深圳招聘

Title: Brand Manager

Report to: Marketing Director

Location: Guangzhou

Job Description:

- Brand

l Propose product baseline shampoo innovation strategy based on consumer insights and ensure it’s in line with business strategy.

l Develop marketing strategies which will be effective in delivering the all year round volume, profit and share objectives, as well as building brand equity among target consumers.

l Build the brand with compelling proposition and come alive with quality & tangible brand communication with execution plan in an on-going optimization way based on deep understanding from category, consumers, competitors and local culture.

l Collaborate with consumer insight team to extract relevant insights that apply to the brand and the products.

l Ensure high quality deployment of merchandising guideline as well as the new tools through collaboration with trade marketing

l Monitor marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher investment effectiveness.

- Product

l Category strategic planning, including category short term, midterm, long term plans, define category annual operating plans.

l Product portfolio management, responsible for pricing, communication, promotions; define core positioning and messaging for product, and deliver product training for sales competency build

l Plan, lead and manage the entire life of a product line from the identification of market opportunities through design development, product launch, market penetration and growth as well as the end of life phase.

l Continuous search and capture any new business opportunities to grow business, and couch team to improve productivity.

Qualification & Experience

u 7+ years of strong experience in product management and driving new product development, and at least 4+ years of brand supervisory / management experience in FMCG industry.

u Bachelor Degree or above.

u Strong business acumen and has strategic/ framework thinking.

u Resilience, be able to dealing with ambiguity and strong interpersonal /communication skills

u Capable of working under pressure.

u Fluent English communication skills.

u Team spirit preferred.

u Willing to travel when required by business.

Richtie Consulting with its headquarter in Shenzhen is a well-known comprehensive recruitment service provider in China. With a good business model, an efficient and professional team, excellent service and advanced large network of human resources, service for the multinational companies in China、 foreign-funded enterprises in China institutions、 owned and domestic large-scale local enterprises. At present ,we have found the core strengths and resources in such industries as financial 、Real-estate、Energy、IT/ internet/communication、manufacturing and established High-talent resources network covering the entire Asia-Pacific. Meanwhile we had established branches in Beijing&Shanghai.

Company holding the Business Concepts as“ integrity、 professional 、efficient 、win-win" provide service as below:

Executive Service
Value-added service will be provided for KA client
Recruitment Process Outsourcing /Business Consultant

  

Our Vision Become the top Human Resource Supplier of China

Our Mission Driving force of the development for enterprises,

                                    Success the ideal career for talent

                                     Create a dream platform for the staff

Spirit of enterprise Striving for improving and pursuing excellence

Richtie是一家总部在深圳的为全国提供招聘服务的猎头公司，拥有一个良好的商业模式，一个专业的人才团队，一个优质的顾问服务。其服务对象囊括在中国的跨国公司、外资企业在中国的机构、本地及国内各大型企业。目前，我们已经与金融、房地产、能源、互联网/网络/通信、制造等核心优势产业建立High-talent资源网络，覆盖整个亚太地区。
与此同时，我们在北京和上海建立了分支机构。

公司控股的业务理念为“诚信、专业、高效、双赢”

提供的服务如下：执行服务
                KA客户提供增值服务
                招聘流程外包/商业顾问