深圳招聘

职位描述：
Job Description
? Serves as primary regional interface and partner to the Worldwide Product Digital Marketing teams.

? Serves as interface and partner to regional Sales & Systems Digital Marketing counterparts.

? Influences worldwide digital marketing programs, including email, paid search strategies, regional paid media plans and other campaign elements based on regional needs.
o Prioritizes product category and device promotions in the region based on input from the WW DMPM and additional input from the Systems & Sales Digital Marketing team.
o Recommends channel mix based on regional requirements, channels and budget available and proposes new channels or media experiments.
o Ensures all regional deliverables are executed effectively and on time with a goal of launching regional campaigns on the same launch date as the WW campaign.
o Recommends and executes approved local programs for key technologies.

? Content marketing: Selects and prioritizes product categories, device content and new technologies that are relevant for the region, in alignment with regional Content Marketing manager.
o Works with local PR agency to execute overarching content marketing programs
o Supports content programs with regional experts: manages in-person briefings, refinement of content for regional audience.
o Recommends and then executes approved local content marketing programs for key technologies.

? Training: In EMEA, works with training program manager to define training the strategy and plan. In China and Japan, manages logistics and promotion for in-person product trainings and regional trade shows. Works with training project manager to define training strategy and plan.

? Ensures local TI.com site is up-to-date for their product areas and has relevant content for the region

? Responsible for project managing and executing any approved tradeshow relevant for their product area.

? Final review of all marketing content translations (TI.com, advertising, content) with Product Operations Project Manager and translation agencies.

? Manages budget as appropriate.

Basic Qualifications
This position requires a solid understanding of marketing technical products to an engineering audience and the ability to grasp highly technical concepts. The regional product DMPM should use their knowledge of the local market (prioritized technologies, products and market sectors), as well as the local media landscape to make effective recommendations on how to execute worldwide campaigns in their region. This position manages processes across multiple teams and disciplines, making strong project management and communication skills essential.

Preferred Qualifications & Skills
? Adaptable: Ability to quickly adapt in a dynamic and evolving environment.
? Decision making and accountability: Ability to assess campaign and storefront results and analytics for optimization (measure, analyze, communicate) and accountable for results.
? Builds strategic work relationships: Business and customer oriented with strong collaboration skills and ability to build and develop relationships with business stakeholders.
? Communication: Good communicator (positioning, messaging and content creation) as well as inter and intra team.
? Manages work: Excellent prioritization and time-management skills to drive multiple project schedules simultaneously ensure launch deliverables are met on time and get things done. Focuses on the few things that matter.
? Professional knowledge, skills and continuous learning: Ability to learn and apply innovative new web technologies including content management, search engine marketing, email marketing, web site usability, translation management, etc. Works on continuous improvement in this area.
? Strong knowledge of targeted sectors, end equipment and technologies in local markets, business landscape, systems strategy and sales priorities.
? Fluent in English. Additional languages are a plus.
? Innovation: Ability to think expansively about problems and develop innovative solutions. Willingness to occasionally experiment.
? Proactive: Will take independent but aligned action to get things done. Acts with a sense of urgency.
? Budget management and accountability. 举报 分享

TI China
TI China began operations in 1986 in Beijing. Today, we employ more than 2200 employees in our 17 sales & applications offices, three research & development centers, one integrated manufacturing center with wafer fab, assembling & testing and bumping facilities, as well as one product distribution center. Our unparalleled resources deployed in China enable us to provide strong support in every step from design and manufacturing to sales and product distribution to over 17000 customers in China across industrial, automotive, communications, personal electronics and enterprise market. Our engineers and professionals are committed to shaping the future of electronics through semiconductors and helping our customers succeed in China and around the world.