深圳招聘

Key Role & Responsibilities:

Star product launch / Product Management:

Plan, scale, and optimize new product launches:

- Handle Dior launch packages:

check product, POSM, GWPs forecasts and input into the app/system

- Develop localized 360 launch plans based on Regional marketing plan to maximize impact and sales through all related dimensions such as using operators’ digital tools and liaise with regional digital team

- Secure the full consistency of the 360 plans between potential, merchandising, sales, training, promotions, communication and the respect of the brand image

- Monitor product portfolio: make recommendations on product assortment and discontinuations with the support of Sales, Training and Regional teams

HPPs / Podiums:

- Build tailor made in-store activity calendar per region/city/counter to ensure ranking goal and business performance

- Help negotiate with operators and execute events in-store, includes HPP / outpost / Pop up store, Special event (VIP private event with operators), Display, etc.

- Secure consistent 360 for major event: BC speech, GWP, POSM, product focus…

- Post analyze event result and identify key learnings for future action plans

Special events and actions

- Organize and plan Marketing program, for New door openings, Boutique and Pop-ups

- For each Boutique openings and/or pop-ups, build together with sales, VM teams, training and Regional a strong 360 with adapted tools and means: Services, GWPs, customer experience, assortment …

- Organize and implement CRM actions in partnership with operators when relevant

Omni-Channel management:

E- Retail, social media, traffic generation and big-data with external and internal sources

Budget management:

- Responsible for event plan, allocation and budget follow up

- Responsible for regional Promotion plan and resources allocation

- Define promotion strategy to meet overall budget and specific regional business objectives down to each door

Market understanding and analysis

？ Competitive Analysis

Monitoring competitors’ launches, activities, etc.

？ Consumer Understanding

To understand Dior users and their satisfactions/dissatisfactions, expectations

To understand competitive brand users and their satisfactions/dissatisfactions

To understand marketing trend

To be aware & familiar of the local market best practice, be able to translate into TR practice.

Be a force of proposal for specific TREX, Services that would be relevant for Chinese travelers, which would allow Dior to provide the best customer experience.

Key competencies:                                                  

？ Very organized and hard-working, result oriented

？ Strong project management & communication skill

？ Creativity, strategic agility, Business acumen, Integrity and trust

？ Frequent traveler (50%)

？ Sensitivity and Analytical thinking  

？ strong interest in retail and sales                                    

？ Strong communication and coordination skills, Team Player

Technical skills:

？ At least 5 years working experience in trade(retail) marketing, with filed sales experience is plus

？ Excellent knowledge of trade(retail) marketing, branding and communications

？ Excellent influencing skills, ability to impart knowledge and inspire others

？ Strong organizing & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and programs

？ Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.

？ Excellent level of English in oral, reading and writing

？ Good in communication, presentation and negotiation skill

？ Strong data sense and good analytical skill

Profile:

？ University graduate, MBA preferred

LVMH集团在1987年由Moet Hennessy和Louis Vuitton两大集团合并成立。做为一个在全球高档消费品行业中居领先地位的集团，LVMH旗下产品包括时装、皮具、葡萄酒、烈酒、名表、珠宝、高级香水和化妆品。LVMH透过林林总总的产品把欧洲雅致的生活精粹一一带到全球的不同角落。LVMH是传统与现代艺术的完美融合，每件产品由激情所创造，力求尽善尽美，在全球各地受到万千宠爱。

LVMH香水化妆品（上海）有限公司是LVMH集团于2000年在中国投资成立，负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活，为满足日益增长的市场需求，LVMH香水化妆品（上海）有限公司旗下Dior（迪奥）、Guerlain（娇兰）、Givenchy（纪梵希）、Make Up For Ever（玫珂菲）、Benefit（贝玲妃）、 Kenzo(凯卓)、Acqua Di Parma（帕尔玛之水）、Fresh（馥蕾诗）、ChaLing（茶灵）等品牌现正寻求致力于奢侈品行业发展的优秀人才。