深圳招聘

职位描述：
Goal:
Responsible for planning and implementing marketing and product development programs, for service in East Asia region

Responsibilities:
? Develop and implement strategic marketing plans for existing and new services to achieve company growth.
? Develop and deliver marketing and communications strategies
? Oversee implementation of Marketing plan - including campaigns, events, digital marketing, promotion, visual merchandising etc;
? Identify, recommend, and execute strategies and initiatives to raise Brand Awareness
? Contribute to the Global / BU Marketing strategy & business priorities strategy.
? Establish key relationships in the global functions and BU/SU Management, deliver marketing expertise and technical excellence where required
? Work closely with the company’s BU/SU business team, Marketing Segment and Service Area team, enable them to meet their objectives by providing them with appropriate support including relevant tools/materials;
? Undertake continuous analysis of competitive environment and industrial trends
? Lead and integrate marketing team, recruit and retain key talents with passion of developing a leading and high-performance team within the TIC industry
? Marketing budget preparation and management

Tasks:
? Lead and manage all marketing related activities online/offline to drive revenue, ROI and traffic KPI's, in innovative ways that grow the brand and business year over year.
? Work cross functionally, collaboratively, and coordinating multiple projects, deliver innovation by working closely with the corporate marketing departments and various global BU/SU marketing departments to develop and launch new services via both global branding, M & C plan local campaigns related to different BU/SU business needs.
? Follow up of the implementation of various Global Marketing campaigns within local market
? Manage existing channels including press relationship with further exploration and development on new channels necessary to deliver DEKRA’s branding and marketing strategy in the region
? Produce, manage, and develop systems and a suite of online and print marketing tools and materials where needed
? Contribute to the new business development effort where marketing and communication skills are called for
? Manage and work closely with marketing team in the region to ensure the high quality of M&C outputs from team on a daily basis
? Define roles and responsibilities within the marketing team and own hiring/relationship management for all marketing agencies
? Set out the overall high performing team culture for the marketing team
? Coach and mentor teams and provide career and professional development advice where appropriate

Requirements:
Education background
? Bachelor degree or above;
Working experience
? At least 10 years of working experience in marketing function in MNC;
Knowledge and Skills
? Have a sophisticated understanding and a proven track record of how to use brand, marketing and communication as tools to make new markets, create and sustain relevant social and in-person networks;
? Be knowledgeable of China’s media and social media landscape and development;
? Be fully fluent in Chinese and English and writes well;
? Have mature interpersonal skills;
? Be an articulate, accurate, and timely communicator;
? Have the ability to build and sustain momentum, and keep an eye on the big picture while managing the details;
? Have a passion for brand, marketing, communications and design;
? Have experience working in a creative environment and international working culture;
Competences
? Ability to develop good working relationships
? Ability to work in a dynamic and matrix environment;
? Ability to respond to frequent demands from multiple customers internally and externally
? Integrity, team spirit, customer orientation, entrepreneurship, responsibility for safety. 举报 分享

About DEKRA

DEKRA has been active in the field of safety for 90 years. Founded in 1925 in Berlin as Deutscher Kraftfahrzeug-überwachungs-Verein e.V., it is today one of the world’s leading expert organizations. DEKRA SE is a subsidiary of DEKRA e.V. and manages the Group’s operating business. In 2015, DEKRA generated sales totaling approximately 2.7 billion Euros. The company currently employs more than 37,000 people in more than 50 countries on all five continents. With qualified and independent expert services, they work for safety on the road, at work and at home. These services range from vehicle inspection and expert appraisals to claims services, industrial and building inspections, safety consultancy, testing and certification of products and systems, as well as training courses and temporary work. The vision for the company’s 100th birthday in 2025 is that DEKRA will be the global partner for a safe world.

Our People Values are Responsibility for safety, Customer Orientation, Entrepreneurship, Team Spirit, Integrity.