深圳 [切换城市] 深圳招聘深圳市场/营销招聘深圳产品/品牌经理招聘

Manager Brand Experience and Driving Center (BEDC) 品牌体验及驾驶中心经理 (职位编号:17482)

华晨宝马汽车有限公司

  • 公司规模:10000人以上
  • 公司性质:合资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2017-04-05
  • 工作地点:上海
  • 招聘人数:若干人
  • 工作经验:1年经验
  • 学历要求:本科
  • 语言要求:英语 熟练 普通话 熟练
  • 职位类别:产品/品牌经理  

职位描述

职位描述:

Ensure the BEC (Brand Experience Center) and BDC (BMW Driving Center) is properly managed to well represent BMW brand and provide premium experience to visitors. Ensure the achievement of traffic & conquests KPI target as well as the cost efficient of the daily operation.



Major Responsibilities


• Well understand the strategic importance and objective of BEC and BDC. Properly transfer it into daily operation and management.


• Manage the operation team, outsource agencies and BDC authorized operator to be premium and efficient through well-defined responsibilities, well managed welfares and training supports.


• Develops and sets targets for operation standards, as well as traffic and conquests KPIs. Monitors the qualitative and quantitative performance of the BEDC.


• Proactively work closely with east region and other user department. Fully leverage BEDC resources to support retail and other marketing event/ communication campaign.


• Develops and set annual promotion and marketing planning of BEDC with marketing manager together, and ensure the on-site implementation of all the activities.


• Motivate operation team and aim at employee satisfaction No. 1


• Ensure the good implementation of all the internal process related to BEC daily operations, including PR/ PO/ purchasing etc.


• Financial management


• Good coordination with SH Expo group and related government functions, surrounding neighbors. Ensure the smooth daily operation of BEDC.


• Ensure the functioning and experience of the BEC


• Tasks assigned by line manager



Qualifications


• Bachelor's degree or above, MBA is preferred but not a must


• Fluent in English and Chinese


• Be target driven and self-motivated, willing to take more responsibility and work proactively


• Optimistic, open minded, passionate with BMW brand and love challenges


• Strong coordination and interpersonal skills


• Understanding of BMW corporate philosophy, brand history and products


• Strong analytical skills, communication and problem-solving skills


• High quality and time measurement awareness during all project phases


• Strong project management skills and ability to manage complexity


• Good presentation skills, be able to represented BEC on behalf of BMW


• Good planning and PPT skills


• Management experiences in international exhibition businesses is preferred. With financial knowledge or relevant working experience would be an added value


• Experience in service industries (hotel) or premium experience retailers (LV, Apple etc.). The brand store management experience in auto industry would be added value.


• Sound project management experience as project leader (including budget control & timeline control)


• Experience in team leadership


• Experience in marketing and PR would be add-on value.

职能类别: 产品/品牌经理

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公司介绍

华晨宝马汽车有限公司成立于2003年5月,是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地,在北京设有分公司,销售和服务网络遍及全国。合资公司现有员工约2万人,本土供应商超400家,连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前,生产BMW 1系运动轿车、BMW 3系(含长轴距及标准轴距)、BMW 5系Li(及插电式混合动力)、BMW X1长轴距(及插电式混合动力)、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年,华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。

联系方式

  • Email:Xiaonan.liu@partner.bmw-brilliance.cn
  • 公司地址:南京华晨宝马