Manager Brand Experience and Driving Center (BEDC) 品牌体验及驾驶中心经理 (职位编号:17482)
华晨宝马汽车有限公司
- 公司规模:10000人以上
- 公司性质:合资(欧美)
- 公司行业:汽车
职位信息
- 发布日期:2017-04-05
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:1年经验
- 学历要求:本科
- 语言要求:英语 熟练 普通话 熟练
- 职位类别:产品/品牌经理
职位描述
Ensure the BEC (Brand Experience Center) and BDC (BMW Driving Center) is properly managed to well represent BMW brand and provide premium experience to visitors. Ensure the achievement of traffic & conquests KPI target as well as the cost efficient of the daily operation.
Major Responsibilities
• Well understand the strategic importance and objective of BEC and BDC. Properly transfer it into daily operation and management.
• Manage the operation team, outsource agencies and BDC authorized operator to be premium and efficient through well-defined responsibilities, well managed welfares and training supports.
• Develops and sets targets for operation standards, as well as traffic and conquests KPIs. Monitors the qualitative and quantitative performance of the BEDC.
• Proactively work closely with east region and other user department. Fully leverage BEDC resources to support retail and other marketing event/ communication campaign.
• Develops and set annual promotion and marketing planning of BEDC with marketing manager together, and ensure the on-site implementation of all the activities.
• Motivate operation team and aim at employee satisfaction No. 1
• Ensure the good implementation of all the internal process related to BEC daily operations, including PR/ PO/ purchasing etc.
• Financial management
• Good coordination with SH Expo group and related government functions, surrounding neighbors. Ensure the smooth daily operation of BEDC.
• Ensure the functioning and experience of the BEC
• Tasks assigned by line manager
Qualifications
• Bachelor's degree or above, MBA is preferred but not a must
• Fluent in English and Chinese
• Be target driven and self-motivated, willing to take more responsibility and work proactively
• Optimistic, open minded, passionate with BMW brand and love challenges
• Strong coordination and interpersonal skills
• Understanding of BMW corporate philosophy, brand history and products
• Strong analytical skills, communication and problem-solving skills
• High quality and time measurement awareness during all project phases
• Strong project management skills and ability to manage complexity
• Good presentation skills, be able to represented BEC on behalf of BMW
• Good planning and PPT skills
• Management experiences in international exhibition businesses is preferred. With financial knowledge or relevant working experience would be an added value
• Experience in service industries (hotel) or premium experience retailers (LV, Apple etc.). The brand store management experience in auto industry would be added value.
• Sound project management experience as project leader (including budget control & timeline control)
• Experience in team leadership
• Experience in marketing and PR would be add-on value.
职能类别: 产品/品牌经理
公司介绍
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前,生产BMW 1系运动轿车、BMW 3系(含长轴距及标准轴距)、BMW 5系Li(及插电式混合动力)、BMW X1长轴距(及插电式混合动力)、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年,华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。
联系方式
- Email:Xiaonan.liu@partner.bmw-brilliance.cn
- 公司地址:南京华晨宝马