深圳招聘

Portfolio Marketing Executive, Journals End-User Marketing
Academic Division, Oxford University Press

About the role

The Journals End User Marketing team is seeking a talented, creative, and highly organised Portfolio Marketing Executive to work across a list of high profile journals in our Beijing regional office. The successful candidate will have full ownership of the marketing that is delivered. The successful candidate will be responsible for working in collaboration with internal and external colleagues to develop strategic marketing plans, and will then execute these plans via integrated campaigns to drive online usage, encourage high quality submissions, and build brand and profile.

The Portfolio Marketing Executive requires a range of skills, and duties will include:

· Creating strategic marketing plans for each title on your list

· Relationship and client management. You will have a direct relationship with journal editorial boards and societies, establishing strong relationships with key stakeholders in order to influence and drive forward marketing strategies that deliver results

· Campaign analysis and preparation of marketing reports

· Effectively setting and managing a budget

· Communicating effectively with a manager based in the UK

· Liaising with international marketing colleagues to coordinate global campaigns

· Devising and implementing digital marketing campaigns using the full range of tools and techniques, including WeChat, Pay-Per-Click (PPC), email marketing, social media channels, and online advertising

· Representing OUP and the journal brands at international and domestic conferences and meetings

· Coordinating the design and print of promotional collateral

The role involves working across global teams and with a manager based in the UK, and so diplomacy and tact, influencing and persuasion skills, and excellent communication skills in all forms are essential. Some international travel may be required.

About you
The successful candidate will:

Essential

• Be fluent in both Chinese and English (reading and writing)
• Have experience of marketing campaign planning and implementation
• Have excellent written and verbal communication skills, including presentation skills, and a proven ability to build strong relationships
• Embrace change, remain positive under pressure, and enjoy the support of a driven and interactive international team
• Be well organized and have the time-management skills to be able to prioritize a challenging workload
• Have the ability to work on their own initiative
• Be creative and able to generate ideas for their own campaigns as well as share ideas with a collaborative, international team
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Desired

• Have strategic marketing planning experience
• Have budget management experience

This is an excellent opportunity for a digital-savvy marketer who is interested in further developing strategic marketing experience and client management skills in an international team.

About us

Oxford University Press is a department of the University of Oxford, which furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. The Academic Division publishes journals, books, and digital resources for the research, professional, and higher education markets.

牛津(上海)咨询有限公司是牛津大学出版社(中国)有限公司在上海成立的外资全资企业，隶属英国牛津大学出版社,旨在弘扬牛津大学在科研/文化/教育上的崇高理想。为配合在华业务发展，现招聘如下人员。

We are both a department of the University of Oxford and a major international publishing organization with significant presence in Mainland China. We further the University’s objective of excellence in research, scholarship, and education by publishing worldwide. Our plans for the future necessitate our filling the following vacancy in Shanghai & Beijing.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all employees can thrive. We seek to employ a workforce representative of the markets that we serve, and encourage applications from people of all ethnic, cultural and social backgrounds.