Assistant PR Mgr 助理公关经理
利惠商业（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2017-04-19
- 工作地点：上海
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 职位月薪：1-1.5万/月
- 职位类别：公关经理
职位描述
职位描述：
Responsibilities
1. Planning
? Work closely with senior PR manager for PR communication yearly budget and PR planning
? Collaborate with PR agency for the global PR communication strategies
? Develop PR strategies that are relevant to China local market and target audiences
2. Management
? Build and manage positive relationship with regional and local media. Pro-actively build, manage and maintain the PR media database.
? Handle day-to-day media inquiries, product shooting and daily releasing
? Develop written materials, brand story pitches, press releases, presentations and top management interviews
? Work closely with line manager for press tour, PR coverage, interviews, celeb appearance for all marketing activities.
? Organize Press Day 1-2 times per year
? Explore opportunities to maximize brands’ and products’ exposure on relevant media and especially the exposure on key media titles
? Ensure that all the PR projects are kept on track, on time and on budget
? Develop crisis management programs to protect the reputation of the company if in need
? Develop PR tools to measure effectiveness of PR expenditure versus media coverage received; submit a PR evaluation report after every major event. To provide brands’ key media clipping report on a monthly basis
? Work closely with other line managers to ensure all the PR projects will be an important item of integrated marketing activities
? Manage press samples inventory
? Manage clipping house to deliver clippings accurately and on time
? Build influencer group activities
3 Key Criteria
? Minimum 5 years PR experience in agency or fashion brand
? Strong and solid media relationship in fashion/lifestyle industry
? Familiar with all traditional and new PR tactics to maximize earned media value, such as PR pitching, shooting…
? Excellent planning skill and writing skill
? Excellent communication, good command of English, written and spoken
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Responsibilities
1. Planning
? Work closely with senior PR manager for PR communication yearly budget and PR planning
? Collaborate with PR agency for the global PR communication strategies
? Develop PR strategies that are relevant to China local market and target audiences
2. Management
? Build and manage positive relationship with regional and local media. Pro-actively build, manage and maintain the PR media database.
? Handle day-to-day media inquiries, product shooting and daily releasing
? Develop written materials, brand story pitches, press releases, presentations and top management interviews
? Work closely with line manager for press tour, PR coverage, interviews, celeb appearance for all marketing activities.
? Organize Press Day 1-2 times per year
? Explore opportunities to maximize brands’ and products’ exposure on relevant media and especially the exposure on key media titles
? Ensure that all the PR projects are kept on track, on time and on budget
? Develop crisis management programs to protect the reputation of the company if in need
? Develop PR tools to measure effectiveness of PR expenditure versus media coverage received; submit a PR evaluation report after every major event. To provide brands’ key media clipping report on a monthly basis
? Work closely with other line managers to ensure all the PR projects will be an important item of integrated marketing activities
? Manage press samples inventory
? Manage clipping house to deliver clippings accurately and on time
? Build influencer group activities
3 Key Criteria
? Minimum 5 years PR experience in agency or fashion brand
? Strong and solid media relationship in fashion/lifestyle industry
? Familiar with all traditional and new PR tactics to maximize earned media value, such as PR pitching, shooting…
? Excellent planning skill and writing skill
? Excellent communication, good command of English, written and spoken
职能类别： 公关经理
公司介绍
拥有160多年悠久历史的LEVI STRAUSS & CO. (利惠公司)，于1853年在美国旧金山创立。公司设计、生产并销售男装、女装和童装，包括牛仔裤、休闲服饰、上班服装及相关配饰。160年后的今天，公司规模已经大幅扩展，遍及全球50多个国家。LEVI STRAUSS & CO.已成为全球最知名的服装品牌公司，在牛仔裤和休闲服饰市场中所向披靡，无出其右。公司拥有的著名品牌包括：Levi's ，Dockers 以及Levi's Ladies。
从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上***条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。
从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上***条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。
联系方式
- Email：bli@levi.com