Category Manager North Region
华特迪士尼(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:娱乐/休闲/体育
职位信息
- 发布日期:2017-08-08
- 工作地点:北京
- 招聘人数:1人
- 学历要求:本科
- 职位月薪:2.5-3万/月
- 职位类别:区域销售经理
职位描述
职位描述:
A) PRINCIPAL RESPONSIBILITIES
? Manage regional licensees:
- Implement regional Category plan / strategy
- Develop & execute appropriate local market category plans
? Develop, implement and achieve yearly revenue budget for the category.
? Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.
B) DETAILED DESCRIPTION OF ALL RESPONSIBILITIES
1. Strategic Management
- Implement regional category plan / strategy.
- Develop local market category plan in line with regional strategy & plan.
- Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
- Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.
- Contribute to regional discussion of the category on behalf of the local market.
2. Category Management
- Develop, implement and achieve yearly revenue budget
- Identify & contract new licensees instrumental in the development of the category
- Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
- Manager Contract Renewals based on category plan.
- Assist the establishment of efficient distribution services.
- Provide account management to top licensees for long term business development.
- Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
- Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
- Identify and develop manufacturing centers of excellence (global and regional).
- Regularly communicate with Key licensees and conduct performance reviews (quarterly).
3. Retail Management
- Work with key retail account to manage Disney’s product range and presence at retail.
- Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
- Act as communication link between Disney and licensees and retail buyers.
- Conduct retail accounts performance review and marketing update (quarterly).
- Identify signage and merchandising needs.
4. Creative Management
- Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.
- Administer and coordinate licensee’s product approvals with DCP Product Developer.
5. Finance Management
- Responsible for the category budget & bottom line responsibility.
- Provide category forecast on quarterly basis (revenue grading).
- Responsible for collection past due accounts receivable.
6. Marketing Management
- Coordinate with DCP Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
- Work with DCP Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
- Ensure appropriate licensees implement the Disney visual merchandising programs.
7. Information Systems
- Maintain competency in DCP business systems
? Insight (Contract Admin. & Royalty reports)
? INvision (Forecasting/Budgeting)
? SAP (Travel expenses & Purchase Orders)
REQUISITE QUALIFICATIONS AND EXPERIENCE
1. Education
- University graduate, preferably Marketing or Business Commerce.
2. Minimum of 5 years working experience in related industry at merchandising, marketing or sales related undertakings.
3. Personal Attributes
? Intelligent, self-directed, self-starter, good ability to work within a team.
? Good analytical skill and understanding of business and financial concepts.
? Strong interpersonal and communication skills
? Strong negotiation and presentation skills.
? Committed to excellence.
4. Other requisites, languages
? Fluent English and Mandarin.
? Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)
举报
分享
A) PRINCIPAL RESPONSIBILITIES
? Manage regional licensees:
- Implement regional Category plan / strategy
- Develop & execute appropriate local market category plans
? Develop, implement and achieve yearly revenue budget for the category.
? Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.
B) DETAILED DESCRIPTION OF ALL RESPONSIBILITIES
1. Strategic Management
- Implement regional category plan / strategy.
- Develop local market category plan in line with regional strategy & plan.
- Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
- Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.
- Contribute to regional discussion of the category on behalf of the local market.
2. Category Management
- Develop, implement and achieve yearly revenue budget
- Identify & contract new licensees instrumental in the development of the category
- Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
- Manager Contract Renewals based on category plan.
- Assist the establishment of efficient distribution services.
- Provide account management to top licensees for long term business development.
- Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
- Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
- Identify and develop manufacturing centers of excellence (global and regional).
- Regularly communicate with Key licensees and conduct performance reviews (quarterly).
3. Retail Management
- Work with key retail account to manage Disney’s product range and presence at retail.
- Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
- Act as communication link between Disney and licensees and retail buyers.
- Conduct retail accounts performance review and marketing update (quarterly).
- Identify signage and merchandising needs.
4. Creative Management
- Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.
- Administer and coordinate licensee’s product approvals with DCP Product Developer.
5. Finance Management
- Responsible for the category budget & bottom line responsibility.
- Provide category forecast on quarterly basis (revenue grading).
- Responsible for collection past due accounts receivable.
6. Marketing Management
- Coordinate with DCP Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
- Work with DCP Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
- Ensure appropriate licensees implement the Disney visual merchandising programs.
7. Information Systems
- Maintain competency in DCP business systems
? Insight (Contract Admin. & Royalty reports)
? INvision (Forecasting/Budgeting)
? SAP (Travel expenses & Purchase Orders)
REQUISITE QUALIFICATIONS AND EXPERIENCE
1. Education
- University graduate, preferably Marketing or Business Commerce.
2. Minimum of 5 years working experience in related industry at merchandising, marketing or sales related undertakings.
3. Personal Attributes
? Intelligent, self-directed, self-starter, good ability to work within a team.
? Good analytical skill and understanding of business and financial concepts.
? Strong interpersonal and communication skills
? Strong negotiation and presentation skills.
? Committed to excellence.
4. Other requisites, languages
? Fluent English and Mandarin.
? Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)
职能类别: 区域销售经理
关键字: FMCG Licensee consumer product
公司介绍
迪士尼与旗下附属企业及分支机构共同构成了一家领先的多元化国际家庭娱乐公司,其四项业务包括:
媒体网络——迪士尼频道、迪士尼媒体发行和ESPN;
迪士尼消费品与互动媒体——迪士尼消费品部、迪士尼商店、迪士尼全球出版公司、迪士尼英语;迪士尼互动工作室、迪士尼互联网和迪士尼互动媒体
影视娱乐——华特迪士尼电影集团国际部、华特迪士尼家庭娱乐和迪士尼戏剧制作集团;
主题乐园及度假区—— 迪士尼全球目的地
迪士尼中国的业务是公司的战略重点。华特迪士尼公司于20世纪30年代进入中国市场,当时就凭借动画片《白雪***和七个小矮人》初次赢得了中国观众的喜爱。迪士尼中国始终致力于为中国观众带来触及心灵,独具一格的娱乐体验。
现在,你就有机会供职迪士尼,开启人生的新篇章。快来加入这支卓越的团队,为世界各地的观众和消费者提供更多无与伦比的作品和服务。用您的专业知识、技能和追求卓越的承诺,与我们共同铸就迪士尼的美好未来。
如果您想加入到华特迪士尼大家庭,请您关注公众号“迪士尼Disney中国招聘“ 华特迪士尼招聘团队为您准备了实时更新的职位信息、迪士尼员工故事分享、职场tips、迪士尼福利大揭秘、最新的行业信息,还有互动活动大礼等着你。迪士尼的故事里,有你更精彩 。如果您对我们的职位有兴趣,可以登录浏览和投递我们的职位******************************/
媒体网络——迪士尼频道、迪士尼媒体发行和ESPN;
迪士尼消费品与互动媒体——迪士尼消费品部、迪士尼商店、迪士尼全球出版公司、迪士尼英语;迪士尼互动工作室、迪士尼互联网和迪士尼互动媒体
影视娱乐——华特迪士尼电影集团国际部、华特迪士尼家庭娱乐和迪士尼戏剧制作集团;
主题乐园及度假区—— 迪士尼全球目的地
迪士尼中国的业务是公司的战略重点。华特迪士尼公司于20世纪30年代进入中国市场,当时就凭借动画片《白雪***和七个小矮人》初次赢得了中国观众的喜爱。迪士尼中国始终致力于为中国观众带来触及心灵,独具一格的娱乐体验。
现在,你就有机会供职迪士尼,开启人生的新篇章。快来加入这支卓越的团队,为世界各地的观众和消费者提供更多无与伦比的作品和服务。用您的专业知识、技能和追求卓越的承诺,与我们共同铸就迪士尼的美好未来。
如果您想加入到华特迪士尼大家庭,请您关注公众号“迪士尼Disney中国招聘“ 华特迪士尼招聘团队为您准备了实时更新的职位信息、迪士尼员工故事分享、职场tips、迪士尼福利大揭秘、最新的行业信息,还有互动活动大礼等着你。迪士尼的故事里,有你更精彩 。如果您对我们的职位有兴趣,可以登录浏览和投递我们的职位******************************/
联系方式
- Email:scorpio.mei@disney.com
- 公司地址:中国上海市张江祖冲之路2290号展想广场一号楼9楼