Media buying executive
瑞表企业管理(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2012-11-09
- 工作地点:上海
- 招聘人数:若干
- 工作经验:三年以上
- 语言要求:普通话熟练
英语熟练 - 职位类别:媒介主管 媒介销售
职位描述
Role Purpose
Assist media buying manager to achieve HQ cost management target and provide media planning consultation to each brand, which will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.
Accountabilities
1. Media Planning ?
Coordination of media buying plan according to Swatch Group guidelines
Working with line manager to propose media strategies according to all brands objectives and budgets
Working with brand team to identify the target audience for a particular media campaign and propose how best to communicate to that audience
Assist to line manager to prepare competitor review at group level
2. Media Purchasing ?
Coordination of rate conditions and maintain them in the media cost benchmarking system
Assist to review the rate conditions meet HQ policy
Assist to review the APO and follow up with company process
Follow up with daily media buying implementation works
3. Vendor Management ?
Close collaboration between SG brands, agency and editors
Assist media buying manager to develop the campaign and research how it will be most effective for all the brands with fully leveraging agency's resource
4. Customer Relationship ?
Liaising and building relationships with all brands
Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
Working on a range of brand accounts at the same time, often juggling various projects and deadlines 10%
QUALIFICATIONS / REQUIREMENTS
Necessary Knowledge and Experience to be able to do the job ?
4 Years of experience in related field at least
Solid media planning skill and sense of cost negotiation skills
Good communication skill with multi-brands
Sociable and details oriented
Team work spirit and work well under pressure
Have the sense of urgency
Chinese and English fluent is wanted
Education and Certification Requirements ?
Have a degree in advertising, liberal arts, marketing, or business administration.
Previous experience in 4A media agency or inhouse media department is useful preparation for the job.
Assist media buying manager to achieve HQ cost management target and provide media planning consultation to each brand, which will enable the marketer to communicate the message in the most effective manner possible at the minimum cost.
Accountabilities
1. Media Planning ?
Coordination of media buying plan according to Swatch Group guidelines
Working with line manager to propose media strategies according to all brands objectives and budgets
Working with brand team to identify the target audience for a particular media campaign and propose how best to communicate to that audience
Assist to line manager to prepare competitor review at group level
2. Media Purchasing ?
Coordination of rate conditions and maintain them in the media cost benchmarking system
Assist to review the rate conditions meet HQ policy
Assist to review the APO and follow up with company process
Follow up with daily media buying implementation works
3. Vendor Management ?
Close collaboration between SG brands, agency and editors
Assist media buying manager to develop the campaign and research how it will be most effective for all the brands with fully leveraging agency's resource
4. Customer Relationship ?
Liaising and building relationships with all brands
Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
Working on a range of brand accounts at the same time, often juggling various projects and deadlines 10%
QUALIFICATIONS / REQUIREMENTS
Necessary Knowledge and Experience to be able to do the job ?
4 Years of experience in related field at least
Solid media planning skill and sense of cost negotiation skills
Good communication skill with multi-brands
Sociable and details oriented
Team work spirit and work well under pressure
Have the sense of urgency
Chinese and English fluent is wanted
Education and Certification Requirements ?
Have a degree in advertising, liberal arts, marketing, or business administration.
Previous experience in 4A media agency or inhouse media department is useful preparation for the job.
公司介绍
瑞表企业管理(上海)有限公司是The Swatch Group (Hong Kong) Ltd. 斯沃琪集团(香港)有限公司代表母公司。
斯沃琪集团The Swatch Group Ltd. 在国内设立的独资企业,负责从事斯沃琪集团The Swatch Group Ltd. 品牌的手表的进口和分拨。斯沃琪集团是全球著名的钟表制造商和销售商(在瑞士约有157家工厂),拥有宝玑 Breguet、海瑞温斯顿Harry Winston、宝珀Blancpain、格拉苏蒂原创Glashütte Original、雅克德罗Jaquet Droz、黎欧夏朵Léon Hatot、欧米茄Omega、浪琴Longines、雷达Rado、宇联Union Glashütte、天梭Tissot、宝曼Balmain、雪铁纳Certina、美度Mido、汉米尔顿Hamilton、斯沃琪Swatch、飞菲 Flik Flak等17个著名品牌,为雅典、都灵、北京、伦敦、里约和其他城市举办的奥运会提供计时器和数据处理。近十几年来,集团旗下各品牌分别在不同的消费层次获得了大家的认可和喜爱。
公司欢迎有梦想、有志向、有进取心,对生活、事业及他人充满热情的员工。公司对所有员工提供完善的薪资福利体系、平等的就业机会、全球化的工作环境和完善的培训体系、广阔的晋升和发展空间。
斯沃琪集团The Swatch Group Ltd. 在国内设立的独资企业,负责从事斯沃琪集团The Swatch Group Ltd. 品牌的手表的进口和分拨。斯沃琪集团是全球著名的钟表制造商和销售商(在瑞士约有157家工厂),拥有宝玑 Breguet、海瑞温斯顿Harry Winston、宝珀Blancpain、格拉苏蒂原创Glashütte Original、雅克德罗Jaquet Droz、黎欧夏朵Léon Hatot、欧米茄Omega、浪琴Longines、雷达Rado、宇联Union Glashütte、天梭Tissot、宝曼Balmain、雪铁纳Certina、美度Mido、汉米尔顿Hamilton、斯沃琪Swatch、飞菲 Flik Flak等17个著名品牌,为雅典、都灵、北京、伦敦、里约和其他城市举办的奥运会提供计时器和数据处理。近十几年来,集团旗下各品牌分别在不同的消费层次获得了大家的认可和喜爱。
公司欢迎有梦想、有志向、有进取心,对生活、事业及他人充满热情的员工。公司对所有员工提供完善的薪资福利体系、平等的就业机会、全球化的工作环境和完善的培训体系、广阔的晋升和发展空间。
联系方式
- 公司地址:大兴机场
- 电话:18502830202