BTL Account Manager - ADM
奥达行礼品(上海)有限公司
- 公司规模:少于50人
- 公司性质:外资(欧美)
- 公司行业:贸易/进出口
职位信息
- 发布日期:2017-03-16
- 工作地点:上海-徐汇区
- 招聘人数:若干人
- 工作经验:2年经验
- 学历要求:本科
- 语言要求:英语 熟练 英语 熟练
- 职位月薪:2.5-3万/月
- 职位类别:产品/品牌经理 大客户管理
职位描述
职位描述:
BTL ACCOUNT MANAGER
Account Managers are responsible for managing the day-to-day account servicing efforts across all of the Client’s business units in Asia. Reporting to the Account Director, Account Manager will be the key contact between the creative agency, media agency and Adm. This candidate will represent Adm to provide the highest quality of work, on time and within budget, and ensure all necessary quality checks are done and approvals received before releasing any materials. The Account Manager will also work with and support the Directors in the achievement of the Company’s business objectives, goals and targets through the correct adoption of the policies, procedures and working practices.
What follows is a detailed description of the functions and skills expected of the Account Manager and against which they will be assessed, regularly, on an informal basis and annually on a formal basis.
?
1 adm
- Understand how Adm operates. Business model, processes, hubs, departments etc.
- Know how to differentiate Adm’s scope of work with other creative agency’s
2 In depth knowledge of Digital/BTL/Event Production
- Strong understanding of the Digital/BTL/Event production process
- Ability to understand quotes and negotiate with vendors for best available rates
- Gain quote approval from Client – ensure that all work is quoted on (and approved) before giving go-ahead to production.
- Adhere to timings set by all Adm departments
3 Briefing
- Provide a good briefs and ensure they are accurate.
- Ensure all details are verified and clear for implementation
- Ensure work are presented to the Client appropriately
- Use the creative development period to create an ongoing dialogue with other Adm departments – answering their questions, getting hold of information, collecting relevant material, updating the team, etc.
4 Media and Events
- Chase for media schedules and specifications
- Knowledge of media terminology
- Be in command of media timings and especially deadlines. Build these into timing plans
- Knowledge of event management and campaign activation in retail/public spaces
5 Account Management
- Make sure that you plan ahead, and take responsibility for setting up meetings
- Create and distribute contact reports within 48hours of any Client or supplier meetings
- Status reports should be issued on a regular basis
- Reports should detail work in progress, next actions, responsibilities, timings, etc. and should be issued to both the Agency and Client
- Where appropriate, regular status meetings should be set up
- Ensure any legal clearances are adhered to
- Be familiar with all relevant clearances bodies on the account
- Keep all files up to date and relevant, including; Market Data, Media Plans and Reviews, Key strategic documents and presentations, purchases records, supplier quotations, customer quotations etc.
- Maintain overall quality control on all deliverables and ensure deadlines are met
- Always check material deadlines ahead and ensure that everyone is flagged if there’s any issues so as to manage expectations
- Follow up on any client requests swiftly and accurately, involving the right people at the right time and escalating to management when needed.
- Adhere to all contractual SLAs and KPIs
- Create and manage and revise project timing plans
- Liaise with internal departments to ensure you have support to meet the client requirements
- Ensure that the team has the latest schedule at all times.
- Be clear on deadlines, know copy dates, and ensure that timing plans are adhered to
- Attention to details in all matters, including spelling, grammar and specifications of any materials
- Understand all quotes, production logistics, etc. thoroughly before presenting to Clients
6 Managing Your Team
- Keep all the members of the team up-to-date with what is going on, and make sure that regular internal status meetings are arranged
- Keep your line manager(s) informed of what you are doing and of any action points that arising on the account
- Give clear guidance and constant feedback to your team
- Undertake all relevant appraisals of team members as required
7 Administration
- Ensure that every new project is assigned a job number and follows the SOP to capture all relevant spec and price information.
- Ensure all management information systems are kept up to date
- Complete work in progress reports and production meetings on a regular basis and record all information output.
- Keep all financial records up to date
- Cost Estimates, invoice breakdowns, BR forms and POs should be created in line with service levels agreed
- Ensure budgets are correct and being worked within
8 Personal skills and attributes
- Your attitude should be positive and proactive
- As an Account Manager, you must not merely adopt “the attitude” yourself but foster it amongst your team.
- Be clear and concise in your communication and be knowledgeable about your subject
- Develop strong internal relationships with everyone in the Agency
- Develop strong relationships with Clients; both in terms of rapport and respect
- Strong written and presentation skills
- Be professional and take into consideration POVs from all parties to avoid any miscommunication, misunderstandings, etc.
- Strong ability to both identify and solve problems.
- Proficient with Word, PowerPoint and Excel.
- Proficient with MI and CRM systems provided
- Excellent time management skill
- Exceptional attention to detail
- Fluent in English (written and spoken)
- Fluent in Mandarin and simplified Chinese
- Valid passport and willing to travel at short notice
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BTL ACCOUNT MANAGER
Account Managers are responsible for managing the day-to-day account servicing efforts across all of the Client’s business units in Asia. Reporting to the Account Director, Account Manager will be the key contact between the creative agency, media agency and Adm. This candidate will represent Adm to provide the highest quality of work, on time and within budget, and ensure all necessary quality checks are done and approvals received before releasing any materials. The Account Manager will also work with and support the Directors in the achievement of the Company’s business objectives, goals and targets through the correct adoption of the policies, procedures and working practices.
What follows is a detailed description of the functions and skills expected of the Account Manager and against which they will be assessed, regularly, on an informal basis and annually on a formal basis.
?
1 adm
- Understand how Adm operates. Business model, processes, hubs, departments etc.
- Know how to differentiate Adm’s scope of work with other creative agency’s
2 In depth knowledge of Digital/BTL/Event Production
- Strong understanding of the Digital/BTL/Event production process
- Ability to understand quotes and negotiate with vendors for best available rates
- Gain quote approval from Client – ensure that all work is quoted on (and approved) before giving go-ahead to production.
- Adhere to timings set by all Adm departments
3 Briefing
- Provide a good briefs and ensure they are accurate.
- Ensure all details are verified and clear for implementation
- Ensure work are presented to the Client appropriately
- Use the creative development period to create an ongoing dialogue with other Adm departments – answering their questions, getting hold of information, collecting relevant material, updating the team, etc.
4 Media and Events
- Chase for media schedules and specifications
- Knowledge of media terminology
- Be in command of media timings and especially deadlines. Build these into timing plans
- Knowledge of event management and campaign activation in retail/public spaces
5 Account Management
- Make sure that you plan ahead, and take responsibility for setting up meetings
- Create and distribute contact reports within 48hours of any Client or supplier meetings
- Status reports should be issued on a regular basis
- Reports should detail work in progress, next actions, responsibilities, timings, etc. and should be issued to both the Agency and Client
- Where appropriate, regular status meetings should be set up
- Ensure any legal clearances are adhered to
- Be familiar with all relevant clearances bodies on the account
- Keep all files up to date and relevant, including; Market Data, Media Plans and Reviews, Key strategic documents and presentations, purchases records, supplier quotations, customer quotations etc.
- Maintain overall quality control on all deliverables and ensure deadlines are met
- Always check material deadlines ahead and ensure that everyone is flagged if there’s any issues so as to manage expectations
- Follow up on any client requests swiftly and accurately, involving the right people at the right time and escalating to management when needed.
- Adhere to all contractual SLAs and KPIs
- Create and manage and revise project timing plans
- Liaise with internal departments to ensure you have support to meet the client requirements
- Ensure that the team has the latest schedule at all times.
- Be clear on deadlines, know copy dates, and ensure that timing plans are adhered to
- Attention to details in all matters, including spelling, grammar and specifications of any materials
- Understand all quotes, production logistics, etc. thoroughly before presenting to Clients
6 Managing Your Team
- Keep all the members of the team up-to-date with what is going on, and make sure that regular internal status meetings are arranged
- Keep your line manager(s) informed of what you are doing and of any action points that arising on the account
- Give clear guidance and constant feedback to your team
- Undertake all relevant appraisals of team members as required
7 Administration
- Ensure that every new project is assigned a job number and follows the SOP to capture all relevant spec and price information.
- Ensure all management information systems are kept up to date
- Complete work in progress reports and production meetings on a regular basis and record all information output.
- Keep all financial records up to date
- Cost Estimates, invoice breakdowns, BR forms and POs should be created in line with service levels agreed
- Ensure budgets are correct and being worked within
8 Personal skills and attributes
- Your attitude should be positive and proactive
- As an Account Manager, you must not merely adopt “the attitude” yourself but foster it amongst your team.
- Be clear and concise in your communication and be knowledgeable about your subject
- Develop strong internal relationships with everyone in the Agency
- Develop strong relationships with Clients; both in terms of rapport and respect
- Strong written and presentation skills
- Be professional and take into consideration POVs from all parties to avoid any miscommunication, misunderstandings, etc.
- Strong ability to both identify and solve problems.
- Proficient with Word, PowerPoint and Excel.
- Proficient with MI and CRM systems provided
- Excellent time management skill
- Exceptional attention to detail
- Fluent in English (written and spoken)
- Fluent in Mandarin and simplified Chinese
- Valid passport and willing to travel at short notice
职能类别: 产品/品牌经理 大客户管理
关键字: BTL Account Manager 线下 品牌经理 大客户经理 媒体
公司介绍
adm is one of the largest independent marketing services businesses in the world.
We are process experts who consult, reengineer and execute global supply chain solutions that deliver competitive advantage and cost optimisation.
We have an interconnected business consisting of over 300 people across 17 offices in 14 countries – allowing us to deliver local activation of global strategies for brands across the world.
We work with our clients under long-term contracts becoming their execution partner to deliver marketing campaigns that build their brands and add value.
All of our clients face similar challenges, typically related to: cost optimisation, streamlining operational processes, eliminating risk, driving brand compliance, protecting brand equity and delivering sustainable innovation. However, in meeting these challenges we recognise that each client has a different context driven by their sector, their brand, their location and the maturity of their supply chain.
We consult with our clients to build a collaborative roadmap for success. This is built on a detailed understanding of the client context and the workflows and processes which underpin delivery. We then become our clients’ execution partner to deliver the roadmap in partnership with our stakeholders.
Because we enjoy long-term relationships with our clients, we can invest significantly behind our solutions to ensure that we provide answers to the challenges faced by our clients, both today and in the future.
Whilst every solution we deploy is tailored to meet client needs, they are all built based on 3 key pillars – People, Process and Technology. Adopting a consultative approach, we work with clients and partners to build a supply chain that delivers:
Innovation
Risk minimisation
Stock optimisation and elimination of waste
Transparency
Process optimisation
Speed to market
Innovation is critical to enable our clients to keep pace with the changing marketing landscape. Ensuring that our people maintain an innovative mind-set is central to our goal of delivering continuous improvement across all our client operations.
We work closely with our clients and suppliers to keep pace with market changes and to anticipate future trends and developments. Our teams focus on tomorrow’s challenges and leverage insight and knowledge to deliver process optimisation, product innovation and competitive advantage.
We are process experts who consult, reengineer and execute global supply chain solutions that deliver competitive advantage and cost optimisation.
We have an interconnected business consisting of over 300 people across 17 offices in 14 countries – allowing us to deliver local activation of global strategies for brands across the world.
We work with our clients under long-term contracts becoming their execution partner to deliver marketing campaigns that build their brands and add value.
All of our clients face similar challenges, typically related to: cost optimisation, streamlining operational processes, eliminating risk, driving brand compliance, protecting brand equity and delivering sustainable innovation. However, in meeting these challenges we recognise that each client has a different context driven by their sector, their brand, their location and the maturity of their supply chain.
We consult with our clients to build a collaborative roadmap for success. This is built on a detailed understanding of the client context and the workflows and processes which underpin delivery. We then become our clients’ execution partner to deliver the roadmap in partnership with our stakeholders.
Because we enjoy long-term relationships with our clients, we can invest significantly behind our solutions to ensure that we provide answers to the challenges faced by our clients, both today and in the future.
Whilst every solution we deploy is tailored to meet client needs, they are all built based on 3 key pillars – People, Process and Technology. Adopting a consultative approach, we work with clients and partners to build a supply chain that delivers:
Innovation
Risk minimisation
Stock optimisation and elimination of waste
Transparency
Process optimisation
Speed to market
Innovation is critical to enable our clients to keep pace with the changing marketing landscape. Ensuring that our people maintain an innovative mind-set is central to our goal of delivering continuous improvement across all our client operations.
We work closely with our clients and suppliers to keep pace with market changes and to anticipate future trends and developments. Our teams focus on tomorrow’s challenges and leverage insight and knowledge to deliver process optimisation, product innovation and competitive advantage.
联系方式
- 公司地址:宝安六区宝河大厦B座1103室