深圳招聘

职位描述：

MAIN RESPONSIBILITIES

? Define & develop a winning CRM model for ADP China business with solid rationale.

‐ Define & develop a winning CRM model/strategy by understanding brand DNA, codes, business, our retails and our consumers.

‐ Monitor competitor’s CRM trends closely and adjust our strategy if any.

? Provide excellent CRM programs/executions to achieve set CRM KPIs.

‐ Based on data segmentation result to design CRM plan/mechanisms and evaluate results. (event, communication and gifting)

‐ Monitor and set KPI on monthly basis and provide action plans accordingly.

? Recruit new customers

‐ Define new customer recruitment strategy and action plans

‐ Design CRM campaigns for potential consumers via coop with key retailers, cross luxury industries, good 3rd party database to convert prospects

? Retain existing customers by establishing close bonding

‐ Manage existing VIP members for conversion/retention/trade up

‐ Set up loyalty programs and memberships to guarantee good bonding with brand.

? Provide business intelligence to further improve brand’s business

‐ Set up CRM KPI/result tracking on monthly basis - pull relevant consumer database for important store activities.

‐ Monthly report on recruitment/conversion/retention, new product launch consumer tracking report, link sell report.

? Closely work with different departments including retails for fruitful coop results.

? Well manage CRM budget on monthly basis.

? Well manage CRM agency for solid campaign performance and overall strategy execution.

? Develop & maintain brand database by working with Sales (on POS) and IT

REQUIREMENTS

? Holder of a Bachelor's degree required.

? Minimum 3 years CRM experience

? Experience working in luxury brands, retail, cosmetics or consumer goods industry

? Excellent written and verbal communication skills.

? Fluent in Mandarin and English and in both written and oral communication

? Strong strategic & analytical capability, with solid CRM knowledge and experience in cosmetic industry.

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