深圳招聘

中国最大的IC及其他电子元器件交易型电商平台 科通芯城集团（「科通芯城」或「公司」，连同其附属公司，统称「集团」）是中国领先的专注服务电子制造业的电商公司。按2013年的总商品交易额计算，公司经营中国最大的IC及其他电子元器件交易型电商平台，公司完成的订单总额交易额高达约人民币39亿元。公司通过电商平台、包括直销平台、线上市集以及专责的技术顾问和专业销售代表团队，在售前、售中以至售后阶段为客户提供周全的线上及线下服务。
汇聚中小企殷切需求　面向万亿级价值供应链 过去十年来，全球电子行业增长一日千里，主要是大量采用、产品日趋多元化及制造行业细分所带动。中国是全球主要的电子产品制造枢纽，根据易观国际的资料，在约300万家电子制造商的强劲需求带动下，中国已经成为最大规模的IC及其他电子元器件采购市场，2013年的交易总值超过人民币2.0万亿元。预计2014年、2015年及2016年将分别达到人民币2.2万亿元、人民币2.5万亿元及人民币3.4万亿元，2013年至2016年的复合年增长率约为19%。
中小企客户基础增长迅速　平均交易价值高 于2011年、2012年及2013年，中小企业分别占科通芯城客户总数约97.9%、96.5%及96.5%。有见客户需要进行经常性采购以紧贴市场，科通芯城为此进行多次售前咨询及针对性营销，旨在使大部分客户成为回头客户。根据易观国际的资料，公司的客户一般采购大量高价IC及其他电子元器件， 因此公司的平均交易价值远高于传统的B2C电商公司。2013年，公司每宗直销订单的平均直销交易价值（界定为总商品交易额除以总发货量）约为人民币147,000元。故此， 公司能够将每份订单的物流成本维持于低水平。
致力与时并进　创新先进 电子行业的产品寿命周期较短，产品趋势变化急速，科技日新月异，有赖科通芯城对电子制造供应链和瞬息万变的科技及产品趋势了如指掌，相信可为客户带来增值，并对潜在竞争对手形成巨大的准入壁垒。

凭借有关专业知识，科通芯城产品信息及解决方案中筛选，为客户度身选择合适的产品及方案，并会审视中小型客户的产品开发目标，推荐可能有用的解决方案，从而推动彼等向公司采购所需的IC及其他电子元器件。
The largest transaction-based e-commerce platform for IC and other electronic components in China Cogobuy Group (“Cogobuy” or “the Company” and, together with its subsidiaries and Shenzhen Cogobuy Information Technologies Limited) is a leading e-commerce company dedicated to serving the electronics manufacturing industry in China. We operate the largest transaction-based e-commerce platform for IC and other electronic components in China as measured by GMV in 2013 by fulfilling orders with a GMV of approximately RMB3.9 billion. Through Cogobuy’s e-commerce platform, including a direct sales platform, an online marketplace and a dedicated team of technical consultants and professional sales representatives, the Company provides customers with comprehensive online and offline services across pre-sale, sale and post-sale stages.
Focus on significant demand of SME, facing value chain of trillion-RMB-level The global electronics industry has experienced remarkable growth over the last decade, primarily driven by mass adoption, as well as increasing product diversity and manufacturing segmentation. China is the world’s leading manufacturing hub of electronic products. Driven by the strong demand from approximately three million electronics manufacturers, China has become the largest IC and other electronic components procurement market with transaction value of over RMB2.0 trillion in 2013, according to Analysys International.

It is expected to reach RMB2.2 trillion, RMB2.5 trillion and RMB3.4 trillion in 2014, 2015 and 2016, respectively, representing a CAGR of 19% from 2013 to 2016, according to Analysys International.
The large suppliers and distributors normally only focus on providing high-quality IC and other electronic components to 3,000 blue-chip customers which is only minority of the market. The SMEs are lack of resources that they cannot obtain competitive prices from components suppliers and efficiently manage the procurement process.

As the Company could see such a large, profitable and fast-growing but underserved segment, Cogobuy aims to satisfy the strong needs of high-quality brand products of the SMEs. The Company offers a wide selection of products at competitive prices through the e-commerce platform, which are sourced from approximately 500 suppliers, including some of the top brand-name suppliers in key product categories to creating an efficient channel to access authentic and high-quality branded products with reliable supply assurance.

In 2011, 2012 and 2013, on a combined basis, SMEs comprised of approximately 97.9%, 96.5% and 96.5%. As the customers need to purchase products frequently to be updated to the market, Cogobuy conducts extensive pre-sale consultations and targeted marketing, aiming to convert most of our customers into repeat customers.

Furthermore, because the customers typically purchase large volumes of IC and other electronic components with high values, the Company experiences an average transaction value that far exceeds that of traditional B2C e-commerce companies, according to Analysys International. The Company average transaction value per direct sales order in 2013 was approximately RMB147,000. Accordingly, the Company is able to keep the logistics costs per order at a low-level. The economies of scale enable the company to offer SME customers a wide range of high quality components at competitive prices while maintaining profitability. SME customers also generally require less offline service coverage, which allows the company to better leverage the e-commerce platform, and in turn enhance our operating margin. Cogobuy’s customer base is a diversified group of electronics manufacturers engaged in various segments, which ensures that the sales normally would not be materially affected by events influencing one or two segments.
Keeping pace of the times, being innovative and modern The electronic components industry is subject to short product life cycles, fast-changing product trend; Cogobuy knows the value chain of electronic components and the fast changing trends of technology and products well, adding value to the customers and build up high entry barrier to our potential competitors.

The Company filters the massive amount of available solutions and come up with customized selections for customers by using the Company’s professional experience and knowledge. In particular, The Company looks into the product development objectives of SME customers and recommend solutions that they may find useful, which in turn prompt them to procure the requisite IC and other electronic components from the Company.