深圳招聘

Project Manager – Key Account Sales Manager/Trade Marketing Specialist, Milk Project

  

Responsibilities:

  

Reporting to the Head of Marketing, to drive an exciting and leading-edge Milk range launch in the China market in 2019. This role is crucial to the success of the project.  Key responsibilities will include setting and executing a Sales Distribution Plan together with a Trade Marketing program.  This will involve securing listings with both on and offline key accounts, identifying and working with appropriate distributor and TP partners, overseeing the logistics function, as well as managing in-store activation programs.  Other responsibilities to include developing the marketing communications plan in conjunction with the New Zealand project team and agency partner and executing this plan in-market on time and to budget.  Specific tasks to include:

  

* Development of Key Account/Retail Sell-in presentations in conjunction with the NZ project team and secure listings in target distribution channels to meet launch target timings.

  

* Negotiate terms and manage the ongoing relationship with key retail and distribution partners (both offline and online retailers; vertical platforms; new retail; CVS)

  

* Develop and manage the price promotion plans for all channels and communicate with sales team. 

  

* Provide monthly accurate forecasts on time. 

  

* Support the supply chain, identifying issues and recommending solutions in a timely manner.  Manage stock rotation, ensuring minimal dated stock issues.

  

* Report on launch performance on a regular basis.  Monitor and report on the success of marketing activities.

  

* Identify and secure gift pack producers and packers.  Manage the gift pack process from forecast to delivery of finished product.

  

* Support the NZ Project team with all requests, liaising with the appropriate member of the China team.

  

*  Develop and execute Trade Marketing initiatives, ensuring that all activities align with the overall Marketing Communications Strategy, and adhere to the campaign creative guidelines.

  

 *  Develop the Marketing Communication Strategy in conjunction with the NZ Project Team, managing the localization of assets and executing the plan across agreed channels.  Manage tactical brand activities, such as sampling campaigns, with preferred partner agencies.  Activities to be aligned with strategy, master band guidelines, category proposition, budget and timeline.

  

 

  

Requirements:

  

* Minimum 7 years corporate experience with a mix of Key Account Sales and Trade Marketing roles in Mainland China. 

  

* At least 3-5 years FMCG experience.  Milk and/or beverage experience preferred.

  

* Experience working in an International business with global brand portfolio preferred.

  

* To work assertively, flexibly and collaboratively with individuals and teams located externally and internationally.

  

* Strong digital retailing and marketing experience and knowledge

  

* Fluent verbal and written communicator in both Chinese and English.

  

* University degree is must, and major in sales/marketing is preferred

  

* Good communication, negotiation and presentation skills

  

* Open-minded, innovative thinker, and be organized

  * This job involves business travel and to start as soon as possible

康维他食品（中国）有限公司，是新西兰康维他有限公司在中国的全资子公司。

新西兰康维他有限公司（Comvita Limited）是新西兰的上市公司，是专业的蜂蜜生产商和出口商，产品远销全球五大洲50多个国家和地区。也是国际知名的天然保健及个人护理品牌，公司以可靠的科研验证为基础，以发展创新天然保健产品为使命，致力开发天然原材料为核心的消费者保健品、健康食品及个人护理品。
康维他品牌2004年首次进入中国，在深圳万象城开设***家旗舰店，至今过去了16年，中国华润集团旗下华润五丰公司成了康维他的股东。康维他在中国也已经有数百家专卖店/专柜，遍布全国超过40个一二线城市。 在天猫、京东亦是TOP品牌、头部商家。康维他食品（中国）有限公司主要的网上店铺有：天猫comvita旗舰店、天猫超市、天猫康维他海外旗舰店、天猫国际进口超市、康维他京东官方自营旗舰店、京东康维他官方旗舰店、等等。

品牌历史：
康维他的历史要追溯到100多年前。1916年康维他创始人克劳德·斯坦福德就开始了他的养蜂生涯，在新西兰南岛的一个小农场里每天悉心照料蜜蜂，总是乐于把***的蜂蜜分享给周边的人们，他希望自己酿造的蜂蜜，可以给身边的人带来更多的健康和快乐。直到1974年，25岁的理想主义者艾伦（康维他创始人之一）与当时已65岁的浪漫主义者克劳德在偶然中相遇，出于对养蜂有着相同的理想和愿景，两人一拍即合创立了世界著名的麦卢卡蜂蜜品牌-康维他。至今为止，康维他是全球最.大的麦卢卡蜂蜜生产及销售商，康维他麦卢卡蜂蜜早已遍布全球，为更多的人带来了健康与快乐！其品牌更是优质健康产品的保证，康维他麦卢卡花蜂蜜是蜂蜜品牌中的首选。创始人克劳德先生于102岁时仙去，为养蜂事业付出了将近一百年。

品牌初心：
当一个理想主义者与一个浪漫主义者相遇，注定会产生出绚丽的火花。他们希望可以更好地保护自然环境，守护这片美丽的土地，更希望为子孙后代做些有意义的事情，让地球比我们当初遇见它的时候更好一点。在两位创始人的引领下，康维他开始致力于改善新西兰的生态系统，大量植树造林。还在新西兰的偏远地区种植了200多万棵麦卢卡树，这不仅改善了当地的自然生态环境，也为蜜蜂们建立了一大片纯净、原生态的乐园。而蜜蜂们也酿造了更多高品质的麦卢卡蜂蜜原料，这为我们生产的天然高品质麦卢卡蜂蜜产品，打下了坚实的基础。
正如康维他（comvita）名字的含义“充满生命与活力”（拉丁文 com vita），我们始终秉持着两位创始人的初心，积极改善我们的自然环境，提升着人们的生活品质，就像创始人艾伦说的“我觉得我们每天都让人们的生活变得更好”。

欢迎加入康维他，延续品牌初心，把天然健康美好带给更多的人们。