深圳招聘

  

Overview

  

  

Western Digital is looking for a Business-to-Business (B2B) Social Media Manager to help lead strategy & execution for its B2B brands in China. In this role, you will work with our social media agency and the corporate marketing team to:

  

  

• Set strategy for building a strong and vibrant B2B social presence in China

• Plan and execute social media plan for the new Western Digital account focusing on the commercial and enterprise audiences. Job scope include:

  • Establish the new account, manage account/fan migration from existing sub-accounts, and fan growth/activation for the new account

  • Ongoing content planning and execution targeting follower growth and engagement. Leverage content generated in the US as well as from the local agency

  • Ensure that strategy, plans, and success metrics are communicated to and approved by the corporate marketing commercial & enterprise brand manager; messaging and content are aligned with the corporate marketing commercial & enterprise team.

    The successful candidate should have a proven track record of B2B social media expertise within China, has obtained strong follower & engagement growth previously, and has a demonstrated ability to interact with external partners as well as internal senior management across functions in China and the US. The position is based in Shanghai and will report to the Sr. Brand Manager for Commercial & Enterprise in the US, with close interaction with the Shanghai-based social media team.

    Essential duties and responsibilities

• Work with the US team and the local agency to tailor a clear and concise social strategy for China referencing Western Digital’s global communications strategy, with supporting tactics that are executable and within budget.

• Educate internal stakeholders on social media best practices and gain buy-in on the social plan.

• Leverage social channels and digital media to drive awareness and consideration for key Western Digital B2B products while building trust in the brand.

• Be a passionate thought leader for the Western Digital social media presence in China within the B2B space. Identify trends and implement best practices for B2B social, including paid social media marketing, influencer marketing, and organic content amplification. Have a vision and the functional expertise and tenacity to see it through.

• Review/edit/localize social posts translated from Western Digital technology blogs published in the US.

• Develop and optimize awareness, engagement and follower growth campaigns.

• Analyze, adjust and report key metrics on a monthly basis. Demonstrate an ROI focus and an aptitude for how to optimize the social ecosystem across paid, earned, shared and owned media.

                                  

  

Qualifications

  

  

• BS/BA degree from an accredited college or university and 3-5 years’ experience in B2B advertising, communications or marketing, with a focus on managing social media programs in China

• Keen understanding and appreciation of the social landscape in China with demonstrated track record of digital and social media performance in China

• Excellent written and verbal communication skills in both Chinese and English

• Ability to work independently and as a member of a team

• Aptitude to develop and maintain strong working relationships with both internal and external stakeholders

• Strong interpersonal skills

• Ability to work effectively under deadlines and juggle several assignments simultaneously

• Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required

                

  

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