深圳招聘

职位描述：
Advertising Manager APAC
 
Company

GoPro’s versatile cameras and accessories enable people to self-capture immersive and engaging footage of themselves enjoying their favorite activities. From extreme to mainstream, GoPro’s HERO® line of wearable and gear-mountable capture devices are transforming the way consumers, professional athletes, and video production professionals capture, manage and share meaningful photo and video content. Based in San Mateo, California, GoPro’s products are sold through more than 25,000 stores in over 100 countries worldwide and direct via GoPro.com. GoPro branded content is shared and enjoyed by millions of people on popular media channels such as Instagram, Facebook, Twitter, Vimeo and YouTube.

Position

The Advertising Manager drives the vision, strategy and execution (in line with global strategy) for Advertising activities related to GoPro’s prioritizes in the APAC region. APAC region covers China & Japan currently but might include other countries in 2018. This role will be based in Shanghai.

The Advertising Manager drives advertising strategy, production and execution across digital (SEM, display, paid social, paid video, programmatic and retargeting) and ATL (print, OOH, TV / OTT, cinema).

Responsibilities

Advertising
? Lead strategic direction and manage, optimize and report on paid performance across digital and offline campaigns in Japan & China covering paid social, display, paid search, paid video, OOH, OTT, programmatic and retargeting
? Direct and manage relationship with agency teams, delivering briefs, guidance and budgeting direction to ensure teams are prioritizing and executing on objectives
? Partner with key business groups to drive revenue, awareness and consideration
? Own process for creative requests, managing creative refreshes and collaborating with internal creative teams based on audience targets
? Ensure all product content & messaging programmed to the online and offline ad channels maintain a high degree of relevance to target audiences across key markets
? Work with the analytics team to summarize, report and optimize product campaign delivery and performance metrics on weekly, monthly and quarterly basis for the America’s programs
? Partner with sales teams to drive integrated marketing campaigns with key APAC retail partners
? Lead infrastructure and ad tech projects to drive digital marketing innovation and efficiency

 
Requirements
 
? An agile cross-functional team leader who is comfortable working within a with a fast-paced environment
? 5+ years’ experience of building and executing multi-channel digital marketing plans at globally recognized brands that complement GoPro
? Experience planning and buying digital media to achieve brand awareness and sales objectives
? Extensive cross-channel digital planning and buying experience including digital video, display, paid social and search
? Agency relationship management, from briefing to plan execution
? Strong local market knowledge and ability to provide digital partner recommendations for China and Japan
? Proven experience planning and buying programmatic digital media
? Digital landscape expertise and experience working with industry leading tools for attribution, brand lift measurement, ad serving, viewability and reporting
? Must be strategic, creative, organized, and be able to clearly communicate how plans will deliver on overall marketing goals
? 3-5 years of experience with strong knowledge of the major global and regional Social Media platforms
? Self-motivated, creative, collaborative and interested in emerging trends
? Highly motivated individual who is capable of working in the details while ensuring the overall program is on strategy
? Capable of managing and completing multiple projects and priorities at the same time within a rapidly changing environment
? Bilingual (English + Cantonese + ideally additional: Japanese)
? Willing and able to travel
? Based in Shanghai
? Excellent communication skills: written, spoken, & listening in multiple languages
 
Awesome GoPro Perks!
 
? Live it. Eat it. Love it. Two dedicated hours during your week to explore your passions and capture it with your GoPro.
? Get your very own GoPro (Mounts and accessories included)
? Competitive salary
? This role would primarily be based in GoPro’s Shanghai office with frequent travel.
  
GoPro is an equal opportunity employer. 举报 分享

GoPro is the world’s leading activity image capture company, which produces arguably the most versatile cameras in the world, the famous HD HERO line of wearable and gear-mountable cameras and accessories.

GoPro’s versatile cameras and accessories enable people to self-capture immersive and engaging footage of themselves enjoying their favorite activities. From extreme to mainstream, GoPro’s HERO? line of wearable and gear-mountable capture devices are transforming the way consumers, professional athletes, and video production professionals capture, manage and share meaningful photo and video content. Based in San Mateo, California, GoPro’s products are sold through more than 25,000 stores in over 100 countries worldwide and direct via *********. GoPro branded content is shared and enjoyed by millions of people on popular media channels such as Instagram, Facebook, Twitter, Vimeo and YouTube.

GoPro offers a fun and fast-paced work environment with passionate and motivated people who have a drive to learn, innovate and succeed. For more information, please visit: ********************

GOPRO and HERO are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.