深圳招聘

职位描述：

Responsible customer analytics solutions: reporting automation, campaign automation, web analytics and data requests from DWH.

Major Responsibilities

• Being the CRM Key User for analytics solutions (incl. DWH, reporting tools, Web Analytics tools and campaign automation tools), the candidate takes over the business role within the ITPM process to set up and further develop CRM analytics solutions for CRM. This includes the definition of requirements (business analyst), set up of processes and data flows for all involved systems, the design of the solution, implementation, testing, training and post go live support.


• Responsible for the campaign automation and personalization processes, rollout and further development of the solution (incl. Integration of new campaigns, channels, CR management process). Works closely together with AG and process partners from China to set up a data mart, integrate internal and external sources, response tracking and machine learning for further enhance the campaign automation solution.


• Conducts data requests. This includes consulting to define requirements and business logic to best meet the purpose of the requester, evaluation of legal and data privacy pre-requisites, execution, data quality check, interpretation and deduction of actions from results.


• Automates regular reports, including analysis of business requirements, report template alignment and set up / testing / further development of technical solution.


• Steers the analytics vendors in alignment with Analytics Manager. Defines clear tasks, processes, milestones and timeline to achieve the target picture.


• Responsible for web analytics including the tracking concept, tracking implementation, reporting, monitoring of results and deduction of concrete actions. Sets up an end-to-end tracking solution of the user journey across all digital channels through to sales.


• Supports Analytics Manager with achieving the analytics targets.


• Supports with the customer data management, including but not limited to the documentation, optimization and operation of Opt-in and leads handling processes.

Qualifications

• University degree / graduated in computer science or information systems.


• Excellent programming skills (Oracle SQL, C#, VSTO).


• Proficiency in marketing automation, Adobe Marketing Cloud and integrating these solutions into other systems.


• Proficiency in BI tools, strong analytical skills, experience in reporting and data analysis


• Web Analytics knowledge (tracking, reporting, explorative analyses)


• Ability to manage multiple projects at the same time in a fast-paced environment and desire to improve processes


• Teamwork and communication skills, proactive approach, highly motivated self-starter and ability to motivate others


• Visualization skills, proficient in PPT design, report design, attention to details


• Interest and good overview of digital trends and eBusiness


• Proficient English

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华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。