公关及市场传讯经理（国际乐园）
佳兆业金沙湾国际乐园公司
- 公司规模：1000-5000人
- 公司性质：外资（非欧美）
- 公司行业：房地产
职位信息
- 发布日期：2017-12-07
- 工作地点：深圳-罗湖区
- 工作经验：无工作经验
- 学历要求：本科
- 职位月薪：1.5-2.5万/月
- 职位类别：市场/营销/拓展经理 产品/品牌经理
职位描述
职位描述：
General Marketing
Sponsorship and trade shows in Trade event
Contents development to create ownership of company knowledge
Advertising materials designs and production and Media placement
Model and show room set up / Transportable exhibition on cargo development
Strategic partnership negotiation
Marketing Knowledge management
Product design review and documentation
Company Library Development
Research review to identify key value deliverables
Contents creation workflow Review
Competitive assessment / Customer Expectation Gaps identification
Specific topic market research
National and local government policies research
Integration of Marketing resources
Brand thematic development with distinct personalities and publications
Visual Identity creation with Branding behind to align all brand presentations
Process Mapping / Integration & collaboration of Marketing efforts across teams
Set up promotional plan to integrate resources and synergize marketing investments
Company Culture and Marketing concepts blending
Recruitment Marketing Programs Partnership
Local government partnership on Tourism Town promotion
CSR partnership to add on educational and charitable contents in projects
Corporate alliances taking advantage of partners' promotion efforts
Sponsorship and Media packages creation using planned displays
Online to Offline engagement
Media Relationship Management
Participate and facilitate in Negotiation with External sources of IP application
IP related premiums as gifts bundled for Corporate Branding
Weibo, Wechat, Web site Platform Development, develop oneself as a KOL
Emotional Contents creation with attitudes,
KOL investments and recruitment promotions to Recruit WeChat fans
Partner with media company to use our IP developing contents
Co-lead Interactive visitor Apps development along with CRM programs
General Marketing
Sponsorship and trade shows in Trade event
Contents development to create ownership of company knowledge
Advertising materials designs and production and Media placement
Model and show room set up / Transportable exhibition on cargo development
Strategic partnership negotiation
Marketing Knowledge management
Product design review and documentation
Company Library Development
Research review to identify key value deliverables
Contents creation workflow Review
Competitive assessment / Customer Expectation Gaps identification
Specific topic market research
National and local government policies research
Integration of Marketing resources
Brand thematic development with distinct personalities and publications
Visual Identity creation with Branding behind to align all brand presentations
Process Mapping / Integration & collaboration of Marketing efforts across teams
Set up promotional plan to integrate resources and synergize marketing investments
Company Culture and Marketing concepts blending
Recruitment Marketing Programs Partnership
Local government partnership on Tourism Town promotion
CSR partnership to add on educational and charitable contents in projects
Corporate alliances taking advantage of partners' promotion efforts
Sponsorship and Media packages creation using planned displays
Online to Offline engagement
Media Relationship Management
Participate and facilitate in Negotiation with External sources of IP application
IP related premiums as gifts bundled for Corporate Branding
Weibo, Wechat, Web site Platform Development, develop oneself as a KOL
Emotional Contents creation with attitudes,
KOL investments and recruitment promotions to Recruit WeChat fans
Partner with media company to use our IP developing contents
Co-lead Interactive visitor Apps development along with CRM programs
职能类别： 市场/营销/拓展经理 产品/品牌经理
公司介绍
佳兆业旅游集团作为佳兆业集团旗下又一创新业务板块，成立于2014年，承袭佳兆业集团“专业、创新、价值、责任”的企业核心价值观，以远见全球的视野，积极参与中国及全球高端优质旅游产业的开发与运营，立志以矢志不移的创新精神，成就旅游行业的新价值标杆。
佳兆业旅游集团以产业为依托，地产为载体，构建的产业价值链一体化平台，实现土地的整体开发与运营。结合旅游、养老、教育、度假、服务、体育等主题，整合成产业集群。旗下项目实现生活、观光、购物、体验、文化等功能的复合、包括写字楼、酒店、服务式公寓、住宅、产业研发中心等业态、形态的复合。
佳兆业旅游集团以产业为依托，地产为载体，构建的产业价值链一体化平台，实现土地的整体开发与运营。结合旅游、养老、教育、度假、服务、体育等主题，整合成产业集群。旗下项目实现生活、观光、购物、体验、文化等功能的复合、包括写字楼、酒店、服务式公寓、住宅、产业研发中心等业态、形态的复合。