深圳招聘

Role & Job overview

· Develop and execute crop segment & product strategy and tactics to meet the business and financial target

· Develop branding strategy for brand management and lead new product lunch

· Portfolio management and product mapping into major crop segment and responsible for developing portfolio promotion strategies to generate field demand in the China

· Assist Marketing manager on communication and marketing strategy, develop marketing plan implementation & transfer marketing plan during meetings, trainings, and field trips to sales team and distributors



Job Description

· Ensure the marketing plan implementation in season with functional efforts of commercial and technical unit

· Manage day to day business issues in coordination with the other functions

· Execute Dragon projects with other APG unit such as support other commercial projects aligned with portfolio strategy

· Communicate product marketing plan to APG stakeholders and gain consensus and support

· Monitoring the strategy implementation in season

· Manage business issues for the product including Forecasting, Supply and Inventory management

· Develop and lead the implementation of market communication/promotion plan for responsible portfolio to create field demand within budget and work with communication manager

· Monitoring the promotion campaigns of key competitors to leverage the best practice

· Evaluate the quality of field promotions and propose the resource and tactics changes to create field demand

· Identify growth opportunities to develop market

· Actively network with sales team to understand customer needs, competitor activities and relevant market changes, to gain market intelligence and insights

· Lead to organize big customer event nationwide to build brand awareness and accelerate market penetration

· Lead Marketing Research project and develop Demo Plan for responsible portfolio, and well manage market research and demo expense within budget allocation

· Lead and accomplish marketing research projects, and share key findings with commercial team



Knowledge, experience & capabilities

· English capability in read, write and speak

· Agrichemical field with marketing experience at least 3 years

· Excellent knowledge of agribusiness markets, crop protection industry, understands customer needs, understands market dynamics and competitive environment

· Build up/implements sound value and transactional pricing based on customer perceived value

· Creates strong, distinctive brand & crop plans

· Develops/executes campaign plans

· Able to use market research effectively to understand customer, markets, channels

· Has deep and broad crop and product knowledge

· Anticipates changes in the market and adjusts strategies accordingly

· Strategic thinking, Analytical thinking, Communication and presentation skills





Job Requirements:

· MBA degree

· 6 + years of relevant experience in Multi-national companies

· Think strategically and drive for results;

· Strong analytical skills and negotiation skills

· Strong communication and presentation skills in both English and Chinese

· Strong business acumen and strategic planning skills

· Team Player

DB Talent is a European based recruitment company. Our Shanghai office opened in the 2001, and we have continually provided excellent professional service to our clients and candidates.