深圳 [切换城市] 深圳招聘深圳公关/媒介招聘深圳公关经理招聘

PR Manager

俊思(上海)商业有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(非欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2017-11-07
  • 工作地点:上海-徐汇区
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:公关经理  公关主管

职位描述

职位描述:
Responsibility:
1. Develop and implement PR strategies, campaigns, and initiatives to enhance brand image
2. Capitalize on international PR strategy to generate high local visibility
3. Coordinate and liaise with different parties e.g. Celebrity & agent, KOL & agent, PR agency, Celebrities, media, etc.
4. Organize and manage press days, photo-shoots and other press activities
5. Develop annual PR calendars and prepare press presentations accordingly
6. Initiate and follow-up on Celebrity endorsements and related activities
7. Develop and execute offsite PR events
8. A heavy focus on digital and social media
9. Analyze and evaluate PR results with measurable KPIs and closely monitor PR coverage and generating necessary competitor analysis
10. Manage PR team to enhance PR results and brand awareness
11. Liaise and negotiate with other business partners for seeking more PR angles
12. Prepare and organize all press materials and communique- Maintain best relationships with internal departments and external suppliers
13. Assist department head on any ad hoc projects and events

Requirement:
1. A minimum of 6 years’ experience in Public Relationship Dept.
2. Experience in China market and Fashion Retail Industry
3. Experience in PR/marketing agencies is a plus
4. Creative, driven, stable, ability to work under pressure
5. Team player, excellent communication skill, ownership
6. Proven knowledge and experience on both traditional PR and EPR
7. Energetic, sociable and excellent inter-personal skills
8. Proactive and has strong passion for fashion
9. Excellent in both spoken and written English and Chinese
10. Good logic thinking, sharp and clear mentally, well organize, quick response, good presentation skill

职能类别: 公关经理 公关主管

公司介绍

        俊思集团成立于1992年,是中国***家集时尚、美容和生活时尚品牌的管理和分销公司,拥有无与伦比的市场和渠道覆盖率。俊思集团以企业家精神和品牌拥有者的热情,致力于打造奢侈品牌、设计师品牌、高端当代时尚和生活时尚品牌,目前经营覆盖中国和东南亚的44多个城市500多个终端销售点。
        俊思集团隶属于连卡佛载思集团,该集团是亚洲首屈一指的时尚零售、品牌管理和分销集团,还包括标志性的奢侈品百货公司连卡佛、前沿时尚精品店Joyce以及时尚鞋类、箱包和配件专家Pedder。
        俊思集团代表国际品牌,包括Salvatore Ferragamo、Paul Smith、3.1 Phillip Lim、Club Monaco、Alice+Olivia by Stacey Bendet、Tory Burch、Isabel Marant、BA&SH、Isaia、Marc Jacobs、Canada Goose、Golden Goose Deluxe Brand、Kate Spade New York和Brooks Brothers。品牌组合中还包括美容品牌,例如Aveda, Jo Malone London, Natura Bissé, Apivita和 Augustinus Bader.
        连卡佛载思集团经营着奢侈品百货公司、精品店、独立品牌店铺、电子商务和全渠道业务。凭借在该地区近170年的贸易经验,连卡佛载思集团的每一家公司都被公认为其领域的先驱,率先与设计师品牌和奢侈品牌进行合作,并通过多元化的伙伴关系和合作建立品牌业务。

联系方式

  • Email:roysun@imaginex.com.cn
  • 公司地址:上海市徐汇区汾阳路138号轻科大厦6楼 (邮编:200031)
  • 电话:13581929852