深圳招聘

职位描述：
1. objectives工作目标
To devise and direct the PR, Sales and Marketing strategy for the Joint Venture Company : China Merchant Colisée (Medical nursing home projects).
制定设计和实施中国招商高利泽合资公司医疗养老院相关项目的公关，销售和营销策略。
To generate positive and exciting media coverage leading to and following the opening of the first nursing home project in Guangzhou, raising awareness of the Joint venture in China.
在合资公司首个在广州开业的项目过程中，制定和引导积极正面的媒体报道, 提高合资公司的知名度。
To contribute and manage the birth of an international brand in China on the elderly market: promote and sale our services
为合资公司打造和推广合资公司国际品牌的诞生，并通过品牌推广及销售活动等使合资公司立足于中国养老行业。
To develop and implement specific communications campaigns in support of its activities and to meet agreed customer and family targets.
根据行业特殊性的要求，开发和落实准确的营销方案吸引目标客户群。

2. Main Missions主要工作内容
To design, execute and evaluate long term & short term integrated marketing plan & sales campaign.
设计、执行和评估长期和短期的市场营销方案和销售计划。
To contribute to the creation of a new brand in China with all the visual identity materials & supports (website; brochures; magazines; newsletters; social media accounts…).
致力于新品牌在中国建立期间的线上和线下全方位推广 ，包括企业网站、宣传册、杂志、快讯、社交媒体账户等。
To source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
寻找合适的外包市场营销公司并建立和高效的合作模式。
To support the sales team to achieve delivery of revenue performance across the full range of the Joint venture China Merchant Colisée Joint venture company.
配合销售团队达到合资公司的总销售目标。
To develop and implement imaginative and effective marketing and communication strategy and campaigns, including direct marketing, promotional events and advertising leading to the opening of the first project in Guangzhou and in support of the future projects in China.
制定和实施创新，有效的营销策略和活动,包括合资公司所有的直销、促销和相关广告。
To communicate effectively and build excellent contacts with journalists, bloggers, online influencers and broadcasters in China.
维护和开发在中国具有影响力的自媒体和新媒体。
To act as the main social media coordinator for the Joint Venture and its all projects, regularly posting relevant content on social media channels (weixin, weibo etc), and contribute to the overall social media and branding strategy.
作为合资企业主要的社交媒体专员，定期在社交媒体渠道（如微信，微博等）发布企业相关内容, 推动企业品牌战略进程。
To contribute to the development and supervise the Joint venture web presence and digital output (e-newsletters, blogs).
开发和监管合资企业的网页及数字媒体信息的输出，如电子快讯、博客等。
To manage projects efficiently to budget.
在预算的范围内有效推进项目发展。
To act as the main liaison for external enquiries and to respond to requests for editorial and filming opportunities, and experience of dealing with film crews, photographers and designers.
作为编辑和拍摄的主要联络人，对外联络和处理项目的相关推广，协调和配合电影摄制组,摄影师和设计师等完成工作。
To organize and be present at all press related events, including evening and weekend functions and/or events as required. To inform of any press related events all relevant colleagues.
组织和出席企业相关活动,包括晚上和（或）周末的活动。告知有关同事所有相关的新闻事件。

3. Professional experience and requirement工作经验及专业要求
Knowledge专业要求:
Demonstrable communication and marketing experience, particularly in developing and implementing effective marketing campaigns.
具有丰富的市场推广和营销实战经验，具有策划并执行过发展中企业的项目者优先。
Demonstrable experience of media relations work and sales, preferably in the medical private sector or hospitality sector or hotel industry, and proven achievements in the field.
熟悉各类型媒体和销售运作模式，有成功策划并执行私营医院，医疗部门或酒店行业推广经验者优先。
Familiar with how media operate (including online and social media).
熟悉媒体运作(包括线上和社交媒体)。
Excellent written, verbal communication skills with good attention to detail. Copywriting, audio-visual, editing and proof-reading skills.
优秀的文案编写、流利的语言表达并注重细节。同时具备编辑文案、视听和文字校对等能力。
Experience of print and web production and in working with designers.
具有与外部供应商如印刷商，网页设计师等工作经验者优先。
IT literate with specific experience of using MS Word, Excel, Powerpoint and familiarity with relevant databases and packages.
熟悉Word, Excel, Powerpoint，和媒体相关数据库，软件等。

Know how任职要求:
Excellent inter-personal skills and ability to develop effective relationships with a wide range of people. 具有优秀的人际交往和开发有效合作关系的能力。
Excellent organisational skills with the ability to prioritise workload and manage a number of projects simultaneously. 具备优秀的组织和统筹能力，能够在一定的工作量下分清工作主次并完成工作任务。
Ability to effectively work in a team and under pressure and/or with tight deadlines, and to deliver projects successfully. 抗压能力强，能在一定高压或期限下有效地工作，并完成目标。

Experience经验要求:
Medical private sector or hospitality sector or hotel industry
高端私人医院，医疗部门或酒店行业相关工作经验者优先

Degree& profile:文凭&履历要求
Nationality : Chinese 国籍：中国
Educated to PR, Marketing or Business degree level (or equivalent). 本科以上学历，公关，市场营销或工商管理等相关专业
Must be fluent in spoken and written Mandarin Chinese, Cantonese and English (or French).
中英粤语（或中法粤语）口语及书写流利。

Others其它：
Willing to be dispatched to work in other cities and travel frequently.
愿意接受因工作要求的调动及长期出差 举报 分享

招商高利泽是由中国高端地产的行业先驱者招商蛇口和法国领先的医养机构运营者高利泽携手成立的高端养老机构运营合资公司。

传承百年招商和高利泽的底蕴, 招商高利泽坚持为客户打造高雅舒适的养老环境，提供优质和细致的养老服务，致力于成为中国养老行业的领跑者。

员工是我们保证服务的核心，因此招商高利泽秉持着关爱员工，注重员工的职业发展的管理理念。通过不间断的专业培训，定期跟踪和反馈等帮助员工成长，倾听员工的声音，让公司和员工，员工和老人，老人与家人之间建立起一座互相理解，互相爱护的桥梁。