深圳招聘

职位描述：

This function oversees the complete area of local and regional dealer marketing for the brand BMW within the Sales Region Central. It ensures the collaboration between the Beijing based central dealer marketing teams and the local dealers. The function has to ensure a holistic and integrative brand marketing approach on local level in close cooperation with central dealer marketing team. In addition it closely liaises with other departments such as sales and DD to create tactical and sales driven regional promotions and regionally customized sales solutions.

Major Responsibilities:

• Creation of local/ regional dealer marketing strategy, local annual dealer marketing planning.


• Including respective budget premises and resources planning on local dealer level.


• Supervision and steering of local dealer managers (approx. 10-15 dealers).


• Negotiating and approving the annual dealer plans in terms of marketing spending / percentage.


• Execution of all local sales promotional tours / theme tours.


• Coaching of local Dealer Marketing Managers.


• Representing marketing within all relevant Region Central meetings and conferences.


• Other tasks assigned by line manager.

Qualifications:

• Bachelor and above degree with major in Marketing, communication and/ or business, or closely related


• At least 7 years’ experience in dealer marketing or related areas


• At least 3 years’ experience in leading teams


• Detailed experiences in multi-national / global companies


• In depth knowledge of the automotive e***ironment in China


• Significant experience in automotive industry a plus


• Outstanding knowledge of brand marketing, brand communication and advertising processes and execution


• Excellent knowledge of local sales processes and related dealership working flows


• Strong knowledge of sales promotion mechanism to master integrative campaigns


• Fluent in English and Mandarin

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华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。