Marketing Executive
妮维雅(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-03-25
- 工作地点:上海
- 招聘人数:1人
- 工作经验:1年经验
- 学历要求:本科
- 职位类别:市场助理
职位描述
Main Responsibilities:
1. Innovation & Renovation
Assist with the planned innovation development and renovation relaunch through project management to safeguard launch on time. Specifically in:
- Drive the overall project through collaboration with relative stakeholders
- Lead and maintain IIM and renovation process in system
- Lead importation product registration collaborating with cross functional team
- Assist with artwork design or lead design adaption with agency
2. Brand Strategy & Communication
Assist with Brand strategy and communication related projects. Specifically in:
- Monitoring category trends and competitors initiatives on regular basis
- Support integrated brand communication plan landing through BTL activity management of:
? POSM material development
? Special pack (VAS) development
? GWP development
? Sampling (FG) application
3. BAU Management
Assist with business as usual related tasks, specifically in:
- Marketing spending related process management
- Price list application and maintenance
- Master Data application and maintenance
- NART/ GTIN application, maintenance, & tracking
- Administrative support for the team
Qualifications:
? Bachelor Degree or above;
? Fluent English communication skills
? 1-2 year related working experience
? FMCG working background, personal/face care experience is preferred
? Down-to-earth, strong ownership, supportive and collaborative
Main KPIs:
OTIF (On Time In Full) delivery of dedicated projects
Key Interfaces:
Internal: Global Business Unit, Regional Marketing, Consumer Insights, Media, Digital MKT, EC, Trade marketing, Finance; Procurement; Product Registration, Supply Chain, R&D, Legal/RA
External: Agency
职能类别: 市场助理
公司介绍
早在1937年,妮维雅便已以“能维雅”的名字出现在中国市场,风靡上海滩。
1994年,妮维雅(上海)有限公司成立。
2004年,全球领先的***品牌“妮维雅***”登陆中国。
舒蕾、美涛自九十年代初以来,已经成为中国家喻户晓的著名护发品牌,拥有很高的信赖度及品牌忠诚度。
拜尔斯道夫中国区以上海、武汉为基地,在一个领导团队下致力于使旗下护肤、护发业务与中国经济和中国消费者健康护理需求共同成长。
Beiersdorf AG has two business units in China - skincare brands such as NIVEA and EUCERIN, haircare brands such as SLEK and Maestro.
Early in 1937, NIVEA appeared in China market in the name “能维雅” and soon became a house-hold brand in Shanghai.
In 1994, NIVEA (Shanghai) Company Limited was founded.
In 2004, global leading ***’s care brand “NIVEA ***” has landed in China.
Since 1990s, SLEK and Maestro have become well-known hair care brands in China with high brand loyalty and reliability among consumers.
Headquartered in Shanghai and Wuhan and headed by one united management team, Beiersdorf China strives to develop its skincare and hair care business, keeping abreast with the fast growth of Chinese economy and the needs of Chinese consumers on health care.
联系方式
- Email:HR.Recruitment@Beiersdorf.com
- 公司地址:临江大道96号 万达中心(积玉桥)