深圳招聘

职位描述：
Objectives:
? Benefit holds a mission to become most disruptive makeup brand for 20’s young consumers in China, by aggressively building its awareness through digital marketing & PR, and also boost its presence in E-commerce.
? Key challenges on awareness side are: overall awareness, DNA driven contents & communication
? Benefit needs revamp its social media platform from a merely communication channels to offer more functions and engage better with its fans. Thus we open this position for a dedicated executive.
? Support Digital & EC head to initiate & execute brand own social platform strategy, develop communication strategy and content calendar, execute content posting/reposting, to achieve KPIs of fans/reads/engagement etc.
? Closely work with product marketing, PR, trade marketing & e-commerce team to consolidate communication needs into own media platforms.
? Continuously seeking for improvement of own media performance and functional upgrade.

Responsibilities:
** Initiate & execute own social platform strategy
- Understand the unique dynamics of each platform by studying mega trends and evolution
- Own performance dashboard by tracking and analyzing KPIs on regular basis & provide insight from data mining
- Keep searching for new opportunities to upgrade the user experiences
- Optimize social eco-system with social platform in center

** Consolidate contents into social platform by working with agency/ external partners
- Post/repost of celebrity & influencer contents
- Consolidate trade/channel events
- On-time-in-full execution of launch activities

** Upgrade key functionality of social platforms
- Wechat: enhance service attributes

** Constantly seek for new opportunities
- Open and enter of new platforms i.e. RED

Main KPIs:
- Quality of ideas & proposals should communicate brand DNA & effective to drives business results
- Budget management within agreed target
- # of fans/ incremental fans/ # of posts/ average reads per article/ engagement 举报 分享

LVMH集团在1987年由Moet Hennessy和Louis Vuitton两大集团合并成立。做为一个在全球高档消费品行业中居领先地位的集团，LVMH旗下产品包括时装、皮具、葡萄酒、烈酒、名表、珠宝、高级香水和化妆品。LVMH透过林林总总的产品把欧洲雅致的生活精粹一一带到全球的不同角落。LVMH是传统与现代艺术的完美融合，每件产品由激情所创造，力求尽善尽美，在全球各地受到万千宠爱。

LVMH香水化妆品（上海）有限公司是LVMH集团于2000年在中国投资成立，负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活，为满足日益增长的市场需求，LVMH香水化妆品（上海）有限公司旗下Dior（迪奥）、Guerlain（娇兰）、Givenchy（纪梵希）、Make Up For Ever（玫珂菲）、Benefit（贝玲妃）、 Kenzo(凯卓)、Acqua Di Parma（帕尔玛之水）、Fresh（馥蕾诗）、ChaLing（茶灵）等品牌现正寻求致力于奢侈品行业发展的优秀人才。