深圳招聘

eBay is seeking a customer relationship management professional for the role of Relationship Marketing (RM) Manger for its expanding business in China, which is part of the company's new Global Expansion business unit within eBay Marketplaces.

The successful candidate will work on eBay's partnership with and presence on a third-party Chinese ecommerce platform (the "Partner"). While an integral part of the Global Expansion Marketing team, this person will partner closely with the Commercial Manager who carries the overall responsibility for this partnership.

This is a highly demanding and important role in which the successful candidate will shape eBay's relationship marketing to Chinese buyers, helping to establish eBay as a leading ecommerce brand in this fast growing market.

The successful candidate will possess previous hands-on digital CRM experience and passion for driving test-and-learn innovation and continuous conversion improvements.

This position will be based in Shenzhen, China, with occasional need for international travel.



Primary Job Responsibilities



The successful candidate will set up and manage the following activities:

oOnsite Marketing (OM): manage eBay's "shop window" on Partner's ecommerce platform with engaging merchandising and messaging that conveys eBay's brand, is fresh and seasonally relevant and targeted to individual users based on their behavior and preferences - on both desktop and mobile

oDirect Mail (DM): send newsletters to customers that drive their consideration and preference for eBay, inspire them with seasonally relevant and personally targeted merchandising, resulting in ever-higher conversions

oLoyalty: apply appropriate tactics to drive customer acquisition, reactivation and loyalty (e.g., couponing, sweepstakes, etc. as appropriate)


Compile and continuously update a rolling Chinese retail calendars that dictates the main merchandising and editorial communication themes throughout the year and for all channels; develop and continuously update related customer engagement plans
·Together with the Partner, eBay's RM Centre of Excellence (located in Prague, Czech Republic) and retained creative agencies establish and continuously refine the processes and infrastructure for creative production, targeting, trafficking, ongoing testing and performance improvement - on both desktop and mobile
·Lead tracking, measurement and optimization of relationship marketing activities, incl. user segmentation to come up with actionable segments for differential treatment, thus driving increases in activation and activity rates - on both desktop and mobile
·Closely partner with the Social Media channel on seasonally relevant content creation, targeted communications, promotion/distribution of loyalty activities
·In partnership with Strategic Marketing & Brand team that drives overall eBay brand work for China, develop and execute RM communications as part of integrated strategic campaigns to hit campaign-wide objectives. Ensure that RM executions are fully coordinated with other channels in terms of timing, messaging, look and feel

·Help select and manage agencies and suppliers to provide help with creative development, segmentation, loyalty mechanics, etc. Identify and realize synergies in supplier selection and contractual terms (i.e., leverage existing eBay Inc. relationships, work with the Procurement team, etc.)
·Understand and leverage RM best practice across the Global Expansion region (Russia, Brazil), apply it to China as appropriate



Job Requirements - Experience



4+ years of digital marketing experience in China at increasing levels of responsibility with emphasis on relationship marketing (onsite, email, social media)
Proven track record of leading digital marketing innovation
Experience with agencies management, track record at getting agencies to deliver their best work on time and on budget
Proven experience of managing and delivering highly complex projects, working across multiple cross-functional teams, geographies and management levels, often getting "buy-in" from multiple stakeholders and partnering with senior managers
Budget management experience, including setting budgets, forecasting and accruals management, solid analytics
A confident communicator with experience of speaking and persuading in large meetings


Job Requirements - Skills and Education



Bachelor's degree required

Able to translate business goals and priorities into effective marketing plans
Solid understanding of the levers of marketing performance; analysis- and testing-based approach to constant performance improvements
Analytical capabilities to interpret data & make next step recommendations
Working-level understanding of digital marketing (campaign development, tracking, serving technologies, etc.)
Superior project management and agency management skills
Ability to succeed in a fast-paced environment with multiple competing priorities, comfortable with ambiguity
Team player who works well with people in other companies, countries and from different cultures, building and maintain strong working relationships
Entrepreneurial approach (proactive, hands-on, action-orientated, resourceful and creative); a self-starter with high intrinsic motivation to deliver outstanding results
Fluent verbal and written English and Chinese essential

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