深圳招聘

职位描述：
Be responsible for planning and implementing marketing activities that strengthen KraussMaffei brand image and protect brand equity and reputation.
1. Organization of fairs and events in close cooperation with the KM headquarter
2. Organization of press work for the Chinese market in cooperation with the press officers of all business segments
3. Implement of marketing activities (especially print media, electronic media, internal and external presentation) for the Chinese market in close cooperation with the headquarter
4. Develop marketing communication plans based on overall brand communication strategy, new product launch roadmap and sales seasonal focus.
5. Liaise with Germany HQ marketing team, on all relevant strategic and operational matters that assist in effective collaboration and advancement of good practice.
6. Control of all marketing items in regards to the Group corporate marketing design guideline.
7. Marketing planning for China in close cooperation with the headquarter
8. Manage marketing budget, demonstrating value for money and return on investment.
9. Carrying Group and local marketing issues into Chinese organization (CD, new brochures, online shop for gifts…)
10. Manage agencies and other 3rd parties in an efficient way


Requirements:
1. Knowledge in marketing communication
2. Knowledge in message development, advertising and social media communication
3. Professional in In Design, Photoshop
4. Professional level written and verbal communication skills in both Mandarin and English, German is a plus
5. Good communication and organization skills
6. 6+ years’ experience in marketing and communication in international Engineering Company
7. Experience of working with a wide range of stakeholders and partners 举报 分享

KraussMaffei集团是全球提供塑料、橡胶生产和加工设备和系统的领先供应商之一。集团的产品和服务全面涵盖注塑和反应成型及挤出技术。KraussMaffei、KraussMaffei Berstorff以及Netstal品牌在全球拥有40多个分支机构，有将近5000名员工在为顾客提供服务。总部位于慕尼黑的KraussMaffei集团在国际机械制造领域的悠久历史与传统可追溯至1838年。

KraussMaffei集团早在2001年便在上海成立了中国分公司，并于2005年在嘉兴海盐成立了工厂，通过十多年的不懈努力，我们参与并见证了中国的飞速发展，业务范围早已渗透至各行各业，地域范围也覆盖了全国所有的省份。目前，我们已经建立了中国本土销售，工程和应用技术团队，生产制造团队和分布在全国的现场技术服务团队，拥有近500名员工。我们将用更快的响应速度和更广泛的选择品类满足中国客户的个性化需求，为客户优选注塑、挤出及反应成型技术的解决方案，提高生产效率、降低生产成本，创造更佳的经济效益。