网络与数字营销专员
比特乐科技(深圳)有限公司.
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:医疗设备/器械
职位信息
- 发布日期:2017-11-13
- 工作地点:上海-徐汇区
- 工作经验:3-4年经验
- 学历要求:大专
- 语言要求:英语精通
- 职位月薪:0.8-1.2万/月
- 职位类别:网站营运专员 网络推广专员
职位描述
职位描述:
Tasks & Responsibilities
工作职责:
1)Working cross-functionally with the Account Management, Graphics and Quality Assurance teams
平面设计及质量管理团队跨部门合作
2)Managing all the issues related to the company website & hosting (web deployment, database creation, backups, etc.), control the IIS settings (website configuration, DB connection string, etc.)
管理所有与公司网站及托管(网络部署、数据库创建、备份等)相关的问题,管理IIS设置(网站配置、DB连接字符串等)
3)Publishing, maintenance and updating of brand and key markets content on the website (events, promotions, application marketing pages) following guidelines and best practice for layout and customer engagement.
遵循客户参与度的***实践设计与指南,在网站上发布、维护及更新品牌与关键市场内容(活动、促销与应用市场页面)
4)Execution of SEO and assurance of the quality; analysis of website and product keywords, monitoring and research of competitors’ behavior and search engine standards, provide feedback and suggestions to optimize the website, responsibility for improving the keyword rankings, traffic and customer experience in main search engines.
SEO执行及质量保证;分析网站与关键词,监控与调研竞争对手的行为与搜索引擎标准,为优化网站提供反馈及建议,负责提升关键词的排名、主流搜索引擎的网络流量与客户体验
5)Development of clear KPIs and analytics and regular tracking, measuring and reporting performance of all digital marketing and campaigns and assess against goals (ROI and KPI), conversion rate, etc. Evaluation of customer experience across multiple channels and customer touch point
开发明确的关键绩效指标,分析并定期跟踪,衡量与报导所有数字营销、活动、目标评估(ROI and KPI)与转换率等的业绩,通过多种渠道与客户接触面评估客户体验
6)Planning & creating relevant and original content suitable for distribution through digital/social media channels in order to maximize followers’ engagement
通过数字/社交媒体渠道的适当分配,规划与创建相关原创内容,使拥护者参与度最大化
Qualified Candidate’s profile
任职要求:
1)At least three years of professional work experience in website administration, website based content creation or digital and social media marketing communication, reporting and copywriting
至少三年以上网站管理、网站内容创建或数字化及社交媒体营销宣传、报导与文字撰稿工作经验
2)Basic to Intermediate knowledge of web hosting (DNS, IP addresses, routing) and website code (ASP.net 4.0, C #, MSSQL, etc.) required
具备中级以上网站托管(DNS、IP地址、路由)及网站代码(ASP.net 4.0、 C #、 MSSQL等)知识
3)At least basic knowledge of HTML. Knowledge of XHTML, CSS, JavaScript, Flash, and other web technologies
至少具备HTML的基本知识。具备XHTML、CSS、JavaScript、 Flash及其他网站技术知识者优先考虑
4)Working knowledge of web design/layout and web content creation
网站设计/ 配置及网站内容创建的应用知识
5)Working knowledge of Chinese social media
中国社交媒体的应用知识
6)Knowledge of online performance analysis tools
在线性能分析工具的知识
7)Chinese nationality with English (English language is necessary)
中国国籍,英语听说流利
8)Able to work independently but within an international team
在国际团队中能独立完成工作
9)Working experience in medical, health care, beauty or wellness industry is a plus
具有医疗、保健、美容或健身行业工作经验者优先考虑
10)Experience in B2B digital marketing is a plus
在B2B数字化营销领域有经验者优先考虑
11)photography, digital editing and videography skills are a plus
具备摄影、数字化编辑及摄像技术者优先考虑
12)Working experience with Premium products or brands is a plus
有高端产品或品牌工作经验者优先考虑
Interested applicants please send your CV in Chinese and English to znamenackoval@btlnet.com.
有意者请将简历以中英文形式发到: znamenackoval@btlnet.com。
Tasks & Responsibilities
工作职责:
1)Working cross-functionally with the Account Management, Graphics and Quality Assurance teams
平面设计及质量管理团队跨部门合作
2)Managing all the issues related to the company website & hosting (web deployment, database creation, backups, etc.), control the IIS settings (website configuration, DB connection string, etc.)
管理所有与公司网站及托管(网络部署、数据库创建、备份等)相关的问题,管理IIS设置(网站配置、DB连接字符串等)
3)Publishing, maintenance and updating of brand and key markets content on the website (events, promotions, application marketing pages) following guidelines and best practice for layout and customer engagement.
遵循客户参与度的***实践设计与指南,在网站上发布、维护及更新品牌与关键市场内容(活动、促销与应用市场页面)
4)Execution of SEO and assurance of the quality; analysis of website and product keywords, monitoring and research of competitors’ behavior and search engine standards, provide feedback and suggestions to optimize the website, responsibility for improving the keyword rankings, traffic and customer experience in main search engines.
SEO执行及质量保证;分析网站与关键词,监控与调研竞争对手的行为与搜索引擎标准,为优化网站提供反馈及建议,负责提升关键词的排名、主流搜索引擎的网络流量与客户体验
5)Development of clear KPIs and analytics and regular tracking, measuring and reporting performance of all digital marketing and campaigns and assess against goals (ROI and KPI), conversion rate, etc. Evaluation of customer experience across multiple channels and customer touch point
开发明确的关键绩效指标,分析并定期跟踪,衡量与报导所有数字营销、活动、目标评估(ROI and KPI)与转换率等的业绩,通过多种渠道与客户接触面评估客户体验
6)Planning & creating relevant and original content suitable for distribution through digital/social media channels in order to maximize followers’ engagement
通过数字/社交媒体渠道的适当分配,规划与创建相关原创内容,使拥护者参与度最大化
Qualified Candidate’s profile
任职要求:
1)At least three years of professional work experience in website administration, website based content creation or digital and social media marketing communication, reporting and copywriting
至少三年以上网站管理、网站内容创建或数字化及社交媒体营销宣传、报导与文字撰稿工作经验
2)Basic to Intermediate knowledge of web hosting (DNS, IP addresses, routing) and website code (ASP.net 4.0, C #, MSSQL, etc.) required
具备中级以上网站托管(DNS、IP地址、路由)及网站代码(ASP.net 4.0、 C #、 MSSQL等)知识
3)At least basic knowledge of HTML. Knowledge of XHTML, CSS, JavaScript, Flash, and other web technologies
至少具备HTML的基本知识。具备XHTML、CSS、JavaScript、 Flash及其他网站技术知识者优先考虑
4)Working knowledge of web design/layout and web content creation
网站设计/ 配置及网站内容创建的应用知识
5)Working knowledge of Chinese social media
中国社交媒体的应用知识
6)Knowledge of online performance analysis tools
在线性能分析工具的知识
7)Chinese nationality with English (English language is necessary)
中国国籍,英语听说流利
8)Able to work independently but within an international team
在国际团队中能独立完成工作
9)Working experience in medical, health care, beauty or wellness industry is a plus
具有医疗、保健、美容或健身行业工作经验者优先考虑
10)Experience in B2B digital marketing is a plus
在B2B数字化营销领域有经验者优先考虑
11)photography, digital editing and videography skills are a plus
具备摄影、数字化编辑及摄像技术者优先考虑
12)Working experience with Premium products or brands is a plus
有高端产品或品牌工作经验者优先考虑
Interested applicants please send your CV in Chinese and English to znamenackoval@btlnet.com.
有意者请将简历以中英文形式发到: znamenackoval@btlnet.com。
职能类别: 网站营运专员 网络推广专员
关键字: 网站推广 数字营销 网络营销 数字推广
公司介绍
BTL成立于1993年,如今,她已成长为世界最主要的医疗设备和美容设备供应商之一,全球拥有超过54家分部,员工1200多人,用户遍布全球。公司产品覆盖理疗设备及周边、心肺诊察系统、美容医疗设备及运动医疗设备,共30多个系列,超过120个产品,得到全球用户广泛认可。全部产品均通过CE认证、ISO机构认证和美国FDA认证。公司文化血液中的创新基因,正引领着企业在全球市场中飞速发展扩张。
公司产品覆盖三大领域,理疗设备及周边、心肺诊察系统和美容医疗设备。
公司产品覆盖三大领域,理疗设备及周边、心肺诊察系统和美容医疗设备。
联系方式
- Email:suny@btlnet.com
- 公司地址:地址:span北京市朝阳区东三环中路39号院建外SOHO西区16号楼1805室