市场部公共关系专员/深圳商场Marketing PR Specialist
深圳宜家家居有限公司
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2013-03-26
- 工作地点：深圳-南山区
- 招聘人数：1
- 工作经验：二年以上
- 学历要求：本科
- 语言要求：英语熟练
普通话精通 - 职位类别：公关专员 市场/营销/拓展专员
职位描述
ABOUT THE JOB
Local PR is a crucial member in LM function with good relationship with local media & KOL, strong interest and rich knowledge of IKEA brand and range. This person will act as an IKEA ambassador in front of local media and KOL.
YOUR ASSIGNMENT Your tasks will include:
Task 1:
Establish close relationship with local media and KOL
· Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment, by working with local PR agency
Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc
Task 2:
Secure good exposure of IKEA brand in local market
· Execute national PR action locally well with deep understanding and relevant local insight analysis
Secure good and strong brand image related to event from both visual and copy perspective
Task 3:
Bridge the inside (store & SO PR) and outside (society)
· Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR-material and national approach, including social- and environment issues. Take especially good care of leadership businesses and create messages around quality, low price and function.
Sharing latest trend and news around life style, home furnishing, social & environment in the organization
Task 4:
Create PR possibility for local store with good combination of IKEA long term priority and local market situation
· Always stay in contact with what is going on locally on blogs, talk of the town and local press
Catch good opportunity, create news around living with children, storage and small space living
Task 5:
Good understanding HF and life at home of local PR partner
Always invite local PR partner to experience news and key range and create their interest in life at home prior to preaching externally
YOUR PROFILE Your knowledge, skills and experience include:
Profile 1. A strong understanding of the IKEAConcept
Profile 2. An ambassador of the IKEA Values
Profile 3. Strong interest in home furnishing and improving life at home and love to share externally
Profile 4. Energy on building strong IKEA brand in local market
GROWING TOGETHER IKEA offers an exciting and empowering work environment in a global marketplace. And as the world's leader at life at home, you have exceptional opportunities to grow and develop together with us.
Local PR is a crucial member in LM function with good relationship with local media & KOL, strong interest and rich knowledge of IKEA brand and range. This person will act as an IKEA ambassador in front of local media and KOL.
YOUR ASSIGNMENT Your tasks will include:
Task 1:
Establish close relationship with local media and KOL
· Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment, by working with local PR agency
Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc
Task 2:
Secure good exposure of IKEA brand in local market
· Execute national PR action locally well with deep understanding and relevant local insight analysis
Secure good and strong brand image related to event from both visual and copy perspective
Task 3:
Bridge the inside (store & SO PR) and outside (society)
· Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR-material and national approach, including social- and environment issues. Take especially good care of leadership businesses and create messages around quality, low price and function.
Sharing latest trend and news around life style, home furnishing, social & environment in the organization
Task 4:
Create PR possibility for local store with good combination of IKEA long term priority and local market situation
· Always stay in contact with what is going on locally on blogs, talk of the town and local press
Catch good opportunity, create news around living with children, storage and small space living
Task 5:
Good understanding HF and life at home of local PR partner
Always invite local PR partner to experience news and key range and create their interest in life at home prior to preaching externally
YOUR PROFILE Your knowledge, skills and experience include:
Profile 1. A strong understanding of the IKEAConcept
Profile 2. An ambassador of the IKEA Values
Profile 3. Strong interest in home furnishing and improving life at home and love to share externally
Profile 4. Energy on building strong IKEA brand in local market
GROWING TOGETHER IKEA offers an exciting and empowering work environment in a global marketplace. And as the world's leader at life at home, you have exceptional opportunities to grow and develop together with us.
公司介绍
英格卡集团（原名宜家集团）是全球领先的家具及家居用品零售商，致力于实现宜家愿景—为大众创造更美好的日常生活。提供种类繁多，美观实用，老百姓买得起的家居用品。英格卡集团的三大主营业务包括：宜家零售、英格卡投资和英格卡购物中心。
宜家深圳商场位于深圳市南山区北环大道，现正招募对零售和家居生活有热情的小伙伴加入我们。
宜家深圳商场位于深圳市南山区北环大道，现正招募对零售和家居生活有热情的小伙伴加入我们。