深圳招聘

职位描述：
Texas Instruments Incorporated (TI) is a global semiconductor design and manufacturing company that develops analog ICs and embedded processors.


? Serves as primary regional interface and partner to the Worldwide Product Digital Marketing teams. ? Serves as interface and partner to regional Sales & Systems Digital Marketing counterparts. ? Influences worldwide digital marketing programs, including email, paid search strategies, regional paid media plans and other campaign elements based on regional needs. o Prioritizes product category and device promotions in the region based on input from the WW DMPM and additional input from the Systems & Sales Digital Marketing team. o Recommends channel mix based on regional requirements, channels and budget available and proposes new channels or media experiments. o Ensures all regional deliverables are executed effectively and on time with a goal of launching regional campaigns on the same launch date as the WW campaign. o Recommends and executes approved local programs for key technologies. ? Content marketing: Selects and prioritizes product categories, device content and new technologies that are relevant for the region, in alignment with regional Content Marketing manager. o Works with local PR agency to execute overarching content marketing programs o Supports content programs with regional experts: manages in-person briefings, refinement of content for regional audience. o Recommends and then executes approved local content marketing programs for key technologies. ? Training: In EMEA, works with training program manager to define training the strategy and plan. In China and Japan, manages logistics and promotion for in-person product trainings and regional trade shows. Works with training project manager to define training strategy and plan. ? Ensures local TI.com site is up-to-date for their product areas and has relevant content for the region ? Responsible for project managing and executing any approved tradeshow relevant for their product area. ? Final review of all marketing content translations (TI.com, advertising, content) with Product Operations Project Manager and translation agencies. ? Manages budget as appropriate.


举报 分享

TI China
TI China began operations in 1986 in Beijing. Today, we employ more than 2200 employees in our 17 sales & applications offices, three research & development centers, one integrated manufacturing center with wafer fab, assembling & testing and bumping facilities, as well as one product distribution center. Our unparalleled resources deployed in China enable us to provide strong support in every step from design and manufacturing to sales and product distribution to over 17000 customers in China across industrial, automotive, communications, personal electronics and enterprise market. Our engineers and professionals are committed to shaping the future of electronics through semiconductors and helping our customers succeed in China and around the world.