深圳招聘

Purpose
IKEA wants to be known as the leader in life at home in China. China is rapidly becoming a major digital market with increasingly sophisticated consumers. To be the natural first choice for home furnishing inspiration, interaction and product choice on the web, IKEA must understand both these new consumers and their fast evolving digital lifestyles, most importantly develop a strong web presence and secure seamless and integrated web experience through all online contacts, thus contributing to achieve IKEA's marketing and business objectives.
Mandate
Execute and maintain content, functionality and user experience on IKEA web/mobile sites and related applications. Support marketing campaign convert online traffic to store. Attract new visitors and improve engagement to increase return traffic to IKEA.
Main Responsibilities and Duties
1. Ensure a seamless and integrated IKEA experience across web, mobile and applications, building a strong IKEA web presence and amplifying brand through experience - 50%
? Receive, plan, execute and maintain web/mobile/APPS content and functionality defined by global web team while make it locally relevant. - 40%
? Measure and analyze user web experience, apply the insight to optimize web experience across multiple digital channels. - 8%
? Assist web mgr on China web presence strategy and initiative by providing performance metrics and web/user intelligence. - 2%
2. Optimize online conversion stimulating store traffic - 40%
? Define IKEA Web campaign assets (technical, usability and communication) that are relevant to site visitors and can meet business objective as well. - 2%
? To maximize the conversion of web traffic generated from marketing campaign, the web specialist will identify critical metric for online marketing campaign; measure, analyze and follow up them. -3%
? Collaborate with external agencies to develop campaign or activities website/webpage/mobile/APP and integrated with external communication. - 25%
? Work with sales team on Range management securing sales steering. - 10%
3. Extend IKEA Web reach - 10%
? Implement SEO action plan according to global blue print and guideline, optimize the SEO content to be local relevant, and measure the result improve site traffic and conversion rate. - 5%
? Analyze and measure keywords for website, define efficient keywords strategy for China market. Secure paid search implementation from the media agency and follow up the result. - 3%
? Improve the level of engagement and relevance to attract more home furnishing visitors and build return visits. - 2%

宜家家居（IKEA）于1943年由其创始人英格瓦 坎普拉德(Ingvar Kamprad)在瑞典创立。历经半个多世纪的发展，如今已成为全球领先的家具家居用品零售商，销售主要包括座椅/沙发系列，办公用品，卧室系列，厨房系列，照明系列，纺织品，炊具系列，房屋储藏系列，儿童产品系列等约10，000个产品。在47个国家和地区拥有338家商场，其中有21家在中国大陆，分别在北京（两家）、天津、上海（三家）、广州（二家）、成都（二家）、深圳、南京、无锡、大连、沈阳、宁波、重庆、武汉、杭州、西安、苏州。

宜家的愿景是为大众创造更美好的日常生活，我们致力于提供设计美观、功能实用、价格低廉的优质家居装饰产品，同时我们也对人和环境予以关注。

IKEA is a home furnishings company with Swedish origins founded in 1943 by Ingvar Kamprad. The vision of the company is to ‘create a better everyday life for the many people.’ The business idea is to offer a wide range of well-designed, functional home furnishings at prices so low that as many people as possible will be able to afford them. More information is available on www.ikea.com


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