深圳招聘

职位描述：
Responsibility:
工作职责：
   Brand Communication & Stewardship
   品牌传播与管理
- Responsible for developing and implementing communication plans to promote company brand and product image; establish maintain sound relationship with related key media companies
制定及执行品牌传播方案与计划，推广公司品牌与产品，建立及维护良好的媒体关系
- Activates brand activities eg consumer promotion, POSM, PR and publicity in accordance to the brand identity, positioning, architecture, distinct assets and guidelines.
-按照品牌形象、品牌定位、品牌架构、品牌资产及准则开展相应品牌形象活动如消费者促销、品牌促销物料制作及追踪、公关宣传等。

- Reviews marketing communication and POS materials including those from distributors like brochure, catalogue, leaflet, billboard, video, banner ads to ensure brand ID compliance.
-审核品牌传播及终端销售物料,包括经销商的品牌沟通及销售物料如手册，折页，广告牌，视频，横幅广告等以确保品牌一致性。

- Ensures marketing communications and marketing adaptations including those from distributors are on-strategy and consistent.
-确保品牌沟通及品牌延伸（包括经销商的品牌沟通及品牌延伸）符合公司当前策略并具有一致性。

Integrated Marketing Plan, Execution & Assessment
整合品牌计划、执行及评估
- Develop and implement integrated Marketing & Communication strategies including Brand Marketing, Digital Marketing including Social Media & PR Release, E-Commerce and Trade marketing strategy and plan to maximize visibility and availability of TNI King Coffee in all trade sectors to ensure long-term sustainable business growth.
- 制定并实施品牌推广及网络推广，含社交媒体，公关出版，电商和渠道策略，通过实现添爱尊尚咖啡在所有渠道的可见度和铺市率最大化，以确保长期可持续的生意发展。
- Develop the overall strategic marketing and communication plan which is effective in delivering the market share, volume and profit objectives, and building the brands equity.
- 制定高效的全局性市场及传播策略以确保市场份额、销量，利润的稳步提升及品牌资产的有效建立。
- Continuously monitor distributor’s marketing campaign, market trend, competitor’s performance, consumer needs and brand perception. Leverage market insights and global learning in the development of winning business strategy.
- 实时掌握经销商的市场策略，市场趋势，竞品表现，消费者需求及品牌认知。量化消费者洞察及全球化趋势以实现生意增长。
- Work with outsourced agency and distributors to develop and unify the communication and promotional strategy and message and come up with value added and innovative promotion during festive period for TNI King Coffee at online and offline channels
- 通过与广告公司及经销商合作以推进实施消费者沟通及促销策略。与时俱进地通过节庆销售高峰在线上线下推出高附加值及创新的促销以提升添爱尊尚咖啡的销量。
- Conduct pre / post analysis of channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment for all types of trade / consumer promotion.
- 通过追踪产品销售数据进行销售活动预测及总结，并根据数据分析结果及时调整有利于提升全渠道业绩的市场策略。

   New Product and Package Launch Support
   新品上市及产品换新支持
- Monitor market and consumer trend to identify new opportunities in Greater China to maximize the visibility of TNI King Coffee both online and offline
- 掌握市场及消费者动态，发掘有利于提升添爱尊尚咖啡线上线下铺市及销量的潜在机会，以最大化提升大中华区的业绩增长。
- Push for new ideas and innovations to develop new products and packages revamp
- 不断提出新的点子及创意以丰富产品线及包装的更新与改良。
- Develop and implement marketing communication strategies for the effective launch of new products in Greater China.
- 负责大中华区新品上市市场传播策略的制定与实施。
- Work closely with multi-functional team from HQ marketing & communication team, designing team, sales team and distributors in launching new products and packages to generate consistent sales and profit growth.
- 与总部各部门及经销商客户紧密合作，通过新品上市及包装改良实现销售及利润的可持续增长。
Budget & ROI
预算及投资回报分析
- Prepare year around brand marketing & communication budgets for Greater China, supported by effective plan followed by effective implementation and follow up evaluation.
- 制定大中华区年度市场传播与推广计划和预算，并保证计划的有效执行及评估
- Responsible for the management, monitoring and control of merchandising and promotional spending to ensure the fund is effectively utilized and spent with the best ROI, within the approved budget and company’s approved procedure and guidelines.
- 在经确认的预算及公司准则下，监测和管控市场促销和推广费用以确保所有推广费用的有效利用并实现投资回报率的最大化。

Requirements:
1. University degree with strong analytical skills and high PC literacy.
全日制大学毕业，具备较强分析能力并能熟练运用电脑。
2. Minimum 5 years experiences in communication, trade and E marketing in FMCG Industry
至少有5年在快销行业从事渠道,传媒或数字营销的工作经验
3. Effective communicator (Good English & Mandarin - both written and spoken)
具备良好的沟通技能（有较好的英语、国语听说读写能力）
4. Good logical thinking in process of sales & marketing
在市场营销方面具备较好的逻辑分析能力
5. Creative thinking- in champion new ideas and initiatives.
有创意，勇于创新
6. Good project management skills.
具备良好的项目管理能力
7. Solid experience in field sales and category management.
具备良好的销售及品类管理经验 举报 分享

公司总部中原国际位于新加坡，深圳为其旗下负责大中华区业务的代表处，业务人员分散在中国各个省会地区。
中原咖啡（TRUNG NGUYEN）为越南No.1 的咖啡企业，专注咖啡行业22年，提供咖啡豆种植，烘培，研磨，包装和销售的一条龙服务。其速溶咖啡品牌 G7 咖啡在中国区线上的销量已排名第二，仅次于雀巢。公司目前引入高端新品牌添爱尊尚咖啡（King Coffee）,已经入驻天猫超市，京东超市，并在天猫、京东开设有旗舰店。现公司业务不断扩大，欢迎有经验、有开拓精神的人才加入！


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