深圳招聘

Title: Trade Marketing Manager

Report to: Marketing Director

Location: Guangzhou

Job Description:

l Assist Marketing Head to plan and implement national trade marketing activities, track outcomes and provide analysis.

l Cooperate with regional managers to develop annual trade activities plan base on the local market and customer needs at the city level in line with business strategy.

l Data analysis to making plans to lead sales to achieve targets

l Support city sales team implement trade activities effectively, process involvement and feedback follow up.

l Partner with Sales to develop key account plans for key customers and distributors

l Planning and implementing of marketing support materials on and off trade

l Monitor trade marketing support spending – budget, evaluation of activity execution and result to ensure efficient investments.

l Ensure all the Trade Marketing activities are properly implemented and strictly adhere to the company‘s regulations.

l Trade promotion budget plan & control & outlook, with detail by budget owner and spending type in accordance with company trade promotion strategy.

l Work with brand team to drive brand initiatives by following brand guideline but meet different regions’ need

l Communicate with field sales and sales management team to understand trade needs, outlet needs and consumer needs, find solutions to balance among them

l Work with vendor on regional campaign and channel merchandising programs execution and evaluation.

l Facilitate trade marketing Best Practice Tool development and sharing

Qualification & Experience

u 8+ years of progressive sales or marketing experience in FMCG industry.

u Bachelor Degree or above.

u Strong business acumen and has strategic/ framework thinking.

u Resilience, be able to dealing with ambiguity and strong interpersonal /communication skills

u Fluent English communication skills.

u Capable of working under pressure.

u Team spirit preferred.

u Willing to travel when required by business.

Richtie Consulting with its headquarter in Shenzhen is a well-known comprehensive recruitment service provider in China. With a good business model, an efficient and professional team, excellent service and advanced large network of human resources, service for the multinational companies in China、 foreign-funded enterprises in China institutions、 owned and domestic large-scale local enterprises. At present ,we have found the core strengths and resources in such industries as financial 、Real-estate、Energy、IT/ internet/communication、manufacturing and established High-talent resources network covering the entire Asia-Pacific. Meanwhile we had established branches in Beijing&Shanghai.

Company holding the Business Concepts as“ integrity、 professional 、efficient 、win-win" provide service as below:

Executive Service
Value-added service will be provided for KA client
Recruitment Process Outsourcing /Business Consultant

  

Our Vision Become the top Human Resource Supplier of China

Our Mission Driving force of the development for enterprises,

                                    Success the ideal career for talent

                                     Create a dream platform for the staff

Spirit of enterprise Striving for improving and pursuing excellence

Richtie是一家总部在深圳的为全国提供招聘服务的猎头公司，拥有一个良好的商业模式，一个专业的人才团队，一个优质的顾问服务。其服务对象囊括在中国的跨国公司、外资企业在中国的机构、本地及国内各大型企业。目前，我们已经与金融、房地产、能源、互联网/网络/通信、制造等核心优势产业建立High-talent资源网络，覆盖整个亚太地区。
与此同时，我们在北京和上海建立了分支机构。

公司控股的业务理念为“诚信、专业、高效、双赢”

提供的服务如下：执行服务
                KA客户提供增值服务
                招聘流程外包/商业顾问