering multiple WIN-WIN situations with RSM hence maximizing effectiveness of communication between Sales and Marketing function.
1. Meeting with RSM once a month for TM status report and promotion/event planning
2. Work closely with National Trade Marketing Manager and Brand Managers, provide updated market information monthly.
3. Attended quarterly regional sales meeting and provide city budget analysis, activities review and also new event launch announcement.

公司简介
百加得洋酒贸易有限公司是世界著名跨国公司百加得-马天尼集团公司在中国投资的专业营销洋酒的子公司， 与百加得（上海）有限公司统称为“百加得中国”。

概述：
百加得中国于1997年11月在中国上海成立。百加得中国在中国地区主要从事生产、销售和推广知名预调酒品牌“百加得冰锐朗姆预调酒”以及百加得集团进口洋酒品牌的销售和推广。百加得集团的系列洋酒在其所处各个品类中都处于领导地位，而旗下的百加得朗姆酒更是全球销量前列的烈性洋酒。

历史：
百加得-马天尼洋酒集团公司成立于1862年，迄今已有140年，具有悠久隽永的历史。百加得-马天尼公司的总部设立在百慕大，并在世界各地拥有其庞大完善的分支机构。百加得在一百多年的发展中，蕴涵了丰富的实力与经验，并以卓越的品质良好的口碑驰名于世界。百加得目前拥有全球最大的预调酒品牌之一“百加得冰锐朗姆预调酒”

规模：
百加得-马天尼洋酒集团的规模目前居世界第四，全球每年的营业额超过30亿美金，在世界范围内拥有庞大的消费群体。无论东京、伦敦还是纽约悉尼，百加得都成为人们的最爱。
百加得中国自1997年11月成立以来，5年多的发展时间里已经成为目前中国最大的生产、销售和推广预调酒品牌的公司之一。目前百加得中国总部位于上海。
在各销售推广网点充分进入中国后，百加得中国又在上海综合工业开发区建立了百加得中国生产基地，进一步扩大了百加得在中国地区的推广和生产能力，从而更好的满足消费群体日益增长的需求。

产品：
百加得荣誉出品的“百加得冰锐朗姆预调酒预调酒品牌，以进口高档朗姆酒为基底，配以各种富含个性之饮品经精心调制而成。“百加得冰锐朗姆预调酒”提倡的“释放激情获得流行人群的青睐，并成为全球销量最大的预调酒品牌。
同时，百加得中国还拥有旗下各著名洋酒品牌。

百加得产品简介：
进口BACARDI百加得朗姆酒的高档预调酒系列：
“Breezer”:百加得冰锐朗姆预调酒


洋酒品牌简介：
百加得朗姆酒
马天尼威末酒
孟买蓝宝石金酒
百斯福伦敦金酒
懒虫龙舌兰酒（金和银）
法国葫芦绿薄荷酒
帝王威士忌