深圳招聘

职位描述：
Job Title Field Marketing Manager - Beverage China

Required Field Experience：
1. Technical knowledge of beverage products. Sales and marketing experience Years of Experience 5+
2. Experience in Lieu of Degree

Position Summary
1. The leader Filed Marketing is the champion of his product line (cold, hot, beverage) in the defined territory.
2. The position holder provides all required internal and external product trainings to sales teams, channel partners and key customers.
3. S/he supports sales teams in lead generation and conversion as appropriate. Internally, s/he serves as focal point for regional feedback on products features, performance, and positioning vs competition to the global product marketing and product management organization.

Position Summary

1. Act as expert for the respective product line in the region externally and internally; answer all product usage and performance related questions from the commercial teams, serve as key contact point of the global product line teams.
2. Develop, plan and deliver product training programs for external and internal sales personnel (incl. sales and selection tools, competitor benchmarking, case studies, training presentations), customized to the appropriate audience and considering the target end-customer
3. Tactically support sales teams (internal and external) in lead generation and conversion by delivering product demos, product trainings, supporting key account activities, etc.
4. In collaboration with regional service, sales and marketing teams monitor product performance and customer satisfaction and develop and implement improvement strategies (incl. delivery, quality, warranty, technical support).
5. Produce pricings for the region, oversee production of price lists.
6. Manage regional Manitowoc University program for product area incl. planning, delivery, closing.
7. Collect, structure and provide feedback on product performance vs competition and competitor actions to global product line teams.
8. Support field trials by ensuring appropriate training of all involved participants.
 
Major Accountability –state 3-4 core areas of job responsibility
? Product trainings to internal and external commercial teams
? Tactical support of lead generation and conversion
? Regional price lists support
? Feedback on MFS and competitive product and strategies to global / regional teams
? Improvement strategies to drive product performance and customer satisfaction
? Management of field trials in NPI process

 Key Tasks and Responsibilities
1. Deep knowledge of relevant product category and applications.
2. Good understanding of regional commercial process, incl. sales, mktg., kam, distribution development as well as involved stakeholders (e.g. mfg reps, distributors, etc.)
3. Excellent training and communication skills, ability to address different audiences.
4. Experience in training and service area in foodservice equipment or related industry preferred.
5. Solid analytic skills allowing performing and interpreting data analysis.
6. Familiarity with key concepts of product performance, customer satisfaction, pricing analytics.
7. Good interpersonal skills, ability to connect with different audiences quickly.
8. BA, marketing, engineering or culinary degree required, MBA a plus.
9. Specialized Skills, Knowledge and Abilities – Include Certifications, Licenses and software and/or equipment used to perform the job
10. Technical knowledge of beverage equipment and products 举报 分享

马尼托瓦餐饮设备集团 – 全球领先

马尼托瓦餐饮设备集团是全球餐饮设备行业的领导者，致力于为全球客户设计、制造和供应一流的餐饮设备，无论您置身何地，我们都能提供无与伦比的商用厨房咨询服务、协作性厨房解决方案、烹饪专业知识和世界级的技术支持和售后服务。公司在美洲、欧洲和亚洲均设有运营机构，旗下拥有一系列领先品牌，包括Cleveland, Convotherm？（康福登）, Delfield？, Frymaster？, Garland？, Lincoln, Manitowoc？ Ice（万利多）, Merrychef？, Multiplex？, Servend？, & Welbilt？（惠致）。
 
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马尼托瓦餐饮设备集团的专家还精通从应用到售后服务、技术创新，再到系统集成的所有业务，帮助您打造最理想的商用厨房系统，满足客户的各种需求，同时依靠精通餐饮业各项业务的合作伙伴，帮助您实现业务的快速增长。精通餐饮业业务不仅仅是理解设备，还包括深入理解您的餐饮业务，使马尼托瓦餐饮设备与您的业务完美融合。