深圳招聘

职位描述：
Global Brand Activation Team
Brand Activation Manager, China?
Dual reports into the Director of Global Brand Activation (hard line) and China Marketing Director (dotted line)

Simply put, Sonos is an experiential product. One really doesn’t understand the true value of Sonos until they experience it and it is our goal to make sure they always have an epic first listening experience. This is even more crucial as our audience target evolves from techies who intrinsically understand Sonos to the aspirational early majority, with whom we will face more obstacles in consideration and conversion. Since first-hand experience is so critical to Sonos’ growth, you will ensure that every experience that is generated from Brand Activation is truly epic.

As we begin to lay the foundation for Brand Activation at Sonos it is critical that we have team-members based in the regions who can apply the global strategy to the local markets. The Brand Activation Manager role in China will be responsible for building plans and execution against the pillars of brand activation for the market: Events + Sonos Store Programming, Cultural Marketing, and Culture Partnership Executions.

Responsibilities:

EVENTS AND SONOS STORE PROGRAMMING

? Oversee and execute the Sonos positioning, criteria and principles for store activations + events that put the Sonos product experience at the centre and ensures epic first experiences.
? Own the brand events from start to end. That includes planning, budgeting, production, pre-promotion and post-amplification including PR.
? Translate and localize the global events toolkit, execute or co-execute all key events large and small in key cities in China + The Store. A very hands-on approach will be needed as we build out this capability.
? Manage event agencies (i.e. Cornerstone), cultural PR agency and a network of individuals; and ensure their work is on par with Sonos standards
? Work with local team and agencies to get the right people to our events, that are within our audience definition or influence them (MCE)
? Collaborate with PR, media, social and content team on amplification plans of all events. Events must go beyond the people in attendance.
? Establish event KPI’s/metrics for success and manage brand activation store budget.

CULTURAL MARKETING:

? Lead and execute country plans against key initiatives like Cultural Spaces/Retail and Creator Seeding. Work with global and country leads to identify targets and ensure best practices
? Work closely with global cultural marketing / creator relations team – attend weekly team meetings and prioritize touch bases with key teammates.
? Develop and manage a network of creative individuals and cultural institutions.
? Manage all budget and tactical detail against cultural initiatives.



CULTURAL PARTNERSHIPS

? Drive implementation of culture partnership strategy in China
? Lead and execute partnership strategy at the local level as it pertains to output of activations and events.

Ideal Skills/Experience Required:
Innate passion for music culture. Minimum of 6 years’ experience in event and music marketing and production experience. In-depth knowledge of event production and brand-building through partnering. Exceptionally connected with influencers and partner contacts. Has a track record of delivering impactful events with measurable results. Experience managing project timelines and budget. Comfortable collaborating with multiple stakeholder groups. Works well under pressure and deadlines whilst maintaining a positive attitude. Most importantly, interested in taking things from good to great and being a part of taking the brand to the next level.

公司简介：

Sonos 是一家立足于创新型消费电子产品的美资企业，是全球无线多房间音乐系统的创造者，是互联网时代无线音乐家庭生活方式的引领者；SONOS无限多房间音乐系统是全新的互联网技术、消费电子体验和传统音响技术的最完美的结合。
SONOS于2010年11月2日，在北京召开了隆重的SONOS品牌进入中国的发布会，标志着SONOS正式进入中国市场，SONOS中国公司开始全面运营。

Company Profile:
Sonos is a company based on innovative consumer electronics products, an American owned company, is a global wireless multi-room music system, the creator of the Internet era of wireless music leader in family life; SONOS infinite Room Music System is a new Internet technologies, consumer electronics experience and traditional audio technology the perfect combination.
SONOS on November 2, 2010, held in Beijing, a grand conference SONOS brand into China, marking the formal entry into the Chinese market, SONOS, SONOS Chinese companies are fully operational.