深圳招聘

职位描述：
PURPOSE OF THE JOB
- Create a digital ecosystem that develops brand customers from prospects to loyal customers
- Increase loyalty through multi-channel (OTO) and cross category purchasing behavior
- Bring added value to brand Wechat account through relevant editorial line, services and pioneering initiatives
- Increase efficiency of our CRM communication in terms of reach and ROI

MAIN RESPONSABILITIES
Manages brand Wechat Service account
- Defines the account structure, services offer and editorial line
- Responsible for the content in collaboration with Product Marketing
- Help convey the brands key messages
- Activate CRM functions in order to convert fan, increase 2d purchase, retention and average spending
- Drive traffic to brand website and Wechat store

Manage client’s life-cycle through digital means (e-DM, Wechat pushes)
- Create content consistent with the brand values and marketing activities
- Monitor the efficiency
- Keep our tools relevant to Chinese customers

Responsible for wechat/e-DM communication on product, retail marketing and e-commerce campaigns

Collect competition wechat and e-CRM activities, analysis result and then recommend to brand

Help sales team well understand CRM campaigns and better execution

KEY FIGURES
Wechat:
- % of customers bonded to Wechat
- Fan conversion
- Nb of readers / Like
- Multi-Channel sales

E-DM
- Sales generated
- 2d purchase, retention, prospects conversion

Overall: Reach and ROI

PERSON SPECIFICATION
Key competencies:
- Experience on managing a Wechat account
- Experience on building a CRM communication plan
- Experience on data analysis
- Capacity to learn from competition and innovate
- Well communication skill, logical thinking, strong team player, self –motivated
- Open-minded and passionate

Technical skills:
- Wechat environment
- Fluent both on oral and written English
- Familiarity with excel, ppt…

Profile:
- Bachelor degree or above
- 3+ years relevant working experience in CRM

LVMH集团在1987年由Moet Hennessy和Louis Vuitton两大集团合并成立。做为一个在全球高档消费品行业中居领先地位的集团，LVMH旗下产品包括时装、皮具、葡萄酒、烈酒、名表、珠宝、高级香水和化妆品。LVMH透过林林总总的产品把欧洲雅致的生活精粹一一带到全球的不同角落。LVMH是传统与现代艺术的完美融合，每件产品由激情所创造，力求尽善尽美，在全球各地受到万千宠爱。

LVMH香水化妆品（上海）有限公司是LVMH集团于2000年在中国投资成立，负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活，为满足日益增长的市场需求，LVMH香水化妆品（上海）有限公司旗下Dior（迪奥）、Guerlain（娇兰）、Givenchy（纪梵希）、Make Up For Ever（玫珂菲）、Benefit（贝玲妃）、 Kenzo(凯卓)、Acqua Di Parma（帕尔玛之水）、Fresh（馥蕾诗）、ChaLing（茶灵）等品牌现正寻求致力于奢侈品行业发展的优秀人才。