深圳招聘

月薪：年薪100000及以上

工作地点：北京市

职位描述：

· 平台好: 丹麦上市MNC，行业龙头，老牌医疗用品企业

· 薪资福利待遇好，升职空间大，老板好，企业文化好

关于我们的客户

我们的客户是一家老牌医疗用品公司，于上世纪50年代成立于丹麦，80年代已经在哥本哈根证券交易所上市。

该公司主要从事医疗护理用品开发、生产和销售。产品主要涉及造口护理、泌尿及失禁护理、伤口及皮肤护理三大领域。

该公司秉持提高人们的生活质量的理念，为客户提供优质的产品及服务。客户包括医护人员、保健顾问、经销商及产品终端用户，并致力于为所有客户提供最优化的解决方案。

我们的客户是是一家利国利民/对社会有用的优秀国际企业。

职责描述

The candidate will take on a key marketing role and ensure the company benefits from the opportunities on-line when addressing End-Users/Patients/Consumers with the primary purpose to drive direct to consumer online campaigns and marketing.

The candidate must ensure that leads are generated and targeted campaigns are developed, launched and monitored towards End-User/Patient/Consumers at the various stages of their patient life cycle. The role also covers managing content of all of the company's online and social media pages in general and constantly look to optimize the user journey.

The candidate should also possess skills in launching new products, demonstrate abilities in product life cycle management, proven analytical abilities to diagnose and resolve growth challenges to unlock greater brand/product growth. This role will require working hands-on with the Chronic Care marketing teams as well as CARE and 2C Sales teams to ensure the company execute with excellence to achieve our desired goals.

主要职责/责任Essential Duties / Responsibilities

• Lead and drive consumer campaign strategy and toolbox development together with global Marketing, local OC marketing and Consumer CARE team in line with CVI

• Targeted online direct marketing towards End-Users (e.g. WeChat, SMS campaigns) to grow patient share and recruit new/community patients to the company

• Online marketing activities roll-out plan and other product communication, commercial campaigns and activities to support E-commerce business

• Optimizing consumer portfolio management and launch plan

• Ensure high marketing effectiveness and ROI on campaigns, leveraging on the expertise of the Business Insights team

• Potentially manage local end-User communities, networks and social media where relevant

• Establish and manage ongoing effective internal communication (sales, marketing, RA, GA and Commercial teams) to ensure coherence in our approach to consumers (End-Users)

理想的求职者

任职资格Job Qualifications

• Bachelor's degree, MBA preferred

• 6+ years experiences in Consumer Marketing with proven success in digital/online B2C marketing in Medical device/Pharma/FMCG/OTC/Airlines or related industries in a commercial role (responsible for marketing with specific commercial KPIs). Prior experience in online lead generation from previous positions and specifically with Search Engine Marketing and Search Engine Optimization is essential

• Current role should be strong contributor a digital marketing team with a focus on customer acquisition, engagement and retention strategies

• Ideal candidate is one whom is looking for a leadership role in digital marketing whom is interested and passionate about challenging oneself to setup a consumer marketing program from scratch that drives commercial success

岗位胜任力Competencies - apart from global competencies

• Proven track record of implementing successful digital marketing and consumer campaigns using multiple channels (direct marketing, medical marketing, telemarketing, web, social media etc.)


• Strong process and numerical skills with an analytical approach to marketing and an ability to identify and act on trends and insights. Knowledge of segmentation driven by data mining.


• An expert at managing multiple, complex projects across different stakeholders and moving these projects forward by getting timely consensus and/or differences resolved


• Good communicator, willingness to share knowledge and able to get buy-in quickly


• Independent thinker and a good team player, with abilities to convince stakeholders cross-functionally and change management. Able to work independently to achieve this.


• Good English (Written and Spoken) is a must as this job requires frequent communication with Global Online marketing team (in Denmark)

薪酬待遇

薪资福利待遇好，升职空间大，老板好，企业文化好

平台好: 丹麦上市MNC，行业龙头，老牌医疗用品企业

联系:

Amy Zang

职位编号: 4044692

+86 10 5969 0458

米高蒲志是享誉全球的专业招聘顾问公司，专精于为全球知名雇主招募全职、约聘与临时职位。集团在36个国家设有140多个办事处。自1976年在伦敦成立以来，四十多年来我们一直致力于为求职者和雇主牵线搭桥。我们在伦敦证券交易所挂牌上市，每年的营业额超过10亿美元。

目前我们在全球所有主要商业中心设有办事处，包括：香港,伦敦, 纽约, 巴黎, 东京, 多伦多, 新加坡, 悉尼。2003年，我们在上海开办了在中国大陆的***个办事处，其后在北京、深圳、广州、苏州、成都等设立办事处。

我们专注的招聘领域包括以下各个领域：
•财务与会计 •金融服务与银行 •工程与制造 •人力资源 •信息技术 •法律
•市场营销 •数字营销与电子商务 •房地产与建筑 •采购与供应链 •零售与采购
•销售 •办公室行政与助理 •医疗保健 •教育 •生命科学 •高阶人才搜寻

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