Associate Marketing Manager- Brand Communications
盖璞（上海）商业有限公司(Gap China)
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2019-04-04
- 工作地点：上海
- 招聘人数：1人
- 工作经验：无工作经验
- 学历要求：本科
- 职位类别：产品/品牌经理 产品/品牌主管
职位描述
JOB SUMMARY:
The Associate Marketing Manager- Brand Communications,Gap Marketing will be a marketing generalist responsible for Brand Communications, Gap Marketing on the development of product storytelling, integrated marketing plans, and responsible to drive plan implementations. The candidate will be required to understand the target customer in Mainland China, and have the ability to discern what types of strategies and communication will be relevant and motivating to them, balancing the global brand positioning and presentation, with the needs of the local markets. The candidate will partner with key internal business partners and cross-functional teams, and external marketing agencies or strategic partnership as appropriate.Marketing Execution:
- Develop briefs, create timelines and manage project executions based on set marketing plan.
- Work closely with global marketing team to ensure the good understanding for global campaign concept, creative guidelines,assets, usage rights and to be the core player to adapt the global assets for local needs and cascade the information to related teams.
- Lead and work with cross-function team to develop in-store marketing assets, including window, signage, promotion and creative, for both season product message and also promotional message
- Understand the products and marketing pipeline,and work closely with merchandising, inventory management and visual merchandising teams to build the rich and convincing product storytelling content for local consumers.
- Responsible for managing agency and partners in executing production needs (e.g. production of materials etc)
- Required to be conversant in daily sales performance in order to be able to act quickly if and when course-correction may be required.
QUALIFICATIONS:
1) Required knowledge, skills & abilities:
- Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter,results-orientated, and able to deal with ambiguity.
- Influence: Ability to influence across the organization, including senior management.
- Communication: Strong oral and written communication skills.
- Analysis: Strong analytical and research skills, combined with sound business judgment. Pay attention to details.
- Creativity: Ability to generate creative ideas from analysis.
- Consumer Insight: Ability to be the “voice of the consumer”.
- Relationships: Proven experience and ability to work cross-functionally, especially with creative organizations.
- Intellectual Horsepower: Ability to apply strategic thinking to Brand Marketing and business results.
- Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.
2) Minimum Education Level
- Bachelor degree.
3) Experience Required
- 5-7 years of brand management, consumer or retail marketing experience, preferably in apparel, fashion, consumer packaged goods, retail or cosmetics.
公司介绍
GAP为各年龄层消费者带来经典的美国风尚。
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。
联系方式
- 公司地址：上城区延安路278号
- 电话：13621652304