深圳招聘

Purpose
The IKEA vision is to create a better everyday life for the many. IKEA China will side with the many in the growing urban population, those that have big dreams & increasing needs on the share of wallet. Supporting IKEA being more accessible and securing growth, a rapid expansion will be realised in the coming years. With a dedicated focus, Marketing Expansion will optimise the contribution of marketing into the establishment of new stores, contributing to efficiency and growth for IKEA and a more accessible, relevant and affordable experience for customers.

Mandate
The Marketing Expansion Responsible works as a member of the Service Office marketing function, the Retail Expansion Working Group and within individual projects to establish the marketing base, secure the marketing contribution to projects and ensure that the expansion needs are integrated with the running business. Focusing only on expansion/new stores and taking the necessary actions and decisions to secure the right input and output at the right time, improved communication and project follow up, with value for money spend within and across projects to achieve greater effectiveness and efficiencies.

Main responsibilities and duties
Be the single contact point for marketing expansion
? For SO marketing, retail functions, on site project leaders, local marketing and property and expansion.
? Ensure that the relevant stakeholders are informed, updated and involved as required
Establish the marketing base & co-ordinate the store opening campaign
? Prepare and submit the Marketing investment requests, together with line manager
? Maintain a timeline of all projects for marketing, that is aligned with running business
? Create and maintain individual marketing project timelines
? Kick off the store opening campaign in SO Marketing and co-ordinate marketing milestone/checkpoint meetings and make decisions to ensure integration of marketing functions and opening plan and that deadlines and budget are met
? Co-ordinate guidelines and timeline for introduction of Local Marketing Managers & FAMILY Managers in new markets
? Update and develop the generic marketing process
? Identify efficiencies across projects and develop new ways of working to support this
? Develop the framework for how to working with marketing in the IKEA China shopping centres
Contribute to delivering 3 projects per year plus rebuilds/refurbishments in a consistent and efficient manner.
? Represent the marketing function in the Retail Expansion working group and other relevant groups that may be established within this
? Document and standardize marketing input into the store establishment process
? Work with other function expansion persons to align milestones and input to projects
? Document and provide clear, standard information to projects (current global or China adapted)
? Develop resource plan based on the China Expansion and Marketing Plans
? Follow up projects and bring learnings into future projects (REWG & Marketing function)
? Project Leader in individual projects until the on-site Project Leader is on board
? Handover to and then support the on-site Project leader throughout the project

宜家家居（IKEA）于1943年由其创始人英格瓦 坎普拉德(Ingvar Kamprad)在瑞典创立。历经半个多世纪的发展，如今已成为全球领先的家具家居用品零售商，销售主要包括座椅/沙发系列，办公用品，卧室系列，厨房系列，照明系列，纺织品，炊具系列，房屋储藏系列，儿童产品系列等约10，000个产品。在47个国家和地区拥有338家商场，其中有21家在中国大陆，分别在北京（两家）、天津、上海（三家）、广州（二家）、成都（二家）、深圳、南京、无锡、大连、沈阳、宁波、重庆、武汉、杭州、西安、苏州。

宜家的愿景是为大众创造更美好的日常生活，我们致力于提供设计美观、功能实用、价格低廉的优质家居装饰产品，同时我们也对人和环境予以关注。

IKEA is a home furnishings company with Swedish origins founded in 1943 by Ingvar Kamprad. The vision of the company is to ‘create a better everyday life for the many people.’ The business idea is to offer a wide range of well-designed, functional home furnishings at prices so low that as many people as possible will be able to afford them. More information is available on www.ikea.com


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 方式一：登陆宜家官方网站www.ikea.cn/加入我们，并在线递交简历
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 方式三：前程无忧在线递交简历