Digital Marketing Specialist (职位编号:9143)
阿美特克商贸(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:仪器仪表/工业自动化
职位信息
- 发布日期:2017-02-07
- 工作地点:上海-浦东新区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:普通话 精通 英语 熟练
- 职位月薪:1.5-2万/月
- 职位类别:市场/营销/拓展专员
职位描述
职位描述:
Summary
? This position reporting to the China Country Manager, responsible for designing, executing, analyzing and optimizing selected Business Unit's Digital Marketing Programs to increase web traffic, lead generation and overall awareness in China.
? Work closely with multiple stakeholders to actively influence, decide and execute on the best options for this initiative.
? The role will include significant interaction with multiple functional levels, different geographic locations and some international travel will be required.
Main Responsibilities:
? Assist Business Units with implementation of Chinese websites
? Support the AMETEK Business Units in China with planning, designing, executing, analyzing and optimizing website performance for Chinese customers
? Assist Business Units with collateral localization
? Assist Business Units with implementation of email marketing systems
? Increase AMETEK Business Units' organic and paid search results in China through Baidu SEO and SEM programs
? Assist Business Units with the creation of WeChat application, Youku channels and other relevant social media marketing tactics
? Analyze and benchmark Marketing Automation and Email marketing programs and provide expertise to the AMETEK Business Units on how to optimize results for China.
? Track and report on the economic benefits of digital marketing campaigns in China by establishing key perforamnce indicators (KPI) and Return on Investment (ROI) metrics.
? Analyze marketing programs and identifying areas of improvement to continuously increase the return of investment.
Qualifications:
? Academic degree and 3-5 years experience within Digital Marketing
? Baidu Adwords and Analytics Qualification and/or strong working knowledge of Baidu Analytics, AdWords, Display and Search Engine Optimization
? Strong understanding of CMS (ideally Sitecore) and CRM (ideally Salesforce) plaforms
? Working knowledge of databases, SQL, email marketing and/or Marketing Automation tools are major advantages
Desired skills:
? Analytical and data driven with strong attention for details
? Able to identify and analyze metrics that will support organic growth
? Ability to operate in a matrix organization and be a team player
? An entrepreneurial mindset with strong influencing skills
? Experience in B2B Marketing of technical products
? Strong written and oral communication skills
Languages:
? Fluent in English
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Summary
? This position reporting to the China Country Manager, responsible for designing, executing, analyzing and optimizing selected Business Unit's Digital Marketing Programs to increase web traffic, lead generation and overall awareness in China.
? Work closely with multiple stakeholders to actively influence, decide and execute on the best options for this initiative.
? The role will include significant interaction with multiple functional levels, different geographic locations and some international travel will be required.
Main Responsibilities:
? Assist Business Units with implementation of Chinese websites
? Support the AMETEK Business Units in China with planning, designing, executing, analyzing and optimizing website performance for Chinese customers
? Assist Business Units with collateral localization
? Assist Business Units with implementation of email marketing systems
? Increase AMETEK Business Units' organic and paid search results in China through Baidu SEO and SEM programs
? Assist Business Units with the creation of WeChat application, Youku channels and other relevant social media marketing tactics
? Analyze and benchmark Marketing Automation and Email marketing programs and provide expertise to the AMETEK Business Units on how to optimize results for China.
? Track and report on the economic benefits of digital marketing campaigns in China by establishing key perforamnce indicators (KPI) and Return on Investment (ROI) metrics.
? Analyze marketing programs and identifying areas of improvement to continuously increase the return of investment.
Qualifications:
? Academic degree and 3-5 years experience within Digital Marketing
? Baidu Adwords and Analytics Qualification and/or strong working knowledge of Baidu Analytics, AdWords, Display and Search Engine Optimization
? Strong understanding of CMS (ideally Sitecore) and CRM (ideally Salesforce) plaforms
? Working knowledge of databases, SQL, email marketing and/or Marketing Automation tools are major advantages
Desired skills:
? Analytical and data driven with strong attention for details
? Able to identify and analyze metrics that will support organic growth
? Ability to operate in a matrix organization and be a team player
? An entrepreneurial mindset with strong influencing skills
? Experience in B2B Marketing of technical products
? Strong written and oral communication skills
Languages:
? Fluent in English
职能类别: 市场/营销/拓展专员
公司介绍
Ametek Commercial Enterprise (Shanghai) Co., Ltd.
Ametek is a leading global manufacturer of instrumentation, electrical and electro-mechanical products. Ametek products are sold worldwide through its Electronic Instruments and Electromechanical Groups. Ametek Shanghai, Being China Regional HQ, are responsible for the sales and marketing of its products throughout China. To enhance our services in the region, we welcome high qualities talents.
阿美特克是全球领先的生产电子仪器和机电马达的国际集团公司,总部位于费城的近郊。阿美特克集团公司有众多的分支机构和工厂,分别位于美国和美国本土以外的全球15个国家,共有15000名员工。因业务扩展需要,在外高桥保税区成立了商贸公司,从事国际贸易和维修业务,需招聘所述职位。
Ametek is a leading global manufacturer of instrumentation, electrical and electro-mechanical products. Ametek products are sold worldwide through its Electronic Instruments and Electromechanical Groups. Ametek Shanghai, Being China Regional HQ, are responsible for the sales and marketing of its products throughout China. To enhance our services in the region, we welcome high qualities talents.
阿美特克是全球领先的生产电子仪器和机电马达的国际集团公司,总部位于费城的近郊。阿美特克集团公司有众多的分支机构和工厂,分别位于美国和美国本土以外的全球15个国家,共有15000名员工。因业务扩展需要,在外高桥保税区成立了商贸公司,从事国际贸易和维修业务,需招聘所述职位。
联系方式
- Email:Maggie.Li@ametek.com
- 公司地址:自由贸易试验区富特东三路526号1幢2层A1A4部位